This document discusses social marketing products and how to design them effectively. It defines key concepts like products, branding, packaging, and labeling. The main points are: 1. A social product can be an idea, practice, or tangible object aimed at satisfying needs like fighting smoking. The product goes through stages from development to maturity. 2. Branding, packaging, and labeling are important for product positioning, image, and identifying the target group. Branding builds value, image, and loyalty while packaging protects and communicates about the product. 3. Features of good branding, packaging, and labeling include being memorable, distinctive, reflecting attributes, and providing information to consumers. Proper design is important for social

1. Designing the social product By Uttam Raj Regmi

3. Social Marketing Products Social Product Idea Practice Tangible

4. Idea: Fight Smoking

5. Practice

6. Tangible object

7. Product Life Cycle Introduction Growth Maturity Decline

9. Designing Social Product Social Product Product Positioning Dressing up The product Branding Packaging Image Designing of The product Target Group