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![Exercise: a dayina life of…
14
Form teamsof 4-5 people
Discusswhatyouseeinthepictures(where, what, who) –3 min
Createclustersof photos(topicsand themes), writedown details–5 min
Trylookingcloser! What’sthemeaning? What’snot obviousthere? –5 min
Createa persona: name, age, profession, character, life motto, relationships, likes/ dislikes, hobby, etc. -10 min.
Createa list of needsusingstructure[name] needsto … [verb]. Include: motivations, values, relationshipwithothers, socialstatus, physical/ biologicalneeds, whateveryoufeellike–5 min.](https://image.slidesharecdn.com/designthinkingmeetup3synthesiswarsaw-140921095155-phpapp02/75/Design-Thinking-Meetup-3-Synthesis-Warsaw-2014-14-2048.jpg)
Uploaded byAndrzej Karel
Design Thinking Meetup #3 - Synthesis, Warsaw 2014
The document outlines a Design Thinking Meetup held in Warsaw on September 16, 2014, led by Andrzej Karel. It discusses the importance of synthesizing user insights to identify the root problems in design processes and includes various methods for understanding user behavior, such as interviews, clustering, and creating personas. Key outcomes include the recommendation to establish a point of view based on user needs and insights to enhance design solutions.
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Design Thinking Meetup #3 - Synthesis, Warsaw 2014
- 1. Warszawa 16.09.2014 DesignThinking Meetup#3 Andrzej Karel www.andrzejkarel.com
- 2. Who? 2 Katarzyna Andrzej Piotr
- 3. 3 Process: HPISchool of Design Thinking CCBY-NC-ND 4.0 Design Thinking
- 4. 4 Process: HPISchool of Design Thinking CCBY-NC-ND 4.0 Design Thinking
- 5. Synthesis/ sensemaking/ POV/analysis DESIGNTHINKING MEETUP #3, WARSAW
- 6. Whysynthesize? 6 •Toavoidbrainstormingonawrongproblem -Howmanydesignersdoyouneedtochangealightulb? -Doesithavetobealightbulb? •Tounderstandmotivesbehinduser’sbehaviour •Tofindcrucialtouchpointsinuser’sjourney
- 7. How? 7 1.Interviewsstorytelling: Quotes>insights Colourcodingpost-its(easytomove,short,„tagged”) 2.Picturesanalysis(beadetective)
- 8.
- 9. How? 9 3.Clustering(mindmap) „NosmokercameoutandtoldPfizerthatheorsheviewedthehabitasalifestylechoiceratherthanamedicalproblem.Thatinsightemergedastheteamporedoveritsinformation,lookingforpatterns. Ultimately,theseledtotheaha!momentandthereframingofthebusiness.” LiedtkaJ., Ogilvie T., Designing for growth: A Design Thinking Toolkit for Managers
- 10.
- 11. How? 11 4.Persona -Includes:background,motivations,lifestyle,character -Basictoolofuser-centereddesign -Helpstheteamtodesignforspecificuserandbeonthesamepage -Mixofinsights,notnecessarilyjustfromone„real”person -Notamarketsegment–helpstocreatehyphothesis,nottovalidatesolutions
- 12. How? 12 5.Userjourney,scenario -Actual,currentsituation(usedduringsynthesis) -Ideal,futuresituation(usedduringprototyping)
- 13. How? 13 6.PointofView(POV) USER + NEED + INSIGHT = POV
- 14. Exercise: a dayinalife of… 14 Form teamsof 4-5 people Discusswhatyouseeinthepictures(where, what, who) –3 min Createclustersof photos(topicsand themes), writedown details–5 min Trylookingcloser! What’sthemeaning? What’snot obviousthere? –5 min Createa persona: name, age, profession, character, life motto, relationships, likes/ dislikes, hobby, etc. -10 min. Createa list of needsusingstructure[name] needsto … [verb]. Include: motivations, values, relationshipwithothers, socialstatus, physical/ biologicalneeds, whateveryoufeellike–5 min.
- 15. Exercise: a dayinalife of… 15 Whotookthephotos?
- 16. Exercise: a dayinalife of… 16 Whotookthephotos? I will keepitas a secret–unlessifyou’vebeento theMeetupthenyouknowit.
- 17. Thanks ! Questions ? Andrzej Karel www.andrzejkarel.com