Life Cycle of an App - From Idea to Monetization

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The document outlines the lifecycle of developing an app, from initial ideation to monetization. It discusses determining the problem to solve, researching competitors, creating wireframes, choosing a platform, coding an MVP, launching, marketing, and monetizing the app. Funding options like seed funding and crowdfunding are also covered. The lifecycle emphasizes getting the idea implemented instead of waiting for others to build it.

LIFECYCLE OF AN APP
From Idea to Monetization!
deepu@digitalbrandgroup.com @deepusnath

Start Up Perspective
deepu@digitalbrandgroup.com @deepusnath

• Single tap, 0 character communication tool.
• Hit Record of 1 Million Downloads in 4 days
• Became No 1 App in Appstore USA in Oct 2014
• Raised $1.2Million Funding
deepu@digitalbrandgroup.com @deepusnath

NOTHING IS STRONGER THAN
AN IDEA WHOSE TIME HAS COME
“
- VICTOR HUGO -

deepu@digitalbrandgroup.com @deepusnath
Ideation
• What is the problem to solve?
• How do I start?
• Will I use it?

deepu@digitalbrandgroup.com @deepusnath
Talk with People in Industry

Research Similar Apps
deepu@digitalbrandgroup.com @deepusnath
• Download and play with it..
• Review the top charts
• Make sure your idea is aligned with what is successful..

• In Solution or Implementation
UNIQUENESS
deepu@digitalbrandgroup.com @deepusnath

Get your idea out of your head
deepu@digitalbrandgroup.com @deepusnath

Determining what you should build...
What I almost always try to recommend

• Distinguish "must have" and "nice to have.”
• Address just one market segment to start.
• Recognize served and an untapped audience.
Identifying an MVP
deepu@digitalbrandgroup.com @deepusnath

deepu@digitalbrandgroup.com @deepusnath
There are 3 Components to a planning stage
Building your Idea's blueprint
+ Sales Model + Pricing Model

Create Wireframes
deepu@digitalbrandgroup.com @deepusnath

Pen and Paper
https://ninjamock.com/
www.invisionapp.com
www.marvelapp.com
deepu@digitalbrandgroup.com @deepusnath
Wireframing Tools

deepu@digitalbrandgroup.com @deepusnath
Click Through Demo to play with App

Choose Your Platform
deepu@digitalbrandgroup.com @deepusnath
Native or Hybrid

deepu@digitalbrandgroup.com @deepusnath
Coding

Not a developer? Don’t worry!!
deepu@digitalbrandgroup.com @deepusnath

deepu@digitalbrandgroup.com @deepusnath
Launch
Your Idea: Ignition, Launch!

deepu@digitalbrandgroup.com @deepusnath
New App discovery methods

www.longtailpro.com www.sensortower.com
IDENTIFY RIGHT KEYWORDS
Look for words High in Traﬃc, Low in competition
deepu@digitalbrandgroup.com @deepusnath

SCREENSHOTS
deepu@digitalbrandgroup.com @deepusnath

deepu@digitalbrandgroup.com @deepusnath
Marketing

deepu@digitalbrandgroup.com @deepusnath
• Pay Per Download
• Freemium
• InApp Advertising
• InApp Purchasing
• Subscription
• Service
APP MONETISATION

deepu@digitalbrandgroup.com @deepusnath
1. Betterment of existing features
2. Bringing in new features

• Technology Constraints
• Money Constraints
deepu@digitalbrandgroup.com @deepusnath

www.catapooolt.comwww.start51.com
www.seedfund.in www.yournest.in
www.indianangelnetwork.com
www.letsventure.com
www.termsheet.io www.ahventures.in
deepu@digitalbrandgroup.com @deepusnath
Seed Funding, Crowdfunding resources in India
www.angel.co

deepu@digitalbrandgroup.com @deepusnath
Identify Right Investor

deepu@digitalbrandgroup.com @deepusnath
BREAK THE RULES WHENEVER NECESSARY

deepu@digitalbrandgroup.com @deepusnath
TONE IS IN YOUR FINGERS

deepu@digitalbrandgroup.com @deepusnath
REMEMBER
AN IDEA IS WORTH NOTHING UNTIL IT IS
IMPLEMENTED!

Don't sit around and wait for someone else to build what you want to see.
Also don't think that it requires a huge team to make that diﬀerence..
deepu@digitalbrandgroup.com @deepusnath
JUST DO IT

www.slideshare.net/deepusnath
deepu@digitalbrandgroup.com @deepusnath
Thank You
DEEPU S NATH
www.digitalbrandgroup.com

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