The document outlines a 2-day workshop on design thinking facilitated by Vinay Dabholkar, focusing on objectives such as customer insighting, challenge framing, idea generation, and prototyping. The workshop includes various activities such as field research, data synthesis, and team presentations, aimed at enabling participants to apply design thinking in their organizations. For registration and more information, participants can contact the facilitator through provided email and phone details.

1. Design Thinking
A 2-day workshop
Facilitator: Vinay Dabholkar, Ph.D.
Catalign Innovation Consulting
For more information / registration contact:
vinay@catalign.com, +91 99457-57913
www.catalign.in 1

2. Workshop learning objectives
• What & Why of Design Thinking
• Customer insighting: Tools
• Framing of a challenge: Tools
• Idea generation & selection: Tools
• Prototyping: tools
• How to enable DT in your organization?
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3. Outline
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Time Focus
9:30-11:00 Introduction to design thinking
Field research tools
11:15-01:00 Field research
Preparation
Field visit: interviews &
observations
02:00-03:30 Field data synthesis
Empathy map & journey mapping
Bright spots, challenge areas
Framing of the challenge
3:45-5:30 Idea generation & selection
Brainstorming
Cost-impact matrix
Reflection on how to apply DT in
day-to-day scenario
Day-1
Time Focus
9:30-11:00 Prototyping
Build prototypes:
Story-boarding,
Wireframes, Model making etc.
11:15-01:00 Field testing
Field visit to gather inputs
01:30-03:15 Team presentations
Preparation
Refinement to challenge-solution
Possible next steps
03:30-5:30 Enabling DT in organization
ABCD Approach
One step at a time
Individual reflection
Day-2

4. Highlights: Field visit experience
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An interview at a BESCOM
bill payment counter
Chat with taxi drivers A study of fast food chain
payment counter
Car garage visit Post office: field validation

5. Highlights: Learning Tools
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Tools: Experience
journey mapping
Prototyping
& Testing
Before & After
Storyboard

6. www.catalign.in 6
Facilitator: Vinay Dabholkar
10+ years of consulting experience
20 years of industry experience
100+ innovation workshops
Visiting faculty: IIMB (2010-18), IITB (2016-18)
B.Tech. IIT Bombay & Ph.D. SUNY Buffalo
in Computer Science
300+ blogs on innovation since 2007
Co-author 8 steps to innovation

7. www.catalign.in 7
Clients

8. Related blogs by the facilitator
• 3 E’s of Design Thinking: Experience, Empathy &
Experimentation
• 3 principles of immersive research
• Learnings from teaching of “Design Thinking” course
at IIM Bangalore
• Rapid prototyping: 1-hr, 1-day, 1-week prototypes
• Highlights of “Design Thinking”: A 2-day workshop
held on Nov 7-8, 2012 at Bangalore
• Empathy as accessing 3 kinds of ignorance
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9. Thank You
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For more information / registration contact:
vinay@catalign.com, +91 99457-57913
http://www.catalign.in/p/design-thinking.html