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The pleasure of walking - IASDR 2013

Our paper presented by Tais Lagranha on 2013 International Association of Societies of Design Research (IASDR) in Tokyo.

Artigo apresentado pela Tais Lagranha no IASDR 2013 em Tóquio, o congresso internacional mais importante de pesquisa em Design. O artigo em português se chama "O prazer de andar a pé: a experiência do usuário no espaço urbano".

The pleasure of walking - IASDR 2013

  1. 1. The pleasure of walking: User experience in the urban space Taís Lagranha Machado | Carla Link Federizzi Unisinos | Brazil
  2. 2. (a) Introduction (c) Theory framework (d) Methodology (e) Results (f ) Final considerations agenda
  3. 3. The socioeconomic vitality of big cities also embraces daily basis concerns (Jacobs, 2000). It interferes in the neigboorhood’s quality of life, the street’s vitality, safety and usage of squares and parks (Jacobs, 2000).
  4. 4. citizens daily experiences with the urban space (a) Introduction
  5. 5. 1 Easy to purchase vehicles 2 Lack of safety 3 Areas that were before reserved for pedestrians are now being destined to automobiles. Porto Alegre (Brazil) (a) Introduction
  6. 6. A few people still commute on foot.
  7. 7. (a) Introduction what instigates curiosity for walking? what generates pleasure in such activity? Such practice, that remains active in a few areas of the city, triggers some questions: Porto Alegre (Brazil)
  8. 8. Objective 1 To understand what are the components related to the pleasure of walking experience in Porto Alegre’s urban space. 2 We intend to provide territorial design inputs for potentializing the pleasure of walking in the urban space. (a) Introduction
  9. 9. (c) Appraisal Theory Emotion as the result of an evaluation done by the user regarding a product or event when regarding their well-being. Desmet,P; Hekkert, P. (2007). Componential Model 1 Motive consistence 2 Pleasantness 3 Standard conformance 4 Expectation confirmation 5 Certainty 6 Agency 7 Coping Potential Desmet,P; Hekkert, P. (2007).
  10. 10. (d) Methodology Details: • An exploratory research; • A Qualitative study - understand the phenomena in a subjective way; • In-depth interviews guided by a script based on appraisal components. Context: • 03 mixed-use neighborhoods • The interviewed subjects should also have the habit and the liking for walking; • The number of interviewees were based on saturation criterion (after six interviews); • The interviewed subjects had different profiles; • The gathered data was handled through content analysis.
  11. 11. (e) Results We were able to identify four elements that influenced the experience of walking, addressed in this context as concerns. Discovery Practicality Belonging Aesthetic pleasure
  12. 12. (e) Results Discovery • Connected to the possibility of association with the surroundings and paying attention to details. • It is a way of exploring and getting to know the area, neighborhood or city. •The pleasure of walking is directly connected to the wish of merging with the urban space. “I think it’s interesting to see the city, to feel what other people are feeling (…) when I drive, it’s from one garage to another.” pleasantness motive consistence agency standard conformance Associated with 4 components:
  13. 13. (e) Results Practicality • Connected to the wish of running errands without having to worry about traffic, parking, roads, etc. • It can be associated to external issues, such as convenience. • And to internal matters, since there is a positive evolutional feeling of being sustainable when choosing not to drive. “I think it’s more practical, you don’t depend on anything, you don’t need a parking spot, you don’t have to worry about safely locking and unlocking the car. [I commute on foot] mostly because then I feel things differently.” motive consistence agency standard conformance Associated with 3 components:
  14. 14. (e) Results Aesthetic pleasure • Related to the architecture and characteristics of the space: the types of street (paved or asphalted), how wide the sidewalk is, lighting, neatness, front view of the houses and the height of buildings. • Is also connected to positive sensations of the interferences of the wind, the sun, the smells and sounds. • Linked to well-being and pleasantness of the space. “Because I’m moving, I spend the day feeling better, there’s wind blowing in my face, I get some sun, I see people. It’s nicer, it helps me.” pleasantness standard conformance motive consistence Associated with 3 components:
  15. 15. (e) Results Belonging • The experience of walking is connected to the wish of belonging to a community, of being seen and recognized as a member of the area. • As people decide to start walking, they are choosing to have a relationship with the other residents. • Related to value what is local (products and services) and socialize with the neigborhors. “There is also the matter of relationships, because I usually know the people I encounter on the route I take. When I go for a walk with my son Samuel, he also stops to talk to people, some people at the stores.” motive consistence standard conformance expectation confirmation Associated with 3 components:
  16. 16. (e) Results Discovery Practicability Aesthetic pleasure Belonging 1 Motive consistence 2 Pleasantness 3 Standard conformance 4 Expectation confirmation 5 Certainty 6 Agency 7 Coping Potential Concerns Components
  17. 17. (e) Results that there are not enough bakeries in the neighborhood where they could go on foot. Other interesting findings from our interviewed subjects: they wish_ For more bakeries To qualify their experience To take care of the space, whether it is public or private, and rase awareness about how small solutions brought up by the users themselves would be helpful.
  18. 18. (f) Final considerations 1 The results of the research showed the four mains individual motivations that stimulate pleasurable emotions while walking. 2 The identification of the components in such evaluations is a way to make them tangible for their application in design-driven projects. 3 Looking at the city and understanding such common daily practices is a way of promoting more humane and qualified urban surroundings. 4 This understanding creates new perspectives for developing projects towards territories, it allows interventions in the physical space and can benefit spheres other than territorial.
  19. 19. (f) Final considerations 1 The results of the research showed the four mains individual motivations that stimulate pleasurable emotions while walking. 2 The identification of the components in such evaluations is a way to make them tangible for their application in design-driven projects. 3 Looking at the city and understanding such common daily practices is a way of promoting more humane and qualified urban surroundings. 4 This understanding creates new perspectives for developing projects towards territories, it allows interventions in the physical space and can benefit spheres other than territorial.
  20. 20. (f) Final considerations • Developing maps or apps; • Initiatives such as neighborhood walking tours, festivals held on the streets and in parks; • Online platforms to reunite neighborhoods; • Urban gardens with new forms of social interactions between neighbors that can stimulate the use of local spaces on foot; • Companies and brands can also use those emotions as a base for marketing strategies to connect with a certain community or neighborhood.
  21. 21. (f) Final considerations For further investigation, 1 We suggest quantitative data collection in order to understand how relevant each of the concerns is. 2 Expand this research to other contexts as to verify if the concerns and the components duplicate.
  22. 22. Thank you! Taís Lagranha Machado (tais@uarquitetura.com) Carla Link Federizzi (carlalink@gmail.com.) Unisinos | Brazil

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