This document discusses parameters for designing car seats, including fit, feel, and support parameters. Fit parameters include cushion width, length, and backrest width and height. Feel parameters involve pressure, shear stress, temperature and humidity. Support parameters focus on lumbar support and body segment angles during seating. A case study evaluated three different car seat designs - one with steep wings for sports cars, one less contoured for luxury cars, and a new BMW design based on human body contour. The study objectively measured seat dimensions and subjectively assessed participant emotions toward the seats using an Emocard method. Results found the BMW design elicited the most positive emotions overall.