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Design for Humanity, not humans

The document emphasizes the importance of ethical design in technology, focusing on three key areas: designing for respect, transparency, and mindfulness. It outlines a process for design teams to identify relevant human values and assess how their designs affect these values, encouraging open dialogue about potential conflicts. The goal is to ensure that design practices prioritize human well-being and ethical considerations in a rapidly changing technological landscape.

Design◦
Design for humanity not humans @hollielubbock Fjord November 2018
Hello, @hollielubbock
“Whoever controls the menu controls the choices.” Tristan Harris, Center for Humane Technology
The issue of
 Dark Patterns
Design = practical ethics
Why do we need ethical design more than ever?
“The pace of change has never been this fast, yet it will never be this slow again.” Justin Trudeau, Davos 2018
Lonelier, 
 Less satisfied, 
 Less productive
“We are morphing so fast that our ability to invent new things outpaces the rate we can civilise them.” Kevin Kelly, The Inevitable
So how do we design ethically?
11 Human Centred Humanity centred
‘Any team with performance targets will try to manoeuvre user behaviour to reach company goals. This means we can’t simply pledge to never practice persuasion, we’d have to quit design all together. Instead, we have to dive in with intent acknowledging our responsibilities and choosing how to address the ethical challenges’ 
 ― Cennydd Bowles, Future Ethics
02 Design for transparency 03 Design 
 mindfully 01 Design for respect Humans & Humanity 
 3 key areas
Design for respect
Understand 
 your impact ind.ie
Toolkit Ethics for Designers Moral advocacy > Moral value map Moral value map SPECS Suggested Time 30 - 60 minutes Materials needed Overview universal human values, this template, post-its, pens Participants Design team, stakeholders Process phase Framing, validating for more tools check out: www.ethicsfordesigners.com PROCESS State your design. Ensure everyone agrees on what you are working on. Select the human values that are relevant to your design. Translate each value into a concern to describe how it is present in the context you are designing for. Write the concerns on post-its. Map the relations between the different concerns. Discuss any conflicts between stakeholders. Not all conflicts must be resolved, some tension could inspire the design. But it should be clear which values you agree to prioritise. Write down the design’s effect on each concern. Choose from: The design inhibits/supports/limits/enhances/ prevents/enables/reinforces/undermines/ challenges this concern. Discuss the effect of the design on the different concerns. Also discuss any changes that should be made to the design. 1 2 3 4 5 6 Values are an important concept in ethics. With this tool you will look at which values are relevant to your design and how your design affects them. Doing this exercise with different stakeholders helps to understand everyone’s value priorities. 1. OUR DESIGN IS... 4. MAP THE CONCERNS: 5. DESCRIBE THE DESIGN’S EFFECT ON EACH CONCERN 2. SELECT VALUES RELEVANT TO YOUR DESIGN: 6. DISCUSS THE EFFECT OF YOUR DESIGN: 3. TRANSLATE VALUES TO CONCERNS: e.g. AUTONOMY X virtual reality gaming = “I want to be in control of my own actions in the game” Which concerns does each stakeholder prioritise? Which concerns conflict? The design inhibits/supports/limits/enhances/prevents/enables/reinforces/undermines/challenges this concern. Does everyone agree this fits your design intentions? Is the design morally right? Entertainment: Experiencing excitement or heightened arousal Physical well being: Feeling healthy, energetic or physically robust Receiving: Obtaining approval, support or validation from others Bodily sensations: Experiencing pleasure associated with the senses, physical movement or bodily contact Exploration: Satisfying one’s curiosity about personally meaningful events Understanding: Gaining knowledge or making sense out of something Positive self: Maintaining a sense of self-confidence, pride or self-worth Transcendence: Experiencing optimal or extraordinary states of functioning Harmony: Experiencing a profound sense of connectedness, harmony or oneness with people, nature or a greater power Tranquility: Feeling relaxed and at ease Belonging: Building or maintaining attachments, friendships, intimacy or a sense of community Equity: Promoting fairness, justice, reciprocity or equality Giving: Giving approval, support, assistance, advice or validation to others Responsibility: Keeping interpersonal commitments, meeting social role obligations and conforming to social rules Management: Maintaining order, organisation or productivity in daily life tasks Creativity: Engaging in activities involving artistic expression or novel though Safety: Being unharmed, physically secure and free from risk Mastery: Meeting a challenging standard of achievement or improvement Uniqueness: Feeling unique, special or different. Autonomy: Experiencing a sense of freedom to act or make choices. Superiority: Comparing favorably to others in terms of winning, status or success. Intellectual stimulation: Engaging in activities involving original thinking or novel or interesting ideas Moral value map https://www.ethicsfordesigners.com Moral advocacy > Moral value map 5. DESCRIBE THE DESIGN’S EFFECT ON EACH CONCERN 2. SELECT VALUES RELEVANT TO YOUR DESIGN: Entertainment: Experiencing excitement or heightened arousal Physical well being: Feeling healthy, energetic or physically robust Receiving: Obtaining approval, support or validation from others Bodily sensations: Experiencing pleasure associated with the senses, physical movement or bodily contact Exploration: Satisfying one’s curiosity about personally meaningful events Understanding: Gaining knowledge or making sense out of something Positive self: Maintaining a sense of self-confidence, pride or self-worth Transcendence: Experiencing optimal or extraordinary states of functioning Harmony: Experiencing a profound sense of connectedness, harmony or oneness with people, nature or a greater power Tranquility: Feeling relaxed and at ease Belonging: Building or maintaining attachments, friendships, intimacy or a sense of community Equity: Promoting fairness, justice, reciprocity or equality Giving: Giving approval, support, assistance, advice or validation to others Responsibility: Keeping interpersonal commitments, meeting social role obligations and conforming to social rules Management: Maintaining order, organisation or productivity in daily life tasks Creativity: Engaging in activities involving artistic expression or novel though Safety: Being unharmed, physically secure and free from risk Mastery: Meeting a challenging standard of achievement or improvement Uniqueness: Feeling unique, special or different. Autonomy: Experiencing a sense of freedom to act or make choices. Superiority: Comparing favorably to others in terms of winning, status or success. Intellectual stimulation: Engaging in activities involving original thinking or novel or interesting ideas
Enhancing human potential
Better as a team http://humanrobotinteraction.org/journal/ index.php/HRI/article/view/173
Transparency
Any sufficiently advanced technology is indistinguishable from magic ― Arthur C. Clarke
Who is doing it well? Everlane
23 Netflix, Fit, Headspace, Amazon, Google maps Who is doing it well?
“Transparency does not happen on its own: it has to be consciously audited, understood, designed and implemented to take root” ― Andy Polaine
Design Mindfully
Frictionless = choice-less?
Consideration levels 1. Who is the project for? 2.What is the project? 3.Can you create positive impact? 4.How do you feel?
‘Ethics must become a custom, a way of thinking, a set of values held by all in the industry’…’ethics as ethos’ 
 ― Cennydd Bowles, Cameron Tomkinson
Stop. Think. Consider. Design
02 Design for transparency —
 Be clear about what it is and how it works 03 Design 
 mindfully —
 Stop. Think. Consider. Design 01 Design for respect —
 Enhance humans & respect human values Humans & Humanity 
 3 key areas
Thank you! Any Questions? @hollielubbock