The document outlines key takeaways from a Design Thinking course, including that interacting with others improves ideas, prototyping makes ideas more tangible and likely to be accepted, and creativity needs stimulation. It then describes the design thinking process as involving defining problems, brainstorming solutions, prototyping, discussing prototypes, and improving definitions and prototypes through iterative testing. Finally, it provides recommendations for applying design thinking in marketing, such as starting discussions about it, proposing and managing design thinking projects, and giving presentations to promote its use.

1. APPLY DESIGN THINKING
Lisette Davis – Sidra Marketing

2. Key takeaways Design Thinking course
1. Interaction with others makes your ideas better
2. Prototyping makes an idea really tangible and
thus a bigger chance to get the idea accepted
3. Creativity needs to be stimulated

3. 1. Situation
2. Define
problem
3. Brainstorm
solutions
4. Prototype
solution
5. Discuss
prototype
6. Improve
problem
definition,
prototype & test
again
Experienced process
evaluation evaluation evaluation evaluationevaluation

4. Reflection
Apply design thinking in the field of Marketing
 Start talking about it (colleagues, management, HR etc.)
 Propose an idea (management) for implementation of Design Thinking within the
company
 And offer to be the project manager of this project
 Write an article about the course and publish it
 Give presentations about Design Thinking
 Apply Design Thinking in your first new project
 Apply Design Thinking in your current work flows or projects
 Create an website and show what Design Thinking is
 Show the Citrix case to the board & management
 Persuade colleagues to do the Design Thinking course
 Ask a famous person in this field to give an presentation/course
 Approach training institutes (for Marketing) and ask them to implement Design
Thinking