From Data analysis to Design. Presentation done at esri user confrence

1. Esri UC2013 .
2013 Esri International User Conference
July 8–12, 2013 |San Diego, California
Design of Pedestrian WayfindingSignage systems
AlirezaKarduni
University of Illinois at Chicago

2. Esri UC2013 .
The Question is :
•How do pedestrians navigate through urban spaces?
•How do we get lost ?
Design of Pedestrian Wayfinding Signage systems

3. Esri UC2013 .
What information do you get from this view?
Design of Pedestrian Wayfinding Signage systems

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What information do I get from this view?
Design of Pedestrian Wayfinding Signage systems

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Information fields
•Useful information in the urban space that helps the pedestrian “find their way”
•The better and the clearer the information, it will be easier to naviagate.
Design of Pedestrian Wayfinding Signage systems

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What is Wayfinding?
•It is important to know how pedestrians find their way to be able to help them do it.
Design of Pedestrian Wayfinding Signage systems

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What is Wayfinding?
The process of wayfinding
•We try to find answers to a number of questions while finding our ways.
•From :
•The environment,
•people that know the area better,
•signage,
•landmarks, …
Design of Pedestrian Wayfinding Signage systems

8. Esri UC2013 .
What is Wayfinding?
Questions that a pedestrian asks
Design of Pedestrian Wayfinding Signage systems

9. Esri UC2013 .
What is Wayfinding?
Questions that a pedestrian asks
Design of Pedestrian Wayfinding Signage systems

10. Esri UC2013 .
What is Wayfinding?
Questions that a pedestrian asks
Design of Pedestrian Wayfinding Signage systems

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What is Wayfinding?
Conecpt
Design of Pedestrian Wayfinding Signage systems

12. Esri UC2013 .
What is Wayfinding?
Questions that a pedestrian asks
Design of Pedestrian Wayfinding Signage systems

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What is Wayfinding?
Questions that a pedestrian asks
Design of Pedestrian Wayfinding Signage systems
Wayfindingsteps
Whatcan the proposed system do?
Decision making
Show majordestinations in the area
Show major activities in the area
Wayfinding
Show approximate time to get to the destination
Show thebest route to the destination
Show availablemodes of travel
Findingthe destination
Show the Naming ofmajor urban spaces
Showthe Important landmarks

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What is a WayfindingSignage system?
The process of wayfinding
•A system that tries to give answers to these questions.
Design of Pedestrian Wayfinding Signage systems

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What is a WayfindingSignage System?
The Elements of a WayfindingSystem
Design of Pedestrian Wayfinding Signage systems

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Design of Wayfindingsignage systems!
Design of Pedestrian Wayfinding Signage systems
•Most signage designs pay attention to the aesthetic aspects of their signs
•The information system is mostly neglected

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Design of Wayfindingsignage systems!
Design of Pedestrian Wayfinding Signage systems
•A successful designer pays attention to all elements of the design!

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The project:
Design of Pedestrian Wayfinding Signage systems
•Wayfindingsystem for a part of region 6 , Tehran!

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Region 6, Tehran
Design of Pedestrian Wayfinding Signage systems

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Region 6, Tehran
Design of Pedestrian Wayfinding Signage systems
•Daily, around 1.5 million people go to this part of Tehran.
•University of Tehran,
•Ministry of Education,
•concentration of Bookstores,
•City Theater,
•and much more.

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Current Signage in this region

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The project
•Wayfindingplan for region 6, Tehran
Design of Pedestrian Wayfinding Signage systems

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Wayfindingsystem for region 6, Tehran
Information system
Design of Pedestrian Wayfinding Signage systems
•The content that is going to be in the signs.
•Based on this table
•I wanted my designs to adressthese steps as holistically as possible
Wayfindingsteps
Whatcan the proposed system do?
Decision making
Show majordestinations in the area
Show major activities in the area
Wayfinding
Show approximate time to get to the destination
Show thebest rout to the destination
Show availablemodes of travel
Findingthe destination
Show the Namingmajor of urban spaces
Showthe Important landmarks

24. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfindingsystem for region 6, Tehran
Land use

25. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfindingsystem for region 6, Tehran
Major Destinations

26. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfindingsystem for region 6, Tehran
Naming places and spaces

27. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfindingsystem for region 6, Tehran
Sign Locations!
•But we have limited spaces on our signs,
•How can we know what to put on the signs?
•It all depends on where the sign is located.

28. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfindingsystem for region 6, Tehran
Sign Locations!
•Pedestrian Flow
•Decision making Points
•And optimum sign locations

29. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfindingsystem for region 6, Tehran
Space Syntax
•Visibility
•Axial lines
•Integration

30. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfindingsystem for region 6, Tehran
Space Syntax

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Wayfindingsystem for region 6, Tehran
Decision making points!

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Wayfindingsystem for region 6, Tehran
Street width
Design of Pedestrian Wayfinding Signage systems

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Wayfindingsystem for region 6, Tehran
Approximate sidewalk width
Design of Pedestrian Wayfinding Signage systems

34. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfindingsystem for region 6, Tehran
Sign Location

35. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfindingsystem for region 6, Tehran
Sign Orientation

36. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, Tehran
Hierarchy of Destinations!

37. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfindingsystem for region 6, Tehran
Graphical factors
•Font size : determines from how far the information can be seen
•Color : determines within what light situations and color backgrounds the information can be seen
•Layout : Determines how cool and legible your sign can be

38. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Graphical System
Colors , Icons, Text

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Graphical System
The map that goes on the signs : Base Map

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Incorporation into signage
•by knowing the location of each sign we can see What information will go to each sign , and we would know the direction to those destinations
Design of Pedestrian Wayfinding Signage systems

41. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Graphical System
The map that goes on the signs : Overview Map

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Graphical System
The map that goes on the signs : Detail Map

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Graphical System
Heading towards the sign
This is a pedestrian signage !

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Graphical System
This shows you where you are headed!
Or where you are!
Getting closer

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Graphical System
Closer !
Directions to major destinations
These are categorized by direction

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Graphical System
Almost there!
A map that gives you an overview of the
Sign and how much you can travel in
minutes

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Graphical System
By the sign
A detailed map of your immediate
Surroundings and a 5 minute radius
Walking distance
An index of the street and their location
In the sign

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The sign!

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The sign!

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Hardware System
•You can also design the actual sign, which I didn’t have the time to do
•But theoretically , the location of the sign, the width of the sidewalk, and some other factors would determine the size of your sign
•The climate , the background colors would determine the material and techniques that you want to use to design your signs

51. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Hardware System
•Land use hierarchy and naming gives you a destination categorization in GIS
•Pedestrian flow analysis and decision making points optimizes the sign location
•using these two processes you can use design and visibility rules to layout your sign and make it more useful to the pedestrian

52. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
A great book for Graphical and hardware
Design of signage
•Signage and WayfindingDesign: A Complete Guide to Creating Environmental Graphic Design SystemsbyChris Calori

53. Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
A great wayfindingproject
•Check out Legible London
•It is an implemented signage plan which taught me a lot !

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Space syntax
•Spacesyntax was pioneered in the 1970s byProf Bill Hillier, Prof Julienne Hanson and colleagues atThe Bartlett, University College London
•Bin Jiang has made an extension for ArcGIS that has space syntax functions, It is free to use for educational use! It’s called AxWoman
•Space is the Machine

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Thank
You for listening
Design of Pedestrian Wayfinding Signage systems

56. Esri UC2013 .
AlirezaKarduni
This presentation was part of presenter’s project of Urban Planning and Design at
University of Mazandaran, Iran
Under Supervision of :
M. Haghjou
Design of Pedestrian wayfindingsignage systems