The document discusses various pricing concepts and methods. It defines pricing as determining the exchange value of goods and services. It also outlines several pricing objectives like profit maximization. The document then describes various factors that influence pricing decisions and different cost-based pricing methods organizations can use, including mark-up pricing and target return on investment pricing. It provides examples to illustrate how to calculate price using these cost-based pricing methods.
New-Product Pricing Strategies
Product Mix Pricing Strategies
Price Adjustment Strategies
Price Changes
Market-skimming pricing is a strategy with high initial prices to “skim” revenue layers from the market
Product quality and image must support the price
Buyers must want the product at the price
Costs of producing the product in small volume should not cancel the advantage of higher prices
Competitors should not be able to enter the market easily
Market-penetration pricing sets a low initial price in order to penetrate the market quickly and deeply to attract a large number of buyers quickly to gain market share
Price-sensitive market
Inverse relationship of production and distribution cost to sales growth
Low prices must keep competition out of the market
New Product Development & Product Life Cycle Strategies - MarketingFaHaD .H. NooR
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations
Acquisition refers to the buying of a whole company, a patent, or a license to produce someone else’s product
New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development
New-Product Pricing Strategies
Product Mix Pricing Strategies
Price Adjustment Strategies
Price Changes
Market-skimming pricing is a strategy with high initial prices to “skim” revenue layers from the market
Product quality and image must support the price
Buyers must want the product at the price
Costs of producing the product in small volume should not cancel the advantage of higher prices
Competitors should not be able to enter the market easily
Market-penetration pricing sets a low initial price in order to penetrate the market quickly and deeply to attract a large number of buyers quickly to gain market share
Price-sensitive market
Inverse relationship of production and distribution cost to sales growth
Low prices must keep competition out of the market
New Product Development & Product Life Cycle Strategies - MarketingFaHaD .H. NooR
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations
Acquisition refers to the buying of a whole company, a patent, or a license to produce someone else’s product
New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development
Client Relationship implemntation practice ppt.pptetebarkhmichale
A startup requires a huge amount of money, but the revenue it generates is insufficient. With low profits and huge expenses, startups need funding to survive. Finance is essential for startups to survive and provide stability and stable running of the business processes, making it essential for achieving goals, short-term and long-term activities, and meeting financial requirements.
In the beginning stages, expenses of startup companies' tend to go much ahead of their earnings as they center themselves on developing, testing, and making their ideas marketable. In many cases, they need financial support from commercial banks or credit unions, local banks, or nonprofit organizations. However, easy and quick access to financing for startup enterprises has always been a challenging issue for economists and entrepreneurs to address. Funding gaps are common in startup enterprises due to their special characteristics and lack of collateral or revenues, making it difficult to obtain bank financing.
Indeed, access to finance for startup firms is a major issue of debate due to the focus on how sources of finance are acquired and how constraints are encountered when applying for financing.
In Ethiopia, the growth of startups is increasing from time to time. Ethiopia's startup ecosystem ranks among the top 100 in the world (StartupBlink, 2020). Due to several reasons, it is facing access to finance problem at different stage of the business. For instance, while bootstrapping, the founder negotiates with family members and friends to convince them to invest in his or her idea. Most of the time, startups don’t have the opportunity to convince commercial banks to give them loans to start their businesses.
Micro Finance Institutions (MFIs) are given to serve the poor and those entrepreneurs excluded from the formal financial institutions due to high collateral requirements that they cannot afford. The startups can be included under the MFI’s financial services, but they are being challenged to get sufficient finances due to different reasons, such as a high interest rate, complex office bureaucracy, and other requirements like personal savings and groupings.
To sum up, startups need money, but they frequently lack it due to unique Characteristics of their nature such as a lack of considerable revenue or adequate collateral, which makes it challenging to get bank financing. The financing services provided by MIFs are also challenging for startups to secure their financing demands due to high interest rates, complicated procedures, and individual savings. Therefore, the purpose of this study was to assess the feasibility of startup financing in Ethiopia.
PRICING
IMPORTANCE OF PRICING
OBJECTIVES OF PRICING DECISIONS
FACTORS AFFECTING THE PRICE DETERMINATION
COSTS OF PRICING
NATURE OF THE MARKET AND DEMAND
This dissertation entitled CONFLICT IN WILDLIFE RESERVE BETWEEN LOCAL PEOPLE AND NATIONAL PARK has been submitted by Mr. Uttam Raj Regmi to
the Department of Sociology/ Anthropology
Tri- Chandra Multiple Campus, Tribhuvan University
in the Partial Fulfillment of the Requirements for
Master’s Degree of Arts
in
Sociology
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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