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Workshop template – customer journey map

This document outlines a journey map for a client project. A journey map charts a customer's emotional journey through a process or experience by identifying touchpoints, stakeholders, and stages. It aims to understand the customer perspective to improve the overall experience.

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JOURNEY MAP EMOTIONALJOURNEYDRAMATICARC DATE CLIENT PROJECT# CONCEPT Marc Stickdorn,Jakob Schneider, Klaus Schwarzenberger — www.mrthinkr.com TOUCHPOINTDESCRIPTION/JOBS STAKEHOLDERS/STORYBOARD TOUCHPOINTDESCRIPTION/JOBS STAKEHOLDERS/STORYBOARD TOUCHPOINTDESCRIPTION/JOBS STAKEHOLDERS/STORYBOARDSUB-STAGENAMESTAGE

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Workshop template – customer journey map

  • 1.
    JOURNEY MAP EMOTIONALJOURNEYDRAMATICARC DATE CLIENTPROJECT# CONCEPT Marc Stickdorn,Jakob Schneider, Klaus Schwarzenberger — www.mrthinkr.com TOUCHPOINTDESCRIPTION/JOBS STAKEHOLDERS/STORYBOARD TOUCHPOINTDESCRIPTION/JOBS STAKEHOLDERS/STORYBOARD TOUCHPOINTDESCRIPTION/JOBS STAKEHOLDERS/STORYBOARDSUB-STAGENAMESTAGE