This document provides information about a summer internship project report completed by Ajay Jayaswal for his PGDM program in 2012-2014 at IILM-AHL in Jaipur, India. The 3-page report declaration and acknowledgements sections indicate that Ajay completed a project on "Brand Promotion" of Videocon in selected areas of Jaipur under the guidance of his company guide Mr. Tushar Sardana and faculty guide Mrs. Priyadarshini Bakshi. The report includes sections on the objectives, research methodology, concepts of branding, history of branding, types of branding, brand strategies, brand promotion, advertising, findings and conclusions.