©ThoughtWorks 2020
WHEN WE DESIGN TOGETHER
The power of collaboration
#YConf2020
2© ThoughtWorks 2020
Experience Designer (XD)
Sabrina Mach
Developer (Dev)
James Emmott
Business Analyst (BA)
Ammara Gafoor
This talk is brought to you by....
#YConf2020
3© ThoughtWorks 2020
WHAT IS DESIGN ?
Is it the responsibility of one person with the job title?
Is it about drawing or making things look pretty?
#YConf2020
Everyone designs
who devises courses of action
aimed at changing existing situations
into preferred ones.
©ThoughtWorks 2020 Commercial in Confidence
Herb Simon (1968) Recipient of the 1978 Nobel Memorial Prize in Economics.
Pioneer of several scientific domains such as artificial intelligence, and many more.
#YConf2020
5© ThoughtWorks 2020
Why good design is important
Good design is good for business
80% of buyer will pay more
for a better customer experience. (Walker. Customers 2020: A Progress Report)
For every £1 invested in design, businesses can expect
over £4 increase in net operating profit. (The Value of Design Factfinder. 2007.)
#YConf2020
How to create
good design Technology
Feasibility
Business
Viability
Good design that creates
impact happens here.
People
Desirability &
Usability
Start here
What do people need / desire?
Do they understand how to use it?
What can be
financially viable?
What can be
technically feasible?
#YConf2020
Who designs
for whom
Not a complete list of roles
Technology
Feasibility
Business
Viability
People
Desirability &
Usability
Business Analyst Developer
Experience Designer
#YConf2020
Who designs
for whom
Not a complete list of roles
Technology
Feasibility
Business
Viability
People
Desirability &
Usability
Experience Designer
Business Analyst Developer
#YConf2020
Who designs
for whom
Not a complete list of roles
Technology
Feasibility
Business
Viability
People
Desirability &
Usability
Business Analyst Developer
Experience Designer
#YConf2020
Good design happens
when we design together.
Technology
Feasibility
Business
Viability
People
Desirability &
Usability
Experience Designer
Business Analyst
Developer
QA
Infra Dev
SMEs
#YConf2020
POLL
Which questions
do you find
yourself asking? Technology
Feasibility
Business
Viability
People
Desirability &
Usability
What do people need / desire?
Do they understand how to use it?
What can be
financially viable?
What can be
technically feasible?
#YConf2020
SOUNDS EXCITING?
Let’s look at an example.
#YConf2020
©ThoughtWorks 2020
Problem statement: Improve the quality of elevators
13
#YConf2020
©ThoughtWorks 2020
#YConf2020
©ThoughtWorks 2020
#YConf2020
#YConf2020
©ThoughtWorks 2020
CROWDED
DIFFICULT TO USE
CLAUSTROBHOPIC
#YConf2020
©ThoughtWorks 2020
18
#YConf2020
©ThoughtWorks 2020
CLAUSTROPHOBIA
#YConf2020
©ThoughtWorks 2020
#YConf2020
©ThoughtWorks 2020
#YConf2020
©ThoughtWorks 2020
#YConf2020
©ThoughtWorks 2020
Reframing the problem
is the key to good design!
#YConf2020
#YConf2020
Design is about tackling complexity.
#YConf2020
#YConf2020
‘Most people make the mistake of
thinking design is what it looks like.
People think it’s this veneer — that
the designers are handed this box
and told, “Make it look good!”
…
— Steve Jobs
#YConf2020
…
That’s not what we think design is.
It’s not just
what it looks like
and feels like.
Design is how it works.’
— Steve Jobs
#YConf2020
‘That’s fundamentally what design is
about. Taking things apart so you can
put them back together.’
— Rich Hickey
#YConf2020
#YConf2020
‘The most fundamental problem
in computer science […] is
problem decomposition:
how to take a complex problem
and divide it up into pieces
that can be solved independently.
Problem decomposition
is the central design task
that programmers face every day.’
— John Ousterhout
#YConf2020
‘Design skill is what separates great
programmers from average ones.’
— John Ousterhout
#YConf2020
#YConf2020
#YConf2020
‘Most people are rewarded in school for
solving problems. When was the last time
your child — or you — were rewarded
for finding a problem?’
(‘We’ve got enough problems already!’)
— Alan Kay
#YConf2020
‘Point of view is worth 80 IQ points.’
— Alan Kay
#YConf2020
#YConf2020
We are all
designers
Frame right
problem
Tackle
complexity
& make
cognitive leaps
How to become smarter in our team
An applied example.
#YConf2020
39© ThoughtWorks 2020
Design Studio
1) Frame the challenge, and note
constraints and assumptions.
2) Individually, draw 8 ideas in 8
minutes. Then share.
3) Individually, go deeper into one
idea in 5 minutes. Then share.
4) Pin on on the wall and dot vote.
5) Together, create one idea in 10
minutes.
One of the many methods you can
use to get different perspectives to
collaborate together.
#YConf2020
Pharma Industry
BEFORE
Problem = We have too
much data. We need to
understand it
Solution = Visualising the
data will help us
understand it
Focus = 90% on building a
visualisation solution
'Build a dashboard!'
#YConf2020
Design Studio
DATA PRODUCED
HERE
CAN ALSO BE
USED HERE
AFTER
Problem = Has someone done this
test before?
Solution = How can I find a relevant
test result and understand that?
Focus =
50% on finding test results
50% on building a visualisation
solution
Design studio surfaced hidden
assumptions
#YConf2020
BEFORE
Problem = We have too
much data. We need to
understand it
Solution = Visualising the
data will help us
understand it
Focus = 90% on building a
visualisation solution
'Build a dashboard!'
Good design happens
when we design together.
45© ThoughtWorks 2020
Good design is
everybody's
responsibility.
#HonourYourResponsibility
Lead by
Experience Designer
supported by XD & Dev & other
subject matter experts
Lead by Developer
supported by XD & BA &
other subject matter experts
Lead by
Business Analyst
supported by XD & Dev &
other subject matter experts
Technology
Feasibility
Business
Viability
People
Desirability &
Usability
#YConf2020
30% Faster Time to Market
15% Accelerated Adoption
COLLABORATION MAKES US FASTER
Collaborative multidisciplinary teams create products that have...
#YConf2020
THE ASK
Connect
Reach out to other roles. Find out about the perspective,
knowledge and experience they bring to your team.
Amplify
Show your support to the different perspectives in your team. Use
your voice to make theirs stronger and increase their impact.
Collaborate
Work together to understand and define the problem, then ideate
many different possible solutions before converging on one.
PAIRING: BA + UX + DEV = DESIGN TIME.
#YConf2020
48© ThoughtWorks 2020
Experience Designer (XD)
Sabrina Mach
Developer (Dev)
James Emmott
Business Analyst (BA)
Ammara Gafoor
THANK YOU!
What are your questions for us?
#YConf2020

When we design together

  • 1.
    ©ThoughtWorks 2020 WHEN WEDESIGN TOGETHER The power of collaboration #YConf2020
  • 2.
    2© ThoughtWorks 2020 ExperienceDesigner (XD) Sabrina Mach Developer (Dev) James Emmott Business Analyst (BA) Ammara Gafoor This talk is brought to you by.... #YConf2020
  • 3.
    3© ThoughtWorks 2020 WHATIS DESIGN ? Is it the responsibility of one person with the job title? Is it about drawing or making things look pretty? #YConf2020
  • 4.
    Everyone designs who devisescourses of action aimed at changing existing situations into preferred ones. ©ThoughtWorks 2020 Commercial in Confidence Herb Simon (1968) Recipient of the 1978 Nobel Memorial Prize in Economics. Pioneer of several scientific domains such as artificial intelligence, and many more. #YConf2020
  • 5.
    5© ThoughtWorks 2020 Whygood design is important Good design is good for business 80% of buyer will pay more for a better customer experience. (Walker. Customers 2020: A Progress Report) For every £1 invested in design, businesses can expect over £4 increase in net operating profit. (The Value of Design Factfinder. 2007.) #YConf2020
  • 6.
    How to create gooddesign Technology Feasibility Business Viability Good design that creates impact happens here. People Desirability & Usability Start here What do people need / desire? Do they understand how to use it? What can be financially viable? What can be technically feasible? #YConf2020
  • 7.
    Who designs for whom Nota complete list of roles Technology Feasibility Business Viability People Desirability & Usability Business Analyst Developer Experience Designer #YConf2020
  • 8.
    Who designs for whom Nota complete list of roles Technology Feasibility Business Viability People Desirability & Usability Experience Designer Business Analyst Developer #YConf2020
  • 9.
    Who designs for whom Nota complete list of roles Technology Feasibility Business Viability People Desirability & Usability Business Analyst Developer Experience Designer #YConf2020
  • 10.
    Good design happens whenwe design together. Technology Feasibility Business Viability People Desirability & Usability Experience Designer Business Analyst Developer QA Infra Dev SMEs #YConf2020
  • 11.
    POLL Which questions do youfind yourself asking? Technology Feasibility Business Viability People Desirability & Usability What do people need / desire? Do they understand how to use it? What can be financially viable? What can be technically feasible? #YConf2020
  • 12.
    SOUNDS EXCITING? Let’s lookat an example. #YConf2020
  • 13.
    ©ThoughtWorks 2020 Problem statement:Improve the quality of elevators 13 #YConf2020
  • 14.
  • 15.
  • 16.
  • 17.
    ©ThoughtWorks 2020 CROWDED DIFFICULT TOUSE CLAUSTROBHOPIC #YConf2020
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
    ©ThoughtWorks 2020 Reframing theproblem is the key to good design! #YConf2020
  • 24.
  • 25.
    Design is abouttackling complexity. #YConf2020
  • 26.
  • 27.
    ‘Most people makethe mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, “Make it look good!” … — Steve Jobs #YConf2020
  • 28.
    … That’s not whatwe think design is. It’s not just what it looks like and feels like. Design is how it works.’ — Steve Jobs #YConf2020
  • 29.
    ‘That’s fundamentally whatdesign is about. Taking things apart so you can put them back together.’ — Rich Hickey #YConf2020
  • 30.
  • 31.
    ‘The most fundamentalproblem in computer science […] is problem decomposition: how to take a complex problem and divide it up into pieces that can be solved independently. Problem decomposition is the central design task that programmers face every day.’ — John Ousterhout #YConf2020
  • 32.
    ‘Design skill iswhat separates great programmers from average ones.’ — John Ousterhout #YConf2020
  • 33.
  • 34.
  • 35.
    ‘Most people arerewarded in school for solving problems. When was the last time your child — or you — were rewarded for finding a problem?’ (‘We’ve got enough problems already!’) — Alan Kay #YConf2020
  • 36.
    ‘Point of viewis worth 80 IQ points.’ — Alan Kay #YConf2020
  • 37.
    #YConf2020 We are all designers Frameright problem Tackle complexity & make cognitive leaps
  • 38.
    How to becomesmarter in our team An applied example. #YConf2020
  • 39.
    39© ThoughtWorks 2020 DesignStudio 1) Frame the challenge, and note constraints and assumptions. 2) Individually, draw 8 ideas in 8 minutes. Then share. 3) Individually, go deeper into one idea in 5 minutes. Then share. 4) Pin on on the wall and dot vote. 5) Together, create one idea in 10 minutes. One of the many methods you can use to get different perspectives to collaborate together. #YConf2020
  • 40.
  • 41.
    BEFORE Problem = Wehave too much data. We need to understand it Solution = Visualising the data will help us understand it Focus = 90% on building a visualisation solution 'Build a dashboard!' #YConf2020
  • 42.
  • 43.
    AFTER Problem = Hassomeone done this test before? Solution = How can I find a relevant test result and understand that? Focus = 50% on finding test results 50% on building a visualisation solution Design studio surfaced hidden assumptions #YConf2020 BEFORE Problem = We have too much data. We need to understand it Solution = Visualising the data will help us understand it Focus = 90% on building a visualisation solution 'Build a dashboard!'
  • 44.
    Good design happens whenwe design together.
  • 45.
    45© ThoughtWorks 2020 Gooddesign is everybody's responsibility. #HonourYourResponsibility Lead by Experience Designer supported by XD & Dev & other subject matter experts Lead by Developer supported by XD & BA & other subject matter experts Lead by Business Analyst supported by XD & Dev & other subject matter experts Technology Feasibility Business Viability People Desirability & Usability #YConf2020
  • 46.
    30% Faster Timeto Market 15% Accelerated Adoption COLLABORATION MAKES US FASTER Collaborative multidisciplinary teams create products that have... #YConf2020
  • 47.
    THE ASK Connect Reach outto other roles. Find out about the perspective, knowledge and experience they bring to your team. Amplify Show your support to the different perspectives in your team. Use your voice to make theirs stronger and increase their impact. Collaborate Work together to understand and define the problem, then ideate many different possible solutions before converging on one. PAIRING: BA + UX + DEV = DESIGN TIME. #YConf2020
  • 48.
    48© ThoughtWorks 2020 ExperienceDesigner (XD) Sabrina Mach Developer (Dev) James Emmott Business Analyst (BA) Ammara Gafoor THANK YOU! What are your questions for us? #YConf2020