Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
Financial Services Executive Lunch: Finding The Missing MillennialsThoughtworks
Babs Ryan presented to Financial Services industry peers across Brisbane, Melbourne and Sydney on the topic "How global leaders are engaging a generation disinterested in Financial Services" She shared some thought-provoking examples of how global and local financial service organisations are inventing new, innovative approaches to engage millennials.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Top 10 USA Business Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
Financial Services Executive Lunch: Finding The Missing MillennialsThoughtworks
Babs Ryan presented to Financial Services industry peers across Brisbane, Melbourne and Sydney on the topic "How global leaders are engaging a generation disinterested in Financial Services" She shared some thought-provoking examples of how global and local financial service organisations are inventing new, innovative approaches to engage millennials.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Top 10 USA Business Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
FC Tech Group presented their SXSW recap at Olapic's NY office on April 4, 2016. These are the slides focus on the three themes pulled from SXSW sessions surrounding retail, e-commerce, fashion, digital marketing, & tech.
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
SHO-Time. A user-centric toolkit for Sharing Optimisation.Gerrie Smits
Getting people to share your content is more crucial than ever. But how do we increase the chance that our content will hit the sharing sweet spot? For my talk at Social Media Day I developed this pragmatic framework.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
What does a great experience have in common with a great story? Everything. While creating an experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy.
See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.
About Donna Lichaw
Donna is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers.
Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe. She has also taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com.
Design has become a game changer in Silicon Valley. This #DesignInTech Report highlights the rising importance of design in the entrepreneurial ecosystem. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, this report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This study helps explain why.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Communicate Your Value - and Brand Yourself to Win (Designer Edition)Eric Weaver
Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
6 damaging myths about social media and the truths behind themThe Social Executive
Why with so much evidence about the value of social media do so few executives use it? They're anchored to 6 damaging myths about social media that hold them back. Here are the truths.
Top 10 Future Trends 2014 - Roger James Hamilton's Australia TourRoger Hamilton
Slides from the Top 10 Trends 2014 Australia Tour to Brisbane, Sydney, Melbourne & Perth, attended by 1,500+ entrepreneurs. Join Roger James Hamilton in Australia in March 2015 by visiting www.fastforwardyourbusiness.net
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
FC Tech Group presented their SXSW recap at Olapic's NY office on April 4, 2016. These are the slides focus on the three themes pulled from SXSW sessions surrounding retail, e-commerce, fashion, digital marketing, & tech.
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
SHO-Time. A user-centric toolkit for Sharing Optimisation.Gerrie Smits
Getting people to share your content is more crucial than ever. But how do we increase the chance that our content will hit the sharing sweet spot? For my talk at Social Media Day I developed this pragmatic framework.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
What does a great experience have in common with a great story? Everything. While creating an experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy.
See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.
About Donna Lichaw
Donna is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers.
Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe. She has also taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com.
Design has become a game changer in Silicon Valley. This #DesignInTech Report highlights the rising importance of design in the entrepreneurial ecosystem. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, this report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This study helps explain why.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Communicate Your Value - and Brand Yourself to Win (Designer Edition)Eric Weaver
Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
6 damaging myths about social media and the truths behind themThe Social Executive
Why with so much evidence about the value of social media do so few executives use it? They're anchored to 6 damaging myths about social media that hold them back. Here are the truths.
Top 10 Future Trends 2014 - Roger James Hamilton's Australia TourRoger Hamilton
Slides from the Top 10 Trends 2014 Australia Tour to Brisbane, Sydney, Melbourne & Perth, attended by 1,500+ entrepreneurs. Join Roger James Hamilton in Australia in March 2015 by visiting www.fastforwardyourbusiness.net
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful.
Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there.
The premise is that our imagination is limited by the tools we use to understand the world around us.
And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing.
The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going.
In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
By input variables I mean the information, data and experiences we put into our organizations to make them tick. I will argue that there is a gap between what we want our organizations to become and what we put into them to get there.
Technology Will Disrupt - Why, What and How?Helge Tennø
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to understand it from the point of view of what is driving the change.”
How do we design for the everyware? How do we design without screens, visual cues, without interruption or having the opportunity to demand exclusive attention? How do we design for something that happens subconsciously or continuously? Moving into the area of communication between people and objects there are a range of concepts and challenges never seen or met before online. Three universal concepts have stood out as important to understand better in order to design better: Technology itself, which we by misunderstanding also overcomplicate. Aesthetics – the motivational force of human emotion, and copying behavior – not reality.
There is a gap between what we want our organizations to become and what we put into them to get there. We are redesigning our organizations to fit the 21st century only to fuel them with 20th century data once they get there.
Be remarkable in how you approach your relationship building. Build a network that really makes a difference to you and others. More than collecting connections, Networlding provides a proven methodology and support system to enable you to develop mutually beneficial relationships, connect globally and create incredible opportunities. This slideshow provides you with insight into Networlding and the methodology guaranteed to make a difference to your career and personal success.
http://www.connectcreate.co.uk/
Slides created by Kwai Yu http://www.leaderscafe.co.uk
How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
What Happened? Why Are We Here? Show Me Something Awesome & How Can I Join In...James Denman
In June 2012, I was invited to speak at ICOM, Ikea's creative team based out of Almhult Sweden. This presentation was intended to de-mystify, explain and inspire with some of the best examples of digital creativity of the last few years and some learnings for the department to work from. It was, by all accounts, a hugely inspiring session for everyone involved, and I thought it was time to share some of those examples, and of course some of the methods to help build better digital ideas.
"If you love your content, set it free" ?Mike Ellis
Traditional business models have scarcity at their core: when something is scarce, it becomes valuable. Online, this notion is challenged: in a world where every one of us can copy and distribute content at the click of a mouse, notions of ‘scarcity’ become more and more distant from reality. Several commentators have suggested that scale – i.e. providing more access to ‘valuable’ content rather than less – is actually a more scalable business model for the online economy. This session will look at ways in which content can be freed, and will also examine some of the issues which follow around control and authority.
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Presented at CPA Congress Vic, 11 Oct 2010.
Topics:
Trust and openness, the new paradigm for engagement
The importance of people and personality
Evaluating the benefits, risks and challenges
Existing channels and new strategies
Practical examples of social media
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
Jos Schuurmans looks at "social" or "participatory" media, the "social web" and "New Internet" from a corporate organizational viewpoint.
He lays out a conceptual framework for understanding where we are at this point, as well as a general approach to social media through "change from the inside out".
Design System as a Product - Maria Elena Duenias, Esther Butcher
Design systems are a great example where web development and design meet. You can find innumerable resources on the internet, books and conferences on how to build them, and how they are exactly what your organization needs. But, building one requires a lot more than following a recipe. In this talk we are going to discuss how to build a design system as an internal product, and how it evolves to become what the users need.
Designers, Developers and Dogs: Finding the magic balance between product and tech - Charlotte Vorbeck, ShareNow and Sahil Bajaj
How can an agile delivery team become a successful product team? When does collaboration between product and tech succeed and when not? Why do people in some teams inspire each other while others in the same environment don't speak the same language? In this talk we want to share our learnings and experiences from rebuilding an internal tool for customer support at ShareNow. What could have been just another boring rewrite surprisingly became one of our best experiences in collaboration. We will look at how a joint discovery phase helped us to come up with a shared vision, how a better team setup enabled us to do the necessary work, how focusing on the customer kept us aligned during our journey, and also how we built upon existing collaborative techniques to achieve this new level of cooperation and trust.
During this presentation, Ward Coessens, ThoughtWorks' Consultant will share best practice insights from the Daimler partnership, helping the automotive group on their cloud innovation journey.
How to create more business impact with flexible teams - Jan Hegewald, Zalando & Rebekka Beels, Zalando
Usually, Software Engineering teams are organized around a fixed set of components which they develop further and maintain. Such component teams gain a high level of expert knowledge about their services. However, with agile product development, it often is difficult to implement the most important initiatives with such teams. This leads to a situation where the teams do not work on the most relevant business topics but on those for the respective team. At Zalando, we introduced a new model where we shape teams flexibly around business goals to create the highest impact. How we organize these teams and which challenges especially for the software quality need to be addressed, will be explored in this talk.
Amazon’s Culture of Innovation & The Working Backwards session
Working Backwards; leading organisations achieve growth by marrying customer-obsession with a modern technology strategy. Where do you begin? By focusing on the customer.
During this webinar, Amazon will discuss key innovation principles which have been instrumental in their continued success and their Working Backwards approach.
Dual-Track Agile for Discovery & Development - Adriana Katrandzhieva
The talk will focus on one of the ways teams can ensure continuous delivery and design in their projects. The so-called ‘Dual-track’ model shows the parallel tracks of discovery and development throughout the product design and delivery process. These continually feedback into each other informing new hypothesis that can be tested in order to be proven/disproven. This model is not always easy to implement out of the box and so I will share my own experiences in applying it in practice - what worked, what didn't and how the model can be adjusted to fit different teams and organisational environments.
Designing the Developer Experience - Tanja Bach, Jacob Bo Tiedemann
Working with software that some other people have built, is not only daily business for private and business users but also for developers. Just like any other product, a product for developers needs to solve their problems and focus on the right jobs-to-be-done in order to be successfully adopted by the developer community. In this talk, we will explain why the developer experience matters not only to developers but also to the business. We will share our learnings and real-world examples of how we created a developer experience for a cloud infrastructure product and an IoT platform that the developers love.
When we design together - Sabrina Mach, Ammara Gafoor and James Emmott
From three distinct perspectives, this talk will contend that design is an activity undertaken by everyone in a software development team. It occurs throughout the process of delivery — not only at the beginning or the end — and it is a powerful instrument for learning about and adapting to the problems our work seeks to solve, which is a shared responsibility. Making the best use of our multidisciplinary expertise in the activity of design requires forms of collaboration that are too often disrupted by the role-based silos that keep us separated and weaken the valuable contribution our diverse approaches could make to our collective efforts. If you care about accelerating time to market, improving customer experience, or building happy and productive teams, you will want to know why and how it matters that we believe ‘design is in everything that we do’.
Hardware is hard(er): designing for distributed user experiences in IoT - Claire Rowland, www.clairerowland.com
Designing connected devices and hardware-enabled services is significantly more complex than pure software. There are more devices on which code can run, connectivity and data sharing patterns to consider, and often multiple and varied touchpoints for users to interact with. Pulling this all together into a coherent experience involves strong collaboration between design and engineering, and a systems thinking approach to UX. In this talk, we’ll introduce what designers need to know about the tech, what engineers need to know about UX for IoT, and how to facilitate the whole-collaboration needed to create great products.
www.clairerowland.com
Customer-centric innovation enabled by cloudThoughtworks
Working Backwards - Leading organisations achieve growth by marrying customer-obsession with a modern technology strategy. In this upcoming webinar, we’ve partnered with AWS to bring you exclusive insights from one of the world’s most innovative companies, Amazon.
Working Backwards - Leading organisations achieve growth by marrying customer-obsession with a modern technology strategy. In this upcoming webinar, we’ve partnered with AWS to bring you exclusive insights from one of the world’s most innovative companies, Amazon.
Find out how to validate hypotheses quickly using feedback that comes from a (large enough) number of actual users interacting with your product. In this talk, we will show you the technical foundations, research techniques and organisational setup that we have used successfully on large-scale products. These will save you development time, enable you to go live with confidence, make decisions based on real behaviour instead of best guesses, and solve the actual problems your users are facing.
As a tech leader at ThoughtWorks, a large part of my job involves recommending practices to our clients so they can build and deliver good quality software faster. In doing so repeatedly for many clients I have created a toolkit that contains practical advice from being on the ground. This is what we do, we know it works. When Julius Caesar entered Rome with his army by crossing the river Rubicon, he did something that couldn’t be undone ever again. In your journey as a leader, avoid mistakes that are difficult to correct later. Here are a set of practices that you want to adopt as soon as possible.
Handling error conditions is a core part of the software we write. However, we often treat it as a second class citizen, obscuring our intent through abuse of null values and exceptions that make our code hard to understand and maintain. In the functional programming community, it is common to use datatypes such as Option, Either or Validated to make our intentions explicit when dealing with errors. We can leverage the compiler to verify that we are handling them instead of hoping for the best at runtime. This results in code that is clearer, without hidden path flows. We’ll show how we have been doing this in Kotlin, with the help of the Arrow library.
Mutation testing in software development surfaced in academia during the 70's and has recently seen a resurgence in popularity as a legitimate tool in your testing arsenal. In this session we review the conventional testing pyramid, modern approaches to testing software and look at how mutation testing can help fill in those blind spots.
The continued adoption of containers for deployments has introduced a new path for security issues. In this talk, we will cover the most common areas of vulnerabilities, the challenges in securing your containers, some good practices to help overcome these issues and how to run container security scanning as part of your deployment pipeline.
Mainframes handle 30 billion business transactions each day and 87% of all credit card transactions*, they are not traditionally associated with flexible, fail-fast development approaches. Can we bring the practices of agile, CI/CD and fully automated deployments to applications running on a mainframe? During our talk, we'll tell you a story about test automation; redefining the smallest testable unit of a program. And we'll discuss our learnings from introducing continuous integration and agile practices to the world of insurance and mainframes.
*9 Mainframe statistics that may surprise you
ThoughtWorks' Lucy Kurian, James Lewis & Kief Morris discuss tech trends in our latest Technology Radar, covering techniques, platforms, tools, languages and frameworks.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
2. http://www.flickr.com/photos/jmv/3371886
require unprecedented degrees of creativity"
Capitalising on Complexity - 2010 IBM CEO Study
create entirely new situations..."
converging and influencing each other to
at us faster or with less predictability; they are
"events, threats and opportunities aren't just coming
"...these first-of-their-kind developments
3. “The big shift”
Measuring the forces of long-term change
John Hagel III, John Seely Brown, Lang Davison
https://www.flickr.com/photos/joi/2253804907/
4. Source: The Power of Pull; An Examination of Firms in the Brave New World of 21st Century Internet Economics by John Seely Brown
years
creation of new
infrastructural technology
period of rapid
disruption
stability
stability
~60 yrs
Stable s-curve over decades
• 18th, 19th 20th century
infrastructure
• goal was to develop
scalable efficiency
The past
5. years
stability?
stability?
period of rapid
disruption
creation of new
infrastructural technology
• 21st century driven by
continuous exponential
advances of computation,
storage, bandwidth…
Rapid set of punctuated moves
(potentially never ending?)
The present
Source: The Power of Pull; An Examination of Firms in the Brave New World of 21st Century Internet Economics by John Seely Brown
12. 26 Amazon Dash Button Hacks You
Probably Didn't Know About
1. Call Uber
2. Order pizza
3. Order beer
4. Order anything from Amazon
5. Track baby data
6. Log your habits into a Google Spreadsheet
7. Add things to a grocery list
8. Track music practice
9. Log your time spent studying
10. Track your work hours
11. Control any power outlet in your home
12. Control Philips Hue lights
13. Control your Tesla's Air Conditioning
14. Netflix and chill
(and can find instructions for online)
they can change it
if something doesn't suit them,
19. a pragmatic mix of beautiful, and ‘good enough’
https://www.flickr.com/photos/yto/4923423098/
some of the world’s largest brands
thrive by designing products that reflect
24. more than 10,000 similar businesses
are powered by Facebook...
over in Thailand,
25. Neither of these examples have been implicitly facilitated by the
platform…they’ve simply been fuelled by the ability to communicate
and share, on any device, and with a wide audience.
26. Find a social vendor1
Source: Why Southeast Asia is Leading the world’s most disruptive business models
27. 2
Source: Why Southeast Asia is Leading the world’s most disruptive business models
Browse products
28. 3
Source: Why Southeast Asia is Leading the world’s most disruptive business models
Inquire via messaging
(WhatsApp, Line, WeChat, Messenger, SMS etc.)
29. 4
Source: Why Southeast Asia is Leading the world’s most disruptive business models
Get payment details
(PayPal, WeChat, Alipay, bank account etc.)
30. 5
Source: Why Southeast Asia is Leading the world’s most disruptive business models
Confirm payment
31. Source: Why Southeast Asia is Leading the world’s most disruptive business models
6 Ship and track
34. Here’s an example of a company that leveraged desire
paths to completely re-imagine their business…
35. Meet yy.com—a “Google
Hangouts” style platform
with over 300 million users
and 11 million channels,
and programs ranging from
karaoke, to “talk radio” and
educational topics.
36. YY.com began as a social gaming site with video chatrooms
so gamers could discuss strategy. The site grew very fast.
They had growth…but no profit.
37. chatrooms, people weren’t just chatting—
some people were singing”
“…until they realised that inside some of the
https://www.flickr.com/photos/saad/2513736/
— NPR Planet Money
40. YY now offers its own virtual currency.
Users purchase credits and use them to
show affection for their favourite stars
by buying them virtual gifts such as
roses and lollipops.
Gifts range in cost from mere pennies to
as much as $50 (£35) and yy gets a cut
of each transaction.
41. “top Karaoke singers regularly make $20K (£15K) a month
off of virtual gifts, with one college student reportedly
earning an astonishing $188K (£150K) per month
using the site to give Photoshop lessons”
- The largest social network you’ve never heard of
42. In 2014, yy IPOed and more than 50% of their revenue now comes
from their virtual currency enabled music business.
57. How different age groups think about technology is important,
but in a global marketplace, it’s the cultural, historical and
societal differences that will often make or break a product.
58. China has 14 cities with populations
over five million...
https://www.flickr.com/photos/decar66/6341327886 Source: Wikipedia, China Highlights
59. ...a whopping 41 cities with
more than 2 million inhabitants
http://www.flickr.com/photos/tahini/10468208216
60. ...and a “middle class” growing at a rate of
80,000 people a day
http://www.flickr.com/photos/tahini/10468208216 Source: China Connect
61. rural residents can be challenging
http://www.flickr.com/photos/lukewebber/4588854679
reaching China’s 600 million
for brands in this market,
62. its close to 700 million urban residents
but no more so than
http://www.flickr.com/photos/tuchodi/5620884999
opening enough stores to service
65. …these factors combined help to
explain why Chinese e-commerce
has developed quite differently
than in Europe or N America
76%
of online retail
involves individual
merchants
of online retail
involves online
marketplaces90%
66. Marketplaces—such as Alibaba’s TMall and TaoBao—provide an economically, socially and
technologically appropriate alternative to missing infrastructure: high visibility, high traffic,
customizable, social-media + mobile optimized commerce.
68. …but what’s important here isn’t China, its the group of
characteristics it represents.
Find similar conditions elsewhere, and you may be able to
replicate aspects of this model.
69. “...most of the people have phones but
there are only 3 malls per 20 million inhabitants*…
It’s a unique time...the right time to leapfrog over ‘offline’.”
- jumia.com co-founder
THE BIGGEST ONLINE SHOPPING MALL IN AFRICA
Egypt | Kenya | Uganda| Ivory Coast| Nigeria | Morocco
*that’s 60K people per retail outlet compared to 7K in APAC and 389 in the U.S.)
70. brands in these markets can experiment…
ignore what’s “normal” and find
the most locally appropriate
https://www.flickr.com/photos/yto/3640718959
with little baggage to weigh them down,
path to profit
72. https://www.flickr.com/photos/wippetywu/14295584182/
a pair of shoes, return it, and then buy the next size…
so we thought let’s encourage them to order two
or three sizes…and pay only for what they accept
- How WhatsApp helped Jumia disrupt Africa
“...we saw that customers would order
74. Russian e-commerce brand
Lamoda has turned poor postal
infrastructure into an excuse to
deliver items you didn’t even
ask for and up-sell you at the
door as you try them on…
81. actors in the ecosystem...
and an increasing reliance on other
http://www.flickr.com/photos/flavouz/3137171590
cost of aluminium?
environmental lobby,
recycling?
IP battles, user ‘hacking’,
knock-off capsules
83. …unless, you design your product, from the ground up to
thrive amidst disruption.
84. On August 11 2014, online media company BuzzFeed closed a
$50M funding round and announced the creation of a new group
called BuzzFeed Distributed.
The aim of the group would be to address a growing problem…
88. Instead of trying to lure eyeballs to its own website, BuzzFeed
would experiment with ways to publish original content directly to
where its audience already spent their time—some 30 different
global platforms.
89. BuzzFeed also built
Pound*, a sharing-
analysis technology that
goes beyond traditional
analytics that only
capture traffic….
what traditional analytics show…
*Process for Optimizing and
Understanding Network Diffusion
Source: Buzzfeed
90. Instead, Pound captures
how stories spread on the
social web from one
person to another,
including downstream
visits across networks and
1-2-1 platforms like Gchat
and email.
what is actually happening
Source: Buzzfeed
91. BuzzFeed uses this data to
inform new experiments
and continuously improve
content fit, and placement.
People making
stuff
Apps
Distributed
Web
content
data, learnings,
$$$
contentdata, learnings, $$$
content
data, learnings,
$$$
Source: Buzzfeed SXSW 2015
92. “…it increasingly doesn’t matter where our
content lives…and that can be a huge
advantage and it’s something that I think lots
of media companies get scared of…but we
think it can make us a stronger company”
— Jonah Peretti
https://www.flickr.com/photos/43097880@N02/13884849857/
Source: Buzzfeed SXSW 2015
101. http://www.flickr.com/photos/tijanav/4885088185
“…data will tell you, if you're very lucky,
what happened. It won't ever tell you why.
If you want to understand why, that requires a different set
of skills, largely in your brain and in your heart”.
Dao Nguyen, BuzzFeed data maven, courtesy Wired
“You have to use a lot of intuition and a lot of creativity,
and the data is one part of the input…”