Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brand Messaging: Develop Content for Your Audience

331 views

Published on

Questions to ask yourself about your audience so that you may begin to develop content that will inspire them and connect them to your brand.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Brand Messaging: Develop Content for Your Audience

  1. 1. Brand Messaging Knowing Your Audience and Putting it in Writing
  2. 2. KNOW YOUR AUDIENCE What are the emotional benefits you bring to your clientele? •  My current clientele want/need… •  My current clientele worry about… •  My current clientele value… •  My current clientele enjoy…
  3. 3. KNOW YOUR AUDIENCE What are the tangible benefits you bring to your clientele? •  My current clientele pay me to provide… •  The listed services we provide… •  The products/services we explicitly sell are beneficial because…
  4. 4. KNOW YOUR AUDIENCE What is your client’s worldview? What do they value? Why do they value these things? •  Financially: Money or Time? •  Environmentally: Industry or Nature? •  Sociologically: Traditional or Progressive? •  Politically: Right Wing or Left Wing?
  5. 5. KNOW YOUR AUDIENCE Write a List of Topics for Your Audience •  What lifestyle problems can you help them solve? •  How does your business fit into their lifestyle? •  How do your brand values fit into their lifestyle?
  6. 6. Need Help Developing Your Messaging? Dawn Weathersbee dawnweathersbee@gmail.com

×