Art Appreciation Subject Chapter 3: Elements of Art Principles of Art with Examples Editable Presentation Aesthetic design

1. P R I N C I P L E S
O F
A R T
P R E S E N T E D B Y :

2. Principles of Art
o It is used to organize the elements of art in a
certain composition.
o These are the strategies in creating a good
and beautiful design.
o It is the proper arrangement of different
elements to come up with a pleasurable art
experience for the viewers.
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3. o Focal point or the center of
interest in an artwork, it catches
our attention so easily while the
rest are subordinated.
Emphasis

4. Balance
o Something to do with visual weight.
o An artist deliberately uses other
elements like, value, color and texture to
create visual weight and balance.
o Weight should be equally distributed on
each side of the center or fulcrum.

5. RADIAL
BALANCE
ASYMMETRICAL
BALANCE
SYMMETRICAL
BALANCE
o Most stable
o When one side of the
composition mirrors the
other
o Achieved when one side of
the composition does not
reflect the design but
visually balanced.
o Elements and objects have a
central point.
o There is a circular distribution of
elements and objects in a
composition.

6. Harmony
o Essential to beauty.
o Achieved using similar elements and
establishing pleasing relationship with
other elements through a body of work.

7. Variety
o Creates an interest and appeal
in a body of work.
o Using differences may result to
increasing visual interest.

8. oIt adds excitement to your work
by showing action and directing
the viewer’s eye throughout the
picture plane.
Movement

9. Rhythm
Rhythm
Rhythm
Rhythm
oA regular repetition of elements can produce implied
movement.
oArtists create visual rhythm by repeating art elements and
creating patterns.

10. o The comparative relationship of one
part to another with regards to size.
o Proportions give a sense of size seen
as a relationship of objects such as
smallness or largeness.
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Proportion or
Scale

11. Unity
Unity
Unity
o It is the feeling that
everything in the work of
art works together and look
like it fits.

12. Contrast
o Two things that are very
different create a lot of contrast.

13. SHAPE
CONTRAST
TEXTURE
CONTRAST

14. INTERVAL
CONTRAST
COLOR
CONTRAST

15. Thank
You !