The document outlines various Web 2.0 tools that facilitate communication and collaboration, such as social networking platforms, blogging, and multimedia sharing sites. It emphasizes the concept of 'wisdom of crowds' and the network effect, highlighting how these platforms enable users to connect, share, and leverage collective knowledge. Specific tools mentioned include MySpace, Facebook, Flickr, Odeo, YouTube, del.icio.us, Twitter, Google Docs, Google Calendar, and Yahoo Answers, each serving different purposes in enhancing user engagement and content sharing.

1. Communications 2.0 David Erickson – [email_address] Ann Treacy – [email_address]

2. Communications 2.0 Tools Web 2.0, Centers Of Gravity & The Wisdom Of Crowds MySpace & Facebook Flickr Odeo YouTube del.icio.us Bloglines Technorati Twitter Google Docs & Google Calendar Upcoming.org Yahoo! Answers

3. Web 2.0 What Do Web 2.0 Sites Have In Common? Social Networking: Users Can Communicate With One Another Tagging Sharing Communities of interest Engagement The Answer Culture rather than the Argument Culture

4. Centers Of Gravity Online hangouts with a critical mass of people Self-selected, targeted audiences The Network Effect

5. Wisdom Of Crowds A Critical Mass of people can often find the best solution Tagging Research Answers In Online Forums, A Critical Mass of people tend to be self-correcting Blogs Wikipedia

6. MySpace: http://www.myspace.com Facebook: http://www.facebook.com Social Networking Find people by interests & cultural references Blogging Create communities Broadcast messaging Video sharing

7. Flickr - http://www.flickr.com/ Save, store and share photos Manipulate photos easily Upload from email, web, camera phone Creates an RSS Feed People can get updates via reader People can add your Flickr feed to their site! Visitors can comment on your pics

8. Flickr Examples

9. A Picture is worth 10000 Words

10. Odeo www.odeo.com Odeo Studio allows you to record a podcast (studio.odeo.com) Odeo stores the podcast Very easy to record & save! Their web site is not as easy to navigate You just need a microphone PC Microphone $9.99 at Target (good for desktops & laptops)

11. Odeo Examples Podcast portions of your newsletter Provide training or instruction Give your constituents a voice Record conferences (1 hour limit with Odeo) Show your personality or expertise Give guided tours via iPods

12. Mini-Topic - Gcast Podcast by phone Call toll free number Enter username & ID Talk Hang up Get code www.gcast.com

13. YouTube: http://youtube.com Upload, Tag & Share Videos Copy & Paste Video Code Create Favorites, Playlists & Groups Usage Measurement & Popularity Indexes RSS Feeds – Pre-set, User & Tags Video Blog Comment On & Respond With Videos

14. del.icio.us – http://delicious.com Social Bookmarking & Tagging Your Network & Fans Find People By Like Links Link History: http://del.icio.us/url/ Link Popularity RSS, Badges & Link Blogging Links For You

15. Bloglines: http://bloglines.com Online Feed Reader - Mobile Blog/Feed Search Engine – Expose Your Feeds Blogosphere Monitor Tool – Subscribe to Searches, Save Clippings Sharing & Blog Publishing Tools Public Bloglines

16. Technorati – http://technorati.com Blog Search Engine/Popularity Index – Expose Your Feeds Claiming/Tagging Your Blog/Posts Monitor The Blogosphere – By Keyword Or Most Popular Research Individual Blogs

17. Twitter www.twitter.com Tiny space for text (140 characters) A mini-journal or workspace Access via web, IM, phone Real time communication

18. Examples Good User Other

19. Uses for Twitter Remote project work, brainstorming Organizing/Mobilizing Communicating time sensitive information Keeping in touch from afar Quick check ups Feeling like you’re not alone An outlet for your chatty workmate, client, significant other www.twittervision.com

20. Google Docs – http://docs.google.com Create & Collaborate On Online Documents & Spreadsheets Version Control Share/Make Public – Email surveys Various File Formats Document RSS Feeds Publish To Blogs

21. Google Calendar – http://calendar.google.com Calendar Sharing/Invites Gmail Integration Public Calendars Searchable Through Google SMS Reminders/Notifications RSS Enabled Calendar Badges Save Individual Events/Whole Calendar Calendar Invites Can Invite Others

22. Upcoming.org Post events Shared, online calendar Badges Make comments on events Note whether you’re attending Set up groups Learn about more events through tags

23. Yahoo Answers – answers.yahoo.com Ask questions Answer questions Research previous correspondence Track topics Earn points

24. Famous Participants

25. Yahoo Answer Uses Get advice (from strangers) Start communities Promote an idea Get “reference” answers Build expertise Do something nice while grounded