In-depth look at Wide data and trend forecasting. See also https://www.slideshare.net/HollieLubbock/quant-qual-v2-98085097 for more info on the framework and details on thick data use.
Data/design, quant/qual can no longer work in our comfortable silos, without qualitative and human understanding of the world, data can never reach its full potential. To fully understand not only the context of information that we can see but also the implications of what we do with that data — we need to combine these two skill sets. We will look at where, when, and how these skills can help in the design process.
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Data/design, quant/qual can no longer work in our comfortable silos, without qualitative and human understanding of the world, data can never reach its full potential. To fully understand not only the context of information that we can see but also the implications of what we do with that data — we need to combine these two skill sets. We will look at where, when, and how these skills can help in the design process.
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Social Media Training :: Market Research Assoc. 2010Eric Schwartzman
Social Media Training by Eric Schwartz man, presented at the Market Research Association
s First Outlook Conference on Nov. 2, 2010 on Orlando, Florida.
I held this presentation at the DMF 2018 event.
Released in 2007, Digital Marketing Forum (DMF) is the event that every year brings relevant trends, applied solutions and creative ideas to marketing people working in multinational companies or Romanian companies, large and medium.
The two days at the end of February gather over 300 of the best-prepared digital specialists.
The new edition comes with realistic solutions, special case studies, collaboration opportunities, and interactive practitioners' meeting.
Can You Hear Us Now?: Is Podcasting A Business Yet? MediaPost
Over a decade after its launch, the podcast medium continues to attract more users than advertisers. But with over a dozen shows reaching more than 3.5 million monthly listeners, HowStuffWorks built a profitable portfolio of audio content by learning through doing over a number of years. Chief Content Officer Jason Hoch explains how the company is using the channel as an extension of both its business and its brand. He will demonstrate what an advanced podcast strategy looks like.
The goal of this presentation is to allow researchers to understand the possibilities of Social Media as a research field on the fields related to NLP/IR/DM.
The real reason Google Hummingbird exists (brightonSEO, Friday 22nd April 2016)Similarweb
My presentation is split up into 4 parts, summary below:
1. Semantic search
a. What is it? (definition from my latest SEW article)
b. 4 types of semantic search
c. First engines to use it
2. Mobile
a. Why does Google Now exist?
b. What happens when we are bored on a mobile and its impact on search?
3. Keywords
a. How voice search impacts exact phrase match
b. Stating that although informational, navigational, transactional and connectivity queries have strength and merit we need to think about cognition and search, and thus, identify new keyword categories
4. Future of search with Hummingbird and AI in mind
a. Will engines soon be able to detect the searcher’s sweat glands so they can gain more insight into their emotional state (e.g. anxious) and adjust results accordingly?
Team troubles — techniques to solve conflictHollie Lubbock
Whether you’ve been in a team for a while or one that has just formed; sometimes troubles can arise. Getting these troubles out into the open, discussed and solved quickly is good for team health and everyone's happiness. However, these are not easy conversations to have. Today I'm going to walk you through a few techniques to tackle these issues in a positive safe space.
WTF is happening 5 consumer trends for 2020Hollie Lubbock
The pace of change will never again be as slow as it is today. In order to cope with change, we need to embrace it. We need to shift our thinking from striving for certainty to forecasting, futurology and designing for multiple future worlds. We will explore 5 key trends which will shape the future for consumers and how as designers and brands we can use these insights to drive innovation and even predict the future.
Lucia Ciranova & Hollie Lubbock
Social Media Training :: Market Research Assoc. 2010Eric Schwartzman
Social Media Training by Eric Schwartz man, presented at the Market Research Association
s First Outlook Conference on Nov. 2, 2010 on Orlando, Florida.
I held this presentation at the DMF 2018 event.
Released in 2007, Digital Marketing Forum (DMF) is the event that every year brings relevant trends, applied solutions and creative ideas to marketing people working in multinational companies or Romanian companies, large and medium.
The two days at the end of February gather over 300 of the best-prepared digital specialists.
The new edition comes with realistic solutions, special case studies, collaboration opportunities, and interactive practitioners' meeting.
Can You Hear Us Now?: Is Podcasting A Business Yet? MediaPost
Over a decade after its launch, the podcast medium continues to attract more users than advertisers. But with over a dozen shows reaching more than 3.5 million monthly listeners, HowStuffWorks built a profitable portfolio of audio content by learning through doing over a number of years. Chief Content Officer Jason Hoch explains how the company is using the channel as an extension of both its business and its brand. He will demonstrate what an advanced podcast strategy looks like.
The goal of this presentation is to allow researchers to understand the possibilities of Social Media as a research field on the fields related to NLP/IR/DM.
The real reason Google Hummingbird exists (brightonSEO, Friday 22nd April 2016)Similarweb
My presentation is split up into 4 parts, summary below:
1. Semantic search
a. What is it? (definition from my latest SEW article)
b. 4 types of semantic search
c. First engines to use it
2. Mobile
a. Why does Google Now exist?
b. What happens when we are bored on a mobile and its impact on search?
3. Keywords
a. How voice search impacts exact phrase match
b. Stating that although informational, navigational, transactional and connectivity queries have strength and merit we need to think about cognition and search, and thus, identify new keyword categories
4. Future of search with Hummingbird and AI in mind
a. Will engines soon be able to detect the searcher’s sweat glands so they can gain more insight into their emotional state (e.g. anxious) and adjust results accordingly?
Team troubles — techniques to solve conflictHollie Lubbock
Whether you’ve been in a team for a while or one that has just formed; sometimes troubles can arise. Getting these troubles out into the open, discussed and solved quickly is good for team health and everyone's happiness. However, these are not easy conversations to have. Today I'm going to walk you through a few techniques to tackle these issues in a positive safe space.
WTF is happening 5 consumer trends for 2020Hollie Lubbock
The pace of change will never again be as slow as it is today. In order to cope with change, we need to embrace it. We need to shift our thinking from striving for certainty to forecasting, futurology and designing for multiple future worlds. We will explore 5 key trends which will shape the future for consumers and how as designers and brands we can use these insights to drive innovation and even predict the future.
Lucia Ciranova & Hollie Lubbock
Humanity is feeling the effects of huge changes due to design and technology but often is left out of the considerations when we create that world. What does it mean to design ethically, and how can we do it? Hollie will explore how and why we should switch from a focus on individuals to focus on humanity.
Technology should be a beneficial force in our lives, taking the world in exciting new directions and making us better humans. To ensure this, we need to facilitate a conversation between data technology and the human experience. Keeping social responsibility and ethical behavior in mind when designing AI systems enables us to put the right systems in place to contribute to the society we want, fostering higher levels of cognitive and emotional skills.
Jivan Virdee and Hollie Lubbock explore how to address fairness, accountability, and the long-term effects on our society when designing with data, focusing on four key areas for consideration in this space:
— Responsibility and accountability for machine learning systems
— Fair and transparent data science
— Trust and human-machine collaboration
—Automation and changes in the way we work
Along the way, they cover key issues in creating ethical AI systems and detail how we might go about tackling them and outline further questions that will need to be addressed going forward.
Big thanks to @fjord and @accenturedock for their help and support
Talk by:
https://www.linkedin.com/in/hollie-lubbock-703b77b/
https://www.linkedin.com/in/jivanvirdee/
Going beyond recommendations: Where next for data driven design?Hollie Lubbock
Your phone already knows you better than your family and friends. As AI and machine learning algorithms crunch through the huge datasets we generate our online personas definitely knows you better than you know yourself. What opportunities does this give us to design? How can we design with these datasets to improve users lives beyond just simple recommendations? How do we avoid the pitfalls and shift the boundaries of the new normal highly personalised world?
Whats the story? Story strategy for productsHollie Lubbock
Stories help us connect with people, we use them daily to communicate and entertain each other. But how and why should we use these skills to improve our products and services. Design and interaction is a form of story telling, designers must become story tellers to push their products to the next level.
Short intro for the BBC Circom panel 2016 setting out my views on data. Super short cut down version of this talk: http://www.slideshare.net/HollieLubbock/responding-to-context-using-data-to-design-experiences-that-care-about-customers
Responding to Context: Using data to design experiences that care about custo...Hollie Lubbock
The digital landscape is in flux, we need to design and manage customer experiences to dynamically target audiences and respond in realtime.
Sadly, the avalanche of data available to brands who deliver products and services results most often in spam and hassle, when it genuinely offers a chance to cut through at the right moment, offer help, deliver a frictionless experience, respond in the moment with the right thing, and make the world a better place.
Designers Vs Developers—Can't we all just get alongHollie Lubbock
Teams working across disciplines often suffer from misunderstandings, which creates tension. Let’s look at ways we can better understand each other to create products that users love <3
From Openfest 2015, Sofia https://www.openfest.org/2015/en/schedule/
How does your commercial work link to your student work?Hollie Lubbock
Central Saint Martins talk March 2015.
Which key pieces of work changed your view of graphic design. How does this show in your professional practice today.
An introduction to designers role in the technology products or services. Case studies from both agile and waterfall projects.
Talk and Founders and Coders June 2015
How can design help us communicate data easily to users? Where does this stem from? What methods of design are easy for users to engage with? What should we be trying to achieve with these designs?
The cultural sector is a big adopter of open data and semantic web technologies. They have embraced the ideas and are weaving them into everything they do. So, who is doing what? What data sets are there available? And how have these been presented to the public.
Using case studies from the cultural sector, we will explore the practical challenges associated with complex UI designs. Looking at work-in-progress through to finished products we will discuss best practice, finding innovation, and the challenges of working with data sets.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
7. Industry Trends
Customer Service
Reps Interviews
Census Data Shopping
Patterns
Social Sentiment
Analysis
Competitor
Analysis
Stakeholder
Interviews
Pestle Analysis
User
Interviews
Thick Data
Big Data / Quant
Wide Data
Trend Spotting &
Competitor Analysis
Media
Consumption
Patterns
Ethnography / Diary
Studies
Perceptual &
Experiential
Competitors
Search Trends
8. Who next
Far future, brand aspiration
and how to grow with them
What
What do we want to say to
her, content framework
How
How do we speak to her.
Unique tone of Voice
Where
To publish content.
Channel strategy
When
When the content is delivered.
The Publishing model
Who now
Has the biggest potential,
near future and why
8
The type of
insight
26. 02
Experience
expectation
—
Helps you understand how
consumer expectations
have changed
03
Why use
Trends
—
In an era of constant
change, they help
embrace change an
create visions for the
future
01
Builds context
—
Use in conjunction with
big data & thick data. Wide
data provides the wider
world context.
The power of
wide data