The document discusses the need for a new professional social network app that leverages mobile, social, and geo-location technologies. It notes that existing networks like LinkedIn are not optimized for day-to-day interactions and mobile use. The proposed app would include features like seeing nearby professionals, instant messaging between connections, group chat, and automated introductions between traveling connections. It argues that the professional market is large and growing more mobile, presenting an opportunity for a new app. Finally, it introduces the experienced founders and advisor board who would help launch the new app.

1. never miss an opportunity
11/10/2012

2. Behind The Times
The professional sector is not being provided with modern
technology tools
the current status quo
LinkedIn is not leveraging
of professional
social networks is
mobile, social & geo
not delivering
Great for…
Painful for…
• Online Resume
• Day-to-Day Social Interaction
• Recruiters
• Discovering New Connections
• Job Seekers
• Location-Aware, Mobile Experiences
• Professional Search Engine
• Instant Communication
• Engaging with Interest Verticals
(groups, co-workers, events, associations)
The
document
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Page 2

3. Features
Nearby
Professionals
Overview
Instantly see locals and visitors around your
immediate area.
Benefit
Network in real-time with a exclusive,
business-focused community with nearby
professionals, all while maintaining
specify location privacy.
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Page 3

4. Features
Network List
Overview
Review all of your current connections,
their current location, and a combined
activity feed.
Benefit
Keep tabs on your personal community of
colleagues, allowing for engagement based
on real-time, location activity.
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5. Features
Instant
Messaging
Overview
Exchange dialog instantly, just like you
would over text messaging.
Benefit
Chat without having to divulge your mobile
number to new connections. Also requires a
double opt-in to eliminate unwanted
messaging. Private and spam-free!
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6. Features
Groups
Overview
Groups of professionals with a similar
interest or association. Eg.: TED, C++
Programming, or UCLA Alumni.
Benefit
Never miss a connection with kindred spirit
again. Maximize time and opportunity by
being networked with people that share your
values, interests, and history.
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7. Features
Events
Overview
Check in to an event and see other
attendees. Coming soon: get event
schedule and materials as well.
Benefit
Free networking tool for event coordinators,
and enhanced productivity and discovery for
attendees. Additionally, attendees receive
life-cycle introductions to one another in the
future as their travel paths cross.
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8. Features
Existing
Automated Connection from
Out of Town
Introductions
Overview
As the user travels, they are sent push
notifications, alerting them of nearby
professionals of interest.
Benefit
No more searching and filtering to find
opportunities and connections. We do it for
you and alert you when an opportunity is
right around the corner (literally!).
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9. Market Overview
The professional market is large, growing more mobile, and
hungry for new technology.
205
25%
of LinkedIn
users access
via a mobile
million
2 0 0 8
2 0 0 9
business
to
device.
travelers in
90
on average, minutes for an email
to respond,
it takes…
seconds for a text
100+
million LinkedIn
187
m i l l i o n
users are active, located in over
smartphone
users in US
200
countries worldwide
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10. Experienced Founders
Allen Hartwig
Nick Smoot
product/tech
biz dev/marketing
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11. Advisor Board
Scott Minerd Market Maker and Respected Economist
A managing partner and Chief Investment Officer of Guggenheim Partners Asset Management,
where he oversees approximately $42 billion in client assets. He’s a regularly featured guest on
Fox Business Network, Bloomberg Television and CNBC, sharing his insights on today’s financial
climate. His advice is sought after by politicians, the private sector, and major non profits.
Porter Gale Brand Guru and Loyalty Expert
Internationally known marketing exec, author and former VP of Marketing at Virgin America. Was
awarded the Changing The Game Award, by The Advertising Women of New York (AWNY), was
on AdAge’s Digital Hotlist, iMedia Top 25-Digital Marketers and named a Digital Passionista by The
Huffington Post. Ms. Gale has been quoted or interviewed in over 500 online, print and broadcast
press outlets, including; The Wall Street Journal, The New York Times and more.
Keith Ferrazzi
Bestselling Author on Business Networking
World renowned relationship management author and speaker. His book “Never Eat Alone” is on
virtually every business schools must read list. A frequent contributor to CNN and CNBC. Has
authored numerous articles for Forbes, Inc., Wall Street Journal, Harvard Business Review and
Reader’s Digest. Previously the CMO of Starwood Hotels and the CMO of Deloitte Consulting.
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12. Advisor Board
Michael Barton Expert on Startup Growth, Strategy, & Execution
18 years as a senior executive with various technology companies. Extensive expertise in startup
strategy, marketing, international expansion, recruiting senior management teams and fund
raising. Ground-floor executive at CitySearch / TicketMaster (IPO), started and managed
successful acquisition and investment funds, and is an angel investor and is an active advisor to
various startups.
Dr. Wayne Cascio
Expert on Enterprise Human Capital & Communication
Past president and chair of many notable organizations within the world of HR. A senior editor of
the Journal of World Business and is featured regularly in The Wall Street Journal, Newsweek, Time,
The New York Times, National Public Radio, and Harvard Business Review. In 2008 was named by the
Journal of Management as one of the most influential scholars in management in the past 25 years.
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Page 12