Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

WE05 Eye Tracking the User Experience

This presentation was made at Web Essentials 05. It provides a general overview of user testing and then follows on to show how Eye Tracking can be used in conjunction with traditional Usability techniques, providing more detailed results. A number of case studies are included to support the discussion.

  • Login to see the comments

WE05 Eye Tracking the User Experience

  1. 1. Lisa Herrod Web Essentials 05
  2. 2. Lisa Herrod Web Essentials 05
  3. 3. This presentation <ul><li>EyeTracking in Usability Testing </li></ul><ul><li>User Based Evaluations </li></ul><ul><li>EyeTracking Examples </li></ul><ul><li>Case Studies </li></ul>
  5. 5. What makes a site usable? <ul><li>Current standards and best practice </li></ul><ul><li>Consistent design </li></ul><ul><li>Accessibility </li></ul><ul><li>Relevant to user needs </li></ul><ul><li>Focused </li></ul>
  6. 6. Designing with User Focus <ul><li>Improves </li></ul><ul><li>Usability </li></ul><ul><li>Accessibility </li></ul><ul><li>Ease and efficiency of task completion </li></ul><ul><li>Users’ satisfaction and confidence on site </li></ul>
  7. 7. Two ways to design <ul><li>1. Designing with usability principals </li></ul><ul><li>2. Evaluating your designs for usability </li></ul>
  8. 8. Two ways to design <ul><li>1. Designing with Usability </li></ul><ul><li>Usability experts and users involved in the design process </li></ul>
  9. 9. Two ways to design <ul><li>2. Usability Evaluation </li></ul><ul><li>Usability experts and users evaluate product at key stages </li></ul>
  10. 10. Two Case Studies <ul><li>Blue Scope Steel </li></ul><ul><li>Australian Wool Innovation </li></ul>
  11. 11. Methods of Testing <ul><li>Surveys and questionnaires </li></ul><ul><li>Focus Group </li></ul><ul><li>Expert Review </li></ul><ul><li>Compliance Review </li></ul><ul><li>EyeTracking Study </li></ul><ul><li>User Based Evaluation </li></ul>
  12. 12. User Based Evaluation <ul><li>6-8 users per primary demographic </li></ul><ul><li>Users work through a task list </li></ul><ul><li>User actions and feedback combined with Usability ‘heuristics’ </li></ul><ul><li>Reporting of issues and recommendations </li></ul>
  13. 13. Blue Scope Steel usability evaluation
  14. 18. Wool designing with usability
  15. 19. Australian Wool Innovation <ul><li>Comparative evaluation: 3 Designs </li></ul><ul><li>Key Focus: Navigation and Labelling </li></ul><ul><li>One-on-one user based evaluation </li></ul><ul><li>6 participants </li></ul><ul><li>Primary demographic: Members of site </li></ul><ul><li>Balance Male / Female </li></ul>
  16. 20. Wool: Design 3
  17. 21. Wool: Design 3
  18. 22. Wool: Design 2
  19. 23. Wool: Design 2
  20. 24. Wool: Design 1
  21. 25. Wool: Design 1
  22. 26. EyeTracking <ul><li>Imagine if you could see your site through the eyes of the user from concept to completion… </li></ul>
  23. 27. EyeTracking Approach Eye-tracking and on the spot interview Qualitative in-depth discussion Qualitative observation and context
  24. 28. EyeTracking <ul><li>Usually in conjunction with a UBE </li></ul><ul><li>Compliments User Based Evaluation </li></ul><ul><li>Provides additional information </li></ul><ul><li>Objective, visual deliverables </li></ul>
  25. 29. EyeTracking <ul><li>One to one In-depth discussions </li></ul><ul><li>Typical length is 1 hour </li></ul><ul><li>Allows for a ‘stream of consciousness’ to come through </li></ul>
  26. 30. <ul><li>EyeTracking is combined with qualitative research of UBE </li></ul><ul><li>Objective, visual outputs of </li></ul><ul><ul><li>Viewed site designs </li></ul></ul><ul><ul><li>Attention paid to page elements </li></ul></ul><ul><ul><li>User interactions </li></ul></ul>Overall Approach
  27. 31. Let’s see how it works…
  28. 32. Lab
  29. 33. camera
  30. 34. Participant tracked Near-infrared beams allow camera to accurately track eye behaviour
  31. 35. Calibration Matrix
  32. 36. Calibrating Eye to Screen … note ‘white spot’ on pupil
  33. 37. A Bit of Pub Trivia <ul><li>(like you’re ever going to get this at your local…) </li></ul>
  34. 38. ET Trivia <ul><li>Initial methods for tracking the actual location of eye fixations involved direct mechanical contact with the cornea… </li></ul>
  35. 39. Example EyeTracking Outputs
  36. 40. Scan Paths
  37. 41. Marking up for 3D graphs
  38. 42. 3D graphs
  39. 43. Contour Map
  40. 44. Two More Case Studies <ul><li>Side by Side Navigation Hudson, Firminger & Weakley </li></ul><ul><li>WorkCover NSW </li></ul>
  41. 45. Side by Side navigation
  42. 46. Side by Side - open
  43. 47. Side by Side Navigation – Scan Path 1
  44. 48. Side by Side Navigation – Scan Path 2
  45. 49. Side by Side Navigation – Scan Path 3
  46. 50. WorkCover NSW
  47. 51. WorkCover NSW - Home 5 Areas of navigation
  48. 52. WorkCover NSW - Cascading Menu 5 Areas of navigation
  49. 53. WorkCover NSW - Dropdown Menu 5 Areas of navigation
  50. 54. WC-ET Crosshair
  51. 55. WC- No ET
  52. 56. Scan Path tracks eye movements
  53. 57. Workcover NSW – Dwell Times
  54. 58. Workcover NSW – Contour Map
  55. 59. Thankyou… <ul><li>I’ll be here for the next couple of days, but feel free to contact me any time at: </li></ul><ul><li>[email_address] </li></ul>