1. 1
Personal Information
Name: Trevor Ryan Michael
Birth Date: 24 March 1976
Nationality: South African
Contact Number 083 4555771
Drivers Licence: Code 08
Address 5 Waterford Street
Morningside
Somerset West
Cape Town
South Africa
7130
Languages: English & Afrikaans
Marital Status: Married
Dependants Two
Professional Experience
May 2013 - Current: Dealer Principal
Donford BMW (Donford Holdings)
Stellenbosch
Cape Town
RSA
Responsibilities:
o Managing an organization of ±80 employees and esnuring
o Planning, and motivating and co-ordinating the company’s
management through leadership.
o Completing evaluation performance reviews and developing short and
long term goals with each department manager
o Developing and maintaining business plans annually to enhance the
company’s performance
o Creating and maintaining good working relationships with lending
institutes and manufacturer personnel
o Overseeing cost effective advertising programmes and merchandising
strategies for the dealership
o Focusing on customer complaints that department managers are
unable to rectify and taking the necessary action to resolve these
complaints
o Maintaining an enthusiastic outlook to build positive employee attitudes
and morale within the dealership
o Coordinating regular meetings with the managers of each department
to ensure their profitability and efficiency
o Effectively communicating with the manufacturer on a regular basis to
review forecasts and consistency in performance
o Relationship building
o Projecting an image of honesty and integrity at all times with
employees and customers

2. 2
July 2010- May 2013: General Sales Manager
Donford BMW (Donford Holdings)
Stellenbosch
Cape Town
RSA
Company Industry: Automotive
Responsibilities:
o Managing all sales operations in the New, Premium select and the F & I
departments.
o Stock management implementing innovative strategies to sell older stock
units as well as increase sales results.
o Floor plan management
o Weekly Forecasting to BMW and internally ensuring sales forecast are
accurate
o Compiling yearly budgets and ensuring monthly budgeted targets are
achieved.
o Ensuring Gross Profit margins are maximized.
o Arranging and planning innovative Marketing activities as well as launches
and various in house promotions together with CRM.
o Maintain and develop a good understanding of our market and consistently
monitor competitor activities in our respective DAR.
o Monitoring sales CSI results and ensuring targets are achieved.
(Departmental and individual sales executives performances)
o Ensuring sufficient growth achieved in sales Departments year on year. This
includes thinking out of the box to implement new sales strategies effectively.
o Setting targets and monitoring individual performances.(Daily planners
demos / proposals / prospects)
o Compiling the departmental quarterly business and marketing planners with
sufficient marketing activities to achieve short, medium and long term
departmental objectives.
o Assisting sales team in negotiating closure of deals
o Fleet management. This includes corporate visits and assisting sales team in
identifying potential corporate clients and implementing effective visit
schedules
o Establish and maintaining a working understanding of the significance in
CRM in the modern day dealership.
o Devising and implementing cost cutting methods to reduce departmental
expenses.
o Maintaining a professional relationship with the manufacturer and adhering to
the rules and regulations pertaining to the manufacturer.
o Ensuring F & I role is maximized by creating communication between the
sales team and the F & I.
o Ensure relevant training is planned and booked for all sales staff. In house
product knowledge sessions are organized.
November 2003- Present: New Vehicle Sales Manager
Donford BMW (Donford Holdings)
Stellenbosch
Cape Town
RSA
Company Industry: Automotive
Responsibilities:
o Managing all sales operations in the New Vehicle department
o Stock management implementing strategies to sell older stock units.Floorplan
interest management
o Weekly Forecasting to BMW and internally ensuring sales forecast are
accurate
o Compiling yearly budgets and ensuring monthly budgeted targets are
achieved.

3. 3
o Ensuring Gross Profit margins are maximized.
o Arranging and planning innovative Marketing activities as well as launches
and various in house promotions together with CRM.
o Monitoring sales CSI results and ensuring targets are achieved.
Departmental and individual sales executives
o Ensuring sufficient growth achieved in sales Department year on year. This
includes thinking out of the box to implement new sales strategies effectively.
o Setting targets and monitoring individual performances.(Daily planners
demos / proposals / prospects)
o Assisting with the departmental quarterly business and marketing plans.
o Assisting sales team in negotiating closure of deals
o Fleet management. This includes corporate visits and assisting sales team in
identifying potential corporate clients.
o Establish and maintaining a working understanding of the significance in
CRM in the modern day dealership.
o Review QMA policies (operating methods) and procedures on a regular basis
and developed new methods where necessary.
o Devising and effecting cost cutting methods to reduce departmental
expenses.
o Maintaining a professional relationship with the manufacturer and adhering to
the rules and regulations pertaining to the manufacturer.
o Ensuring F & I role is maximized by creating communication between the
sales team and the F & I.
o Ensure relevant training is planned and booked for all sales staff. In house
product knowledge sessions are organized.
o
March 2000 – October 2003: General Sales Manager
Land Rover & Volvo Stellenbosch (Donford Holdings)
Stellenbosch
Cape Town
RSA
Company Industry: Automotive
Responsibilities:
o Managing all sales operations in the New and Used Vehicle department
o Stock management implementing strategies to sell older stock units.Floorplan
interest management
o Weekly Forecasting to Land Rover and Volvo as well as internally ensuring
sales forecast are accurate
o Compiling yearly budgets and ensuring monthly budgeted targets are
achieved.
o Ensuring Gross Profit margins are maximized.
o Arranging and planning innovative Marketing activities as well as launches
and various in house promotions together with CRM.
o Monitoring sales CSI results and ensuring targets are achieved.
Departmental and individual sales executives
o Ensuring sufficient growth achieved in sales Department year on year. This
includes thinking out of the box to implement new sales strategies effectively.
o Setting targets and monitoring individual performances.(Daily planners
demos / proposals / prospects)
o Assisting with the departmental quarterly business and marketing plans.
o Assisting sales team in negotiating closure of deals
o Fleet management. This includes corporate visits and assisting sales team in
identifying potential corporate clients.
o Establish and maintaining a working understanding of the significance in
CRM in the modern day dealership.
o Review QMA policies (operating methods) and procedures on a regular basis
and developed new methods where necessary.
o Devising and effecting cost cutting methods to reduce departmental
expenses.
o Maintaining a professional relationship with the manufacturer and adhering to
the rules and regulations pertaining to the manufacturer.
o Ensuring F & I role is maximized by creating communication between the
sales team and the F & I.

4. 4
o Ensure relevant training is planned and booked for all sales staff. In house
product knowledge sessions are organized.
June 1997 – February 2000: Sales Executive
Donford BMW (Donford Holdings)
Stellenbosch
Cape Town
RSA
Company Industry: Automotive
Responsibilities:
o Sell New and Premium select BMW motor vehicles.
o Actively prospect for potential customers. Market the BMW brand to major
fleets and corporate customers.
o Product Knowledge understands my own product as well as identify
opposition vehicles in the market. This includes passing BMW product
knowledge assessments
o Understanding my role in dealer standards and assisting the sales
departments in passing all markings
o Establish and maintaining a data base of customers.
o Ensure SCSI figures are above 95%
o Maximize First and second gross profit by utilizing the F & I and what role
they play in the dealership
o Adhering to QMA policies and BMW Group standards rules and regulations
o Maximize every single opportunity. (daily DOC / Demo targets achieved as
well as prospect targets exceeded)
o Represent the BMW brand at all times. Actively strive to show what BMW
represents
o Assist in promotions and marketing activities.
o Understand the finance aspect of a transaction
o General administration as well as show room responsibilities and ensuring
the showroom is at all times to the BMW CI requirements.
April 1996 –May 1997: Parts and Accessories Representative
Delta City (Barloworld)
Table View
Cape Town
RSA
Company Industry: Automotive
Responsibilities:
o Prospect potential customers for General Motors parts and accessories
o Maintain existing relationships with workshops / panel shops / kwik fit centers
and various fitment centers.
o Assist with stock orders as well as partake in stock takes
o Order parts and accessories from the manufacturer
o Achieve set monthly targets for part sales
Education
1993 Senior Certificate Matric Potchefstroom Boys High School
2009 University of the Witwatersrand Business School
Certificate Programme (NQF7): Finance and Accounting
Economics
Marketing
Operations Management
Strategic Planning

5. 5
Human Resources
2011 Sales Managers Programme (Maccauvlei Learning Academy)
Emotional Intelligence / Personal Effectiveness
Finance
Marketing / Selling Skills
Management and Leadership
Performance Management
Communication Skills
Coaching and Mentoring
Customer Care
Innovation and Change Management
Career Level
Career level: Mid career (Over 15 years experience)
Skills
Skill Skill Level Years of Experience Last Used
Organization and planning Expert More than 10 years 1 month or less
Negotiation Skills Expert More than 10 years 1 month or less
Sales & Marketing Excellent More than10 years 1 month or less
Coaching for performance Excellent More than 10 years 1 month or less
Strategic thinker & strong attention Excellent More than 10 years 1 month or less
To detail skills
Motivational and leadership skills Excellent More than 10 years 1 month or less
Communication Skills Expert More than 10 years 1 month or less
Budgeting and implementation Excellent More than 10 years 1 month or less
Of policies and regulations
Ability to perform well in a demanding Excellent More than 10 years 1 month or less
Environment
Relationship building Excellent More than 10 years 1 month or less
References
To be supplied upon request

6. 5
Human Resources
2011 Sales Managers Programme (Maccauvlei Learning Academy)
Emotional Intelligence / Personal Effectiveness
Finance
Marketing / Selling Skills
Management and Leadership
Performance Management
Communication Skills
Coaching and Mentoring
Customer Care
Innovation and Change Management
Career Level
Career level: Mid career (Over 15 years experience)
Skills
Skill Skill Level Years of Experience Last Used
Organization and planning Expert More than 10 years 1 month or less
Negotiation Skills Expert More than 10 years 1 month or less
Sales & Marketing Excellent More than10 years 1 month or less
Coaching for performance Excellent More than 10 years 1 month or less
Strategic thinker & strong attention Excellent More than 10 years 1 month or less
To detail skills
Motivational and leadership skills Excellent More than 10 years 1 month or less
Communication Skills Expert More than 10 years 1 month or less
Budgeting and implementation Excellent More than 10 years 1 month or less
Of policies and regulations
Ability to perform well in a demanding Excellent More than 10 years 1 month or less
Environment
Relationship building Excellent More than 10 years 1 month or less
References
To be supplied upon request