EMSOC presentation at IAMCR conference Istanbul 2011Lore Dupont

1. Inclusion, exclusion and social
media: IT-based initiatives
and future opportunities!
Lore Dupont
dr. Karin Slegers
prof. dr. Dirk De Grooff!
July 17, 2011!

3. EMSOC - inclusion!
!Inclusion – media literacy – privacy !
!How can we approach the inclusion of
vulnerable groups and individuals using
a bottom-up strategy, hereby actively
involving these vulnerable groups?!

4. Goal
Model
Conclusions

5. Goal
!
Source: http://www.nicolenenninger.com/wp-content
/uploads/2011/02/goalsand-darts.jpg!
• Information & services increasingly
digital!
• Digital divide & exclusion!
! !! Initiatives: inclusion vulnerable
! ! ! groups/individuals !

6. Goal
Model
Conclusions

7. Increasing
skills
Providing
Digitalising
access
to
content
computer/
internet
Adap9ng
to
personal
Coopera9on
wants
&
with
others
needs
Objec&ves
Increasing
Changing
visibility
a<tudes
Promo9ng
Providing
a
accesible
Incorpora9ng
sense
of
e-­‐Govern-­‐
social
media
belonging
ment

8. Goal
Model
Conclusions

9. Conclusions – issues
!
• Added value !
• Communication & dissemination!
o Results & evaluations!
• Towards a bottom-up approach?!
• Decentralisation!
• Project-based funding !

10. Conclusions
!
• Classic  social media initiatives!
o Numbers !
o More similarities than differences!
o Possibilities?!
Source: http://www.wijzijnblits.nl/blits/
social-media-voor-ons-bedrijf/!
Source: http://gigaom2.files.wordpress.com/2010/04/
stock-tincans.jpg!

11. Dilemmas
!
1
Strictly bottom-up !
vs.
!
guided bottom-up?!
2
Vulnerable groups
for exclusion?!
Source: http://www.southparkstudios.com/guide/characters/mysterion!

12. Contact
!
lore.dupont@soc.kuleuven.be!
www.emsoc.be !
@Lore_Dupont!
http://be.linkedin.com/in/loredupont!