Attitude is an expression of favor or disfavor towards people, places, things or events. It influences choices and responses. There are four components of attitude - affective (feelings), cognitive (beliefs), conative (inclination to act), and evaluative (positive or negative responses). Attitude is like an iceberg, with only 10% visible on the surface through knowledge, skills and work ethic, while 90% of underlying attitudes are hidden. Of all attributes, only attitude can provide 100% success, as the other attributes like knowledge provide less than 100%. A good attitude may lead one to be knowledgeable, skilled, intelligent and hardworking.

2. ATTITUDE
Attitude is an expression of favor or disfavor toward a
person, place, thing, or event
A predisposition or a tendency to respond
positively or negatively towards a certain idea,
object, person, or situation. Attitude influences
an individual's choice of action, and responses to
challenges, incentives, and rewards (together
called stimuli).
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3. Four Components of Attitude
• Affective: emotional or feelings
• Cognitive: belief or opinion held consciously
• Conative: indignation to action (it make person
to participate in any action.
• Evaluative: positive or negative response to
stimuli.

5. 10%
90%}
}
Above
sealevel
Belowsealevel

6. Iceberg in Relation to Individual Attitude
As identified earlier Icebergs is bigger than what will
appear on the surface: therefore, human attitude mimic
iceberg what will be known to people about you is only
10 percent while 90 percent is hidden if the 10% of an
individual attitude is good we cannot generalized that
individual is good or unless he proves otherwise.
The only thing that people may know about you are;
knowledge, skills, and hardworking etc. which
constitute about 10%, while the reaming 90% is attitude,
which people don’t know about you.

7. Let us take a test on the attitude vs. other
attributes, which one will give us 100% if
calculated
ALPHABETS NUMBER
A 1
B 2
C 3
D 4
E 5
F 6
G 7
H 8
I 9
J 10
K 11
L 12
M 13
N 14
O 15
P 16
Q 17
R 18
S 19
T 20
U 21
V 22
W 23
X 24
Y 25
Z 26

8. KNOWLEDGE CAN ONLY GIVES 96% WHICH means no matter how
knowledgeable you are, you can be successful because you have a deficit
of 4% . shortfall of 4% has a negative impact on the business success
Skills: 82% in this case we have 18% deficit, 18% should also have a
negative impact of the business.
Hard work
Also can not give you exact 100%
Only
ATTITUDE that will gives you 100%, that signifies that Attitude plays a
significant role in any business success.

9. Attitude is the only key that will make you
successful you or unsuccessful in life; think
about those people that are successful within
your communities you may find that they have
good attitude rather than knowledge, skills and
hardworking. If you have a good attitude, you
may tent to be knowledgeable, skillful,
intelligence, brilliant, hardworking and Prayer.

12. The process of translating an idea or
invention into a good or service that
creates value or for which customers will
pay.
Innovation is the process of adding values
to an existing products or services.
Innovation is what make business grow
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13. *The ability to relate views, facts and judgment in a new way which is
transferable
Rickards (1985) defines creativity as ‘the personal discovery process,
partially unconscious, which leads to new and relevant insights’.
Rickards (1988) also advocates a view of creativity as a universal
human process resulting in the escape from assumptions and the
discovery of new and meaningful perspectives, or as an ‘escape from
mental stuckness’. In broad terms he believes creativity is to do with
personal, internal restructuring.
Creativity is what Attracts Curstomers

14. *
*Wrong Assumption
*Desire to solve problem too fast
*Too much faith in rationality
*Failure to believe that you are creative

15. *
*Accepting mistakes
*Criticism (constructive)
*Self confidence
*Competition
*Desire to bring change
*Good decision

16. *
*US THE BUSINESS MODEL
*ANSWER QUESTIONS THAT ARE APPLICABLE TO YOUR BUSINESS THAT
YOU IDENTIFIED EARLIER
*TEAM WORK IS HIGHLY ADVISE ALL GROUP LEADERS ARE EXPECT
ORGANISE THE COMPANY, THE SECRETARY IS EXPECTED TO KEEP
RECORDS.
*THE TREASURE IS EXPECTED TO KEEP COMPANY’S ACCOUNT UP-TO-
DATE
*I WILL FIX A DATE FOR PRESENTATION AND SUBMITTION OF ALL
ACTIVITIES
*THANKS
*GO TO CENTER OF EXCELLENT FOR A COPY OF BUSINESS DEVELOPMENT
MODEL