Gamification techniques can be applied to enterprises to motivate behaviors. It involves using game elements and design in non-game contexts to address problems that can be influenced by motivation. Gamification is not just points and badges, but a strategy to make things fun and engage users. It works best when there is a clear problem that intrinsic or extrinsic motivation can help solve. The GAMETISE framework outlines key elements like generous rewards and goals like engagement to design an effective gamification strategy. Examples show how gamification can increase participation and productivity.