The document discusses various types of innovation including incremental, disruptive, sustaining, and radical innovation. It provides examples and descriptions of each type of innovation. Additionally, it covers other categories such as product, service, process, technological, business model, marketing, architectural, modular, and social innovation. Overall, the document aims to categorize and explain different approaches to innovation.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
This presentation was given at a Design Thinking workshop as part of Philly Tech Week 2017. Topics covered include an intro to design thinking, a User Journey mapping activity, and a Team Design Challenge.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
This presentation was given at a Design Thinking workshop as part of Philly Tech Week 2017. Topics covered include an intro to design thinking, a User Journey mapping activity, and a Team Design Challenge.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is 'outside the box' thinking. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The framework is fully compatible with analytical problem solving approaches.
This introductory presentation provides useful information for management and staff who are new to Design Thinking and are interested to learn more about its benefits and applications.
Learning Objectives
1. Gain knowledge on the key concepts of Design Thinking
2. Understand the mindsets and methodology of Design Thinking
3. Identify best practices and transforming your organization
Contents
1. Key Concepts of Design Thinking
2. Design Thinking Mindsets
2.1 Focus on Human Values
2.2 Show Don't Tell
2.3 Craft Clarity
2.4 Embrace Experimentation
2.5 Be Mindful of Process
2.6 Bias Toward Action
2.7 Radical Collaboration
3. Design Thinking Methodology
3.1 Empathize
3.2 Define
3.3 Ideate
3.4 Prototype
3.5 Test
4. Best Practices & Transforming Your Organization
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is 'outside the box' thinking. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The framework is fully compatible with analytical problem solving approaches.
This introductory presentation provides useful information for management and staff who are new to Design Thinking and are interested to learn more about its benefits and applications.
Learning Objectives
1. Gain knowledge on the key concepts of Design Thinking
2. Understand the mindsets and methodology of Design Thinking
3. Identify best practices and transforming your organization
Contents
1. Key Concepts of Design Thinking
2. Design Thinking Mindsets
2.1 Focus on Human Values
2.2 Show Don't Tell
2.3 Craft Clarity
2.4 Embrace Experimentation
2.5 Be Mindful of Process
2.6 Bias Toward Action
2.7 Radical Collaboration
3. Design Thinking Methodology
3.1 Empathize
3.2 Define
3.3 Ideate
3.4 Prototype
3.5 Test
4. Best Practices & Transforming Your Organization
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
How Enterprise App Stores Help Drive ProductivityDana Gardner
Transcript of a sponsored podcast discussion on the growing importance of enterprise app stores in moving organizations to a self service model that reduces complexity and delays in getting applications to end users.
DavidNetflix is facing several challenges in their current bus.docxsimonithomas47935
David
Netflix is facing several challenges in their current business model, such as: Increased competition; higher operating costs; loss of customers; poor management decisions; falling stock values; and global expansion (Allen, Disbrow, & Feils, 2014). Disruptive innovation initially had a positive effect on Netflix; evidenced by their fast growth, and rapidly increasing stock value (Allen, Disbrow, & Feils, 2014). However, as they began to switch to a more traditional business model (i.e. expand into global markets, and increase prices), at the same time that other companies began using disruptive innovation to compete with them, disruptive innovation had a negative effect on Netflix; evidenced by the loss of sales, and plummeting stock values (Allen, Disbrow, & Feils, 2014)
Disruptive innovation typically benefits the disruptive business and the consumer. A company that utilizes a disruptive business model has a significantly higher (10 times) chance of being successful than a traditional business, as a disruptive model concentrates on consumers that the traditional business typically ignores (Maldonado, 2014) by providing product/services that are less expensive,m and not quite as robust, to those who typically could not afford products/services offered by larger corporations. Conversely, disruptive innovation negatively affects established organizations by taking away revenue. While the disruptive company starts by targeting consumers that the established company does not pursue (Christensen, Johnson, & Rigby, 2002), eventually other consumers will forego the higher prices of the established company, and take advantage of the lower cost product/service of the disruptive company, even though they may have to sacrifice a level of quality to do so (Maldonado, 2014).
Netflix is pretty well established in the market; and it has two choices for the future. It can choose to pursue a traditional business model, and continue it's ”grow at any cost” strategy, in which case it would more than likely have poor growth in the future (Allen, Disbrow, & Feils, 2014); or it can reinvent itself as a disruptive organization, and find new and emerging markets to pursue. If Netflix pursues a disruptive strategy, then they will need to follow Christensen's model for doing so. They need to develop a model that passes Christensen's litmus tests: Does it target customers who do not use current products because they are too costly or complex; are the target customers willing to use a simpler product; and will the product/service be easier for the customer to use (Christensen, Johnson, & Rigby, 2002)?
Netflix will need to also ensure they have the resources necessary to implement their new disruptive strategy (Christensen, Johnson, & Rigby, 2002). They will need funds, and managers who understand, and have skills in, implementing disruptive strategies; and they will need to ensure that their processes and procedures are such that they allow the disruptive stra.
In this Slideshare i had define about product and services.
difference between product and services.
types of product and services.
if you like my presentation do like and follow.
Thank you
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
Achieving Innovation through Outcome EngineeringCognizant
In today's rapidly changing technical and competitive environment, the onus is on organizations to continuously develop innovative digital products. But, first they must ensure that both their design and digital product engineering teams are aligned from the beginning -- using an approach called outcome engineering.
GTECH ATFG Framework is designed to guide Students to become Industry Ready. The mission is to Decentralise, Demonetise, and Democratise Learning. The framework is developed and maintained by GTech, the premier association of Tech companies in Kerala.
흁Learn is our program element promoting microlearning groups. Identified topic areas are lead by Mentors who are prominent teachers and personalities in the field.
FAYA:80(read FAYA port 80) is a monthly technology session hosted by FAYA Corporation, where technology enthusiasts converge to discuss and analyse the emerging trends in technology. The sessions aim to provide a platform for both amateurs and experts, to keep at par with the emerging tools and technologies in the IT industry. The objective of this endeavour is to create further tech communities which will enable peer group learning.
It aims to inculcate a culture of community of practise for the entrepreneurs, developers and technology professionals whereby they ignite the art of knowledge gaining and knowledge sharing.
Born out of a desire that technology professionals in Technopark, Kerala, should not lag behind when it comes to the futuristic technologies, FAYA:80 was kick-started in June, 2013 and is organized on the first Wednesday of every month at the Floor of Madness, FAYA in Technopark, Trivandrum.
FAYA:80 celebrated its 50th edition in July, 2017 with DISRUPT KERALA 2017, a day-long tech event, with a lineup of global speakers and visionaries. DISRUPT KERALA 2017 also saw the launch of two separate ongoing chapters of FAYA:80 in Kochi and Kozhikode, which are conducted on the second and third Wednesdays of the month respectively.
This slide was used by Mr.Viju Chacko at FAYA:80 that gave a basic introduction to Ai. It act as an introduction to different terminologies related to AI that could enable its audience to understand the technology better.
This slide provides a birds eye view on DevOps. The slide was used to discuss devOps in comparison with Waterfall and Agile methodologies. It explains the reason for adopting DevOps and the Challenges and potential risks. It also goes through some Tools and Frameworks for Continuos Integration and Automation. Trunk Based Development, Testing Levels and Test Infrastructure and some other points discussed here.
REACT.JS : Rethinking UI Development Using JavaScriptDeepu S Nath
Isn't React that clear? Don't you fully understand how/why you should use it on your apps and why it gained all this attention? Do you want to learn the basics and to understand why it's so powerful?
This coffee@DBG will explore how this library works and you will discover and understand its main concepts in details. At the end of this session you'll learn main concepts like Components, Virtual DOM, One-way data binding etc.
Components
JSX
Data for component
The component lifecycle
Component Methods
Component Breakdown
Life Cycle of an App - From Idea to Monetization Deepu S Nath
This is the slide created for MobConf Kochi, to explain Life Cycle of an App - From Idea to Monetization in a Start Up Perspective. This includes tools that could help them to handle things better during various phases including ideation, wireframing, designing, development, testing, Appstore optimisation, Marketing, Analytics, Seed Funding, Venture Funding, Crowd Funding etc..
Uncommon Python - What is special in PythonDeepu S Nath
1. What's special is in python compared to usual programming languages
2. Python Overview
3. Language Paradigms
4. Future of Python
5. How to start with Python
Apple Watch - Start Your Developer EngineDeepu S Nath
Explore Apple Watch development including the new capabilities introduced by Watch OS2. WatchKit for watchOS 2 introduced many new capabilities for creating responsive Watch experiences, Beyond a faster architecture. At the end of this session you’ll learn about all new updates on digital crown, accelerometer and heart rate data, as well as providing physical feedback via the Taptic Engine.
21. deepu@fayausa.com @deepusnath
Convergence of Biological, Physical & Digital World
Whether we like it or not,
Whether we want it or not,
Technologies will make these this happen and
You and me have to use it and
finally we love using it
as we use the smartphone.
That will become part of you
24. ADAPT TO THE CHANGE
deepu@fayausa.com @deepusnath
25. “survival of the fittest”
The fittest is the one who is aware and agile in the face of change.
‘Relevance’ is a moving target’
the challenges put forward by technology disruption cannot be tackled by mere syllabus
updation in the academia.
ere is no way around change; the only way is through
29. • Pinpoint the issue
• Collect information
• Examine and scrutinise
• Decide what's relevant
• Self-evaluate
• Draw conclusions
• Explain your conclusions
How to Improve Your Critical Thinking
Skills
deepu@fayausa.com @deepusnath
30. Do you think education system is
broken?
deepu@fayausa.com @deepusnath
33. deepu@fayausa.com @deepusnath
OVERCOME THE FEAR OF FAILURE
If you fail, just identify the reason and fix it on your next or pivot based on the revised need.
Have Internal locus of control
38. Design thinking is a process
for solving problems by
prioritising the consumer's
needs above all else.
It relies on observing, with
empathy, how people interact
with their environments, and
employs an iterative, hands-on
approach to creating innovative
deepu@fayausa.com @deepusnath
39. How to categorize innovation
Innovation can be either a new product, service or business model that uses completely new or existing technology in a new or
existing market. Most innovations belong to several categories and the categories also overlap.
Thus, the point of categorization is just to provide you with different ways to look at, and approach, innovation.
Technology Market
Business Model
Product or Service
Innovation can use either
existing or completely new
technology.
Although innovations are
often categorized based on
technology newness, it doesn’t
necessarily have to involve any
technology at all.
In addition to technology,
innovation can be categorized
based on the market it targets and
the impact it has on it.
Innovation can either
sustain the position in an existing
market, disrupt an existing market,
or create a completely new
market.
Another way to approach
innovation is look at the business
model it uses.
Innovation can either use a
new business model or an
existing business model in a new
market.
Probably the most
straightforward way to categorize
innovation is to use
product/service classification.
The main difference
between product and service
innovations is that products are
tangible, whereas services aren’t.
deepu@fayausa.com @deepusnath
40. Innovation Matrix
The Innovation Matrix can be used to categorize
innovation based on two dimensions – the impact it
has on the market, and the technology it uses.
These 4 types of innovations are commonly used,
and in the first section of this guide, we’ll help you
understand the characteristics and differences
between each one.
We’ve also included some examples of different
types of innovations to give you a concrete idea of
how each of them can work in practice.
Incremental
Disruptive
Gradual, continuous
improvements on existing
products and services.
Technology or new business
model that disrupts the existing
market
IMPACT
ON
THE
MARKET
TECHNOLOGY NEWNESS
LOW HIGH
Sustaining
A significant improvement on
a product that aims to sustain
the position in an existing
market.
Radical
Technological breakthrough
that transforms industries,
often creates a new market.
deepu@fayausa.com @deepusnath
41. Incremental Innovation
Most innovations are incremental, gradual and continuous improvements in the existing concepts, products or services in the
existing market.
Incremental innovations are slightly better than the previous version of the product or service and has only slight variations on
an existing product formulation or service delivery method.
Products can be made smaller, bigger, easier to use or more attractive without changing the core functionality of it whereas
services can be made more convenient, fast, and efficient for the user, for example.
Incremental innovation can attract higher paying customers because it fulfils
the customer needs identified from their behavior or feedback.
Characteristics:
• Does not create new markets but
happens in the existing one
• Often doesn’t leverage radically new
technology
• Low uncertainty
• Low impact on the market, however, can
have a significant impact on the
business (If your recurring expenses are
$1 billion and you can reduce expenses
by 1%, you’ll save $1 million. Making
$1m profit can take years and often
requires large investments)
TV today is a result of continuous incremental improvement.
deepu@fayausa.com @deepusnath
42. Sustaining Innovation
Sustaining innovation is similar to incremental innovation in a sense that the product is made slightly better with every iteration,
reducing defects. The new improved version of the product can be more expensive and have higher margins than the previous
one if it targets more demanding, high-end customers with better performance than what was previously available.
However, it might as well be cheaper if it leads to higher volumes and thus higher absolute profits.
iPhone 11 Pro Max
1st Generation iPhone
Once disruptive but currently fully sustaining and
profitable innovation is iPhone, where the recent
versions of the phone appeal to the same customer
segments and do not create new value networks.
New models of the phone sustain the existing
business model in the premium segment of the
market to meet the needs of a more demanding
customers who are willing to pay more for a newer,
slightly better version of the phone.
Characteristics:
• Higher profits > focus on profitable segments
• Sustains or improves the position in an existing market
• Improves and grows existing value networks
• Changes are more incremental in nature
• At risk of being disrupted
43. 0.
2.5
5.
7.5
10.
2002 2004 2006 2008 2010 2012 2014 2016
Blockbuster revenue Netflix revenue
Netflix vs. Blockbuster
Netflix is a classic example of a disruptive innovation that uses new technology and a new business model in
an existing market, eventually disrupting Blockbuster.
Billion $
2007: Netflix
launches
streaming
BANKRUP
T
$8 BILLION
2004: Blockbuster
launches online on-
demand, drops late
fees
2007: Blockbuster
launches Total Access
DVD-by-mail
44. Every industry is affected.
Mobility
Energy
Financial
services
Manufacturing
Professional
services
Technology
Travel
Retail
Media
Logistics
Real estate
Health care
Consumer
goods
Telecom
No one knows when the change is going to happen exactly. Here’s our best guess:
deepu@fayausa.com @deepusnath
45. Examples of product innovation
A product innovation can be a completely new product that has never been seen before, an improved version of an existing product,
or a new feature to an existing product.
COMPLETELY NEW IMPROVED VERSION NEW FEATURE
Dynamic LED turning indicators
Wireless earpods
Fidget spinner
deepu@fayausa.com @deepusnath
46. Service innovation –
Uber is an example of a service company that has created further growth outside its core business.
With UberEATS, it has used its strengths and unique capabilities to enter into adjacent markets – restaurant delivery and grocery
home delivery businesses.
The fact that they’re already in peoples’ phones and that they’re already organizing transportation has helped them to extend their
line of offerings and provide their customers with new value.
Uber’s unique capabilities enable rapid market entry:
Brand recognition
Uber’s strong and globally recognized
brand has enabled them to enter adjacent
markets fast.
Technology infrastructure
Uber has built a multi-sided technology
platform that can be used to exchange value
with customers, organizations and other
entities in adjacent markets.
Network of couriers
Uber has one of the widest drivers’
networks (around 3 million drivers) across the
globe that they can use to deliver adjacent
services..
deepu@fayausa.com @deepusnath
47. Process innovation
Process innovation generally refers to the implementation of a new or significantly improved production or delivery
method.
Robotic process automation (RPA), for example, is the use of software with artificial intelligence (AI) and machine learning
capabilities can be used to handle high-volume, repeatable tasks that previously required humans to perform.
PRODUCTION
PROCESS
INPUTS
• Labor
• Technology
• Machinery
• Materials
• Changes in culture and
structures
OUTPUTS
Reduced:
• Wastage
• Processing time
• Production costs
Improved:
• Quality
• Process efficiency
• Productivity
• Customer & employee
satisfaction
deepu@fayausa.com @deepusnath
48. Technological innovation
Technology as a source of innovation can be identified as a critical success factor for increased market competitiveness.
Technological innovation involves new or improved technology, such as new type of machinery or alteration of some form of
technology into a product, processes or service delivery methods.
Technological innovations can be incremental, disruptive, radical or sustaining.
INCREMENTAL DISRUPTIVE RADICAL SUSTAINING
iPhone
11
1st generation
iPhone
Each new car model is just
an improved version of the previous
one. Serves the needs of a typical
customer in the existing market.
Initially disrupted the existing
market with its advanced
technology, impressive user
experience and capability for new
use cases.
Currently making gradual
improvements to the products to
sustain its position in the market.
However, camera technology
consists of several technology
innovations.
Provides radical technology
solutions that are transforming the
automobile industry.
Network of self-
driving cars
deepu@fayausa.com @deepusnath
49. Business model innovation
Business model innovation is a fundamental change in how a company delivers value to its customers or captures it from
the market. In practice, it often happens through the development of new pricing mechanisms, revenue streams or distribution
channels but isn’t limited to them.
Signs that indicate that your business is at risk of being disrupted:
• Saturated market
• Outdated technology
• Undesirable changes in industry conditions
• Unwillingness or inability to keep up with global trends
• Low customer satisfaction
Purchasing music, for example, has transformed twice in the past couple of decades. iTunes is an interesting example
of disaggregation business model – a strategy that breaks down or separates something into constituent parts or elements. Before
iTunes started to sell single tracks, you either had to buy the entire album to hear your favorite song or sit by the radio at the right time
to be able to record it.
Later, Spotify took the digital music business to a completely different direction with its freemium streaming model by cutting out the
middleman and dealing with customers directly online to which Apple now has had to respond with its own Apple Music service.
vs.
deepu@fayausa.com @deepusnath
50. Marketing innovation
An innovation is typically considered to be a marketing innovation if it brings significant changes to the “traditional”
marketing mix (4Ps: Price, Product, Promotion and Place) of the industry in question.
For an innovation to be successful, people need to be able to find it and then benefit from it. The main purpose of a marketing
innovation is to create entirely new markets or increase market share in existing ones.
The ability to connect with your customers is key and there is always room to improve relationships and customer engagement.
Because of the constantly evolving technology and customer preferences, new marketing innovations are needed to promote
both new and existing products and services. Coming up with innovative marketing practices enables you to enhance those
customer relationships in ways they might not even expect.
L’Oréal cosmetics company has developed its Makeup Genius App to reach a
wider customer group and to elevate their engagement with the brand. Using
such innovative technologies in their marketing also has the added benefit of
allowing them to enhance the online shopping experience by using data to
suggest products that match the personal preferences of the customer.
Although technology plays an important role in future marketing innovations, it
doesn’t necessarily always have to leverage new technology.
L’Oréal – technology at the core of marketing innovation
deepu@fayausa.com @deepusnath
51. Architectural innovation
Architectural innovation is described as the reconfiguration of existing
product technologies and was introduced by Rebecca Henderson and Kim
Clark in 1990.
The main point in architectural innovation is that while the core components
of the product remain the same, the relationship between these components
changes. This type of innovation entails the overall design, system or the
way components interact.
A classic example of architectural innovation is Sony Walkman. All the main
components already existed but were before just used in other products.
deepu@fayausa.com @deepusnath
52. Modular innovation
Modular innovation (or component innovation), is the exact
opposite of architectural innovation.
In modular innovations, one or more components of a product
is changed while the overall design stays the same.
An example of a modular innovation is a clockwork radio that is
powered by an internal generator and provides electricity for long
periods of time.
It uses the architecture of an established radio but has a different
impact because it can be used in areas with power shortages.
deepu@fayausa.com @deepusnath
53. Social innovation
Social innovations are new practices or technological inventions that aim to meet social needs in a better way than existing
solutions. These types of innovative solutions can be provided or funded either by public or commercial entities.
Although it isn’t always the case, the result of innovation should be improvement.
From the society’s perspective, some examples of the fundamental outcomes of social innovations are:
• Economic growth
• Increased well-being
• Increased communication
• Educational accessibility
• Environmental sustainability
Emerging social issues require new innovative solutions
Sustainability and environmental issues, such as climate change, are challenges that require a lot of work and innovative
solutions now and in the future.
Often, politics or other methods aren’t enough to make a change – at least not quick enough. Policy changes take time to take
effect, which is why the long-term survival of our society and nature depends on new, responsible innovative technologies.
Thus, new greener technology solutions, such as eco vehicles and clean water solutions will definitely offer many advantages
for the future.
deepu@fayausa.com @deepusnath
54. Source: ARK Investment Management LLC, 2018; Helpman, E. (2010). General Purpose Technologies and Economic Growth. Cambridge, MA: MIT Press; Brynjolfsson, E., & McAfee, A. (2018). The second machine
age: Work, progress, and prosperity in a time of brilliant technologies. Vancouver, B.C.: Langara College; Kurzweil, R. (2016). The singularity is near: When humans transcend biology. London: Duckworth.
Although radical innovations are rare, there have been more and more of them in the recent past.
Now, there’s a new, even bigger wave of radical innovations ahead:
The Future of Innovation
deepu@fayausa.com @deepusnath
55. Incremental Disruptive Sustaining Radical Product Service
Product
Service
Process
Technological
Business model
Marketing
Architectural
Social
58. Irrespective of your background,
as long as you learn and build right skills..
Todays world will accept you,
and there is always a pathway you will excel
deepu@fayausa.com @deepusnath
59. 𝝁Learn
WILL HELP YOU TO CONNECT TO YOUR
AFFINITY SPACE
deepu@fayausa.com @deepusnath
Getting to the advanced level is an iterative process!
Where are you currently?
What are your current challenges?
Storyline from ARK Invest (learning to fly channel):
We are currently living in a wave of innovation where the speed and complexity of change is exponential.
For instance the last major wave where multiple innovations built on top of each other was when the Telephone, Automobile and Electricity were invented in the late 1800
Now there are at least five such innovations happening Blockchain, AI, energy storage and two more are growing
AI alone is threefold the magnitude in impact than the ones before (internet + computers)
For at least the next 50 years, the markets are going to be dominated by companies who succeed in the next wave of innovation
Storyline from ARK Invest (learning to fly channel):
We are currently living in a wave of innovation where the speed and complexity of change is exponential.
For instance the last major wave where multiple innovations built on top of each other was when the Telephone, Automobile and Electricity were invented in the late 1800
Now there are at least five such innovations happening Blockchain, AI, energy storage and two more are growing
AI alone is threefold the magnitude in impact than the ones before (internet + computers)
For at least the next 50 years, the markets are going to be dominated by companies who succeed in the next wave of innovation
Storyline from ARK Invest (learning to fly channel):
We are currently living in a wave of innovation where the speed and complexity of change is exponential.
For instance the last major wave where multiple innovations built on top of each other was when the Telephone, Automobile and Electricity were invented in the late 1800
Now there are at least five such innovations happening Blockchain, AI, energy storage and two more are growing
AI alone is threefold the magnitude in impact than the ones before (internet + computers)
For at least the next 50 years, the markets are going to be dominated by companies who succeed in the next wave of innovation
In the last 15 years: just some industries like media, retail etc.
In the future, virtually every industry
Storyline from ARK Invest (learning to fly channel):
We are currently living in a wave of innovation where the speed and complexity of change is exponential.
For instance the last major wave where multiple innovations built on top of each other was when the Telephone, Automobile and Electricity were invented in the late 1800
Now there are at least five such innovations happening Blockchain, AI, energy storage and two more are growing
AI alone is threefold the magnitude in impact than the ones before (internet + computers)
For at least the next 50 years, the markets are going to be dominated by companies who succeed in the next wave of innovation