Dt 2020-ideation + proto distr

Innovation Journey
Ideas and Imagination

Innovation Journey
Harvey S. Firestone
Founder, Firestone Tyres
“Capital isn't that
important in business.
Experience isn't that important.
You can get both of these
things. What is important
is ideas.”

Innovation Journey
Albert Einstein
“Imagination is
more important than knowledge.
For knowledge is limited to all we now
know and understand, while imagination
embraces the entire world, and all there
ever will be to know and
understand.”

Innovation Journey
Dave Kelley

Innovation Journey
Concept Poster

Innovation Journey
Concept Poster
A presentation format
illustrating the main
points of a new idea

Innovation Journey

Innovation Journey
Concept Poster
• Identify a new idea to introduce.
• Assemble a team and some basic drawing materials.
• Come up with a name and a tag line for the concept.
• Write a short summary of the big idea.
• Include a description of the key stakeholders.
• List a few features and benefits.
• Illustrate the concept with a big picture or diagram.
• Add a timeline for developing the solution.
• Draft the layout and draw the final poster.

Innovation Journey
Concept Poster - helpful hints
• Make the first draft quickly. Don’t overthink it.
• Engage an expert designer for visual refinement.
• Display the posters prominently to rally enthusiasm.

Innovation Journey
Concept Poster - benefits
• Promotes a vision of the future
• Helps you build a business case
• Gains support from decision makers
• Provides a road map for moving forward

Innovation Journey
Creative Matrix

Innovation Journey
Creative Matrix
A format for sparking
new ideas at the
intersections of distinct
categories

Innovation Journey
Creative Matrix
• Identify a design challenge in need of fresh ideas.
• Make a poster showing a large grid (max 5x5 cells)
• Designate columns: Categories related to people.
• Designate rows: Categories for enabling solutions.
• Form teams. Hand out grids. Introduce the topic.
• Give each participant a pen and a sticky note pad.
• Ask them to ideate at the intersections of the grid.
• Instruct them to write one idea per sticky note.
• Start the clock. Limit the time to 15-20 minutes.

Innovation Journey
Creative Matrix - helpful hints
• Urge the participants to draw pictures of the ideas.
• Encourage the teams to fill every cell of the grid.
• Tally the number of ideas per team. Reward quantity.

Creative Matrix
How might we
redesign the
admissions
experience for
BIMTECH?
Entice
Imagine ways to create . . .
- awareness
- buzz
- a first impression
- etc
Sign-up
Imagine ways to . . .
- bring the best students
- reduce barriers to entry
- help people choose
- etc
Use
- make it sticky
- provide access
- integrate points of use
- etc
Support
Imagine ways to provide . . .
- advice
- student support
- contextual help
- etc
Endorse
- create advocacy
- make it viral
- allow referrals
- etc
Mobility
Think about . . .
- portable devices
- location awareness
- in the car/train/bus
- in the wallet
- in the street
- etc
Games & Competitions
Think about . . .
- gamification
- rewards
- multi-player gaming
- teamwork
- etc
Social Media
Think about
- connections
- status updates
- posting / uploading
- tagging
- etc
Gatherings & Events
Think about . . .
- meet-ups
- temporary installations
- virtual worlds
- performances
- etc
WILDCARD
Use this last category to capture
ideas that are not sparked by the

Innovation Journey
Creative Matrix - benefits
• Helps you generate a large number of ideas
• Promotes divergent thinking
• Helps you think of new and unusual ideas
• Invites input from all team members

Innovation Journey
“Creativity is just connecting things. When you ask creative
people how they did something, they feel a little guilty
because they didn’t really do it, they just saw something. It
seemed obvious to them after a while. That’s because they
were able to connect experiences they’ve had and
synthesize new things. And the reason they were able to
do that was that they’ve had more experiences or they have
thought more about their experiences than other people.”

Innovation Journey
Affinity Clustering

Innovation Journey
Affinity Clustering
A graphic technique
for sorting items
according to similarity

Innovation Journey
Affinity Clustering
• Identify a topic for consideration.
• Gather a data set (research findings, ideas, etc.).
• Record each item on a separate card or sticky note.
• Form a team of collaborators and pick a facilitator.
• Have one person describe, then place, an item.
• Invite others to place similar items in proximity.
• Repeat the pattern until all items are included.
• Discuss and rearrange items as groupings emerge.
• Label the clusters that finally take shape.

Innovation Journey
Affinity Clustering - helpful hints
• Don’t label the clusters too early. They may shift.
• Look for opportunities to create subgrouping.
• Consider using colour to code different types of data.

Innovation Journey
Affinity Clustering - benefits
• Helps you identify issues and insights
• Reveals thematic patterns
• Facilitates productive discussion
• Builds a shared understanding

Innovation Journey
Importance-Difficulty
Matrix

Innovation Journey
Importance/Difficulty Matrix
A quad chart for plotting
items by relative importance
and difficulty

Innovation Journey
Importance - Difficulty Matrix

Innovation Journey
Importance/Difficulty Matrix
• Identify a project that requires prioritisation.
• Make a poster showing a large quad chart.
• Label horizontal axis Importance (or Impact).
• Label vertical axis Difficulty (or Cost to Execute).
• Form a team, and gather data for discussion.
• Plot items horizontally by relative importance.
• Plot items vertically by relative difficulty.
• Consider the quadrants where items get placed.
• Look for related groupings, and set priorities.

Innovation Journey
Importance/Difficulty Matrix - helpful hints
• Give each item its own place on the relative scale.
• Listen carefully to every point of deliberation.
• Don’t view this as a scientific cost/benefit study.

Innovation Journey
Importance/Difficulty Matrix - benefits
• Helps you prioritise items quickly
• Facilitates deliberation
• Resolves differing opinions
• Helps your team develop a plan of action

Innovation Journey
Tim Brown

Innovation Journey
Prototyping

Innovation Journey
Prototyping
A rapidly built model
of a new idea that
approximates its
appearance and
behaviour

Innovation Journey
Why do we Prototype
• Empathy gaining
• Exploration
• Testing
• Inspiration
• To learn
• To solve disagreements
• To start a conversation
• To fail quickly and cheaply
• To Manage the solution building process

Innovation Journey
Prototyping - quick guide
• Identify an idea or concept to prototype
• Assemble a small design team
• Gather basic materials
• Consider what you want to learn from the prototype
• Build a rough approximation of the concept
• Simulate as much functionally as possible
• Include some realistic and readable content
• Provide a signal for the areas that are incomplete

Innovation Journey
Prototyping in the Online World
https://www.tinkercad.com/

Dt 2020-ideation + proto distr

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