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Elements and Principles of Design in Local Market

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Akansha ChoudharyStudent at National Institute of Fashion Technology Patna

We visit a local market, observe its space design & visual merchandising to identify the Elements of Design (EOD) and Principles of Design (POD) present in the space and define each of them.

Elements and Principles of Design in Local Market

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Fashion Communication
A S S I G N M E N T
Visit a local market in Patna and study about the
Design Elements used in Visual Merchandise
Elements Of Design
Forms are three dimensional, and there are
two types: geometric (man-made) and
natural (organic). A digital or physical form
can be measured by height, width, and
depth. A form can be created by combining
shapes, and it can be enhanced by color or
texture. Depending on their usage, they can
also be ornate or utilitarian.
Form
Every fruit has
a distinct form
Color can help the organization of a design,
and give emphasis to specific areas or
actions. Like other elements, it has a few
different properties: hue, saturation, and
lightness.
Color
Colours add beauty to
each of the flowers
A shape is a two- or three-dimensional
object that stands out from the space next
to it because of a defined or implied
boundary. A shape can live in different areas
in space, and have other elements like line,
color, texture, or movement. Like forms,
shapes come in two different types:
geometric and organic.
Shape
Pieces of
crockery are
circular in shape
Texture is the way a surface feels, or the way
it’s perceived to feel. It has the power to
attract or detract a viewer’s eyes, and can be
applied to lines, shapes, and forms.
Texture
The surface of baskets
have their own texture
that look like weaves
Ad

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Elements and Principles of Design in Local Market

  • 1. Fashion Communication A S S I G N M E N T Visit a local market in Patna and study about the Design Elements used in Visual Merchandise
  • 3. Forms are three dimensional, and there are two types: geometric (man-made) and natural (organic). A digital or physical form can be measured by height, width, and depth. A form can be created by combining shapes, and it can be enhanced by color or texture. Depending on their usage, they can also be ornate or utilitarian. Form Every fruit has a distinct form
  • 4. Color can help the organization of a design, and give emphasis to specific areas or actions. Like other elements, it has a few different properties: hue, saturation, and lightness. Color Colours add beauty to each of the flowers
  • 5. A shape is a two- or three-dimensional object that stands out from the space next to it because of a defined or implied boundary. A shape can live in different areas in space, and have other elements like line, color, texture, or movement. Like forms, shapes come in two different types: geometric and organic. Shape Pieces of crockery are circular in shape
  • 6. Texture is the way a surface feels, or the way it’s perceived to feel. It has the power to attract or detract a viewer’s eyes, and can be applied to lines, shapes, and forms. Texture The surface of baskets have their own texture that look like weaves
  • 7. Often the starting point for all artistic expression, the line is one of the most essential elements of design. It always has more length than thickness, and can be unbroken, broken, or implied. A line can be vertical, diagonal, horizontal, and even curved. It can be any width, size, shape, position, direction, interval, or density. Line The chair is made up of line elements
  • 8. A point is a coordinate without any dimensions, without any area. Points are the simplest element of visual design. Dots anchor themselves in space and provide a reference point relative to the other forms and space around it. Point This dress is composed of a collection of points
  • 9. Every shape or form has a place in space. As an element of design, space refers to the area around, above, below, or behind an object. Objects in space can occur in both two and three dimensions. Space The white background represents space
  • 11. Unity is a force operating within a design that gives it the appearance of oneness or resolution. This ensures no single part is more important than the other. Using design elements to apply unity to your work is a strong way to bring a brand concept to life. Unity Both piles of fruits together form unity
  • 12. Objects in design carry weight just like in the physical world, but it’s called visual weight. The visual weight of a design needs to have balance. It’s like putting two objects on a seesaw: If one side is too heavy, the viewer’s eye goes directly to the heavy part. Balance Both sides having equal weight depicts balance
  • 13. The difference between two or more objects in a design is referred to as contrast. The difference in objects could be light and dark, thin and thick, small and large, bright and dull, etc. Contrast is most commonly associated with readability, legibility, and accessibility. Contrast Blue text is in contrast with the white background
  • 14. This is the end result achieved when all the design elements and principles interrelate and work together to enhance the visual appeal of a space. Balance, proportion and rhythm in a space bring the elements of color, pattern, texture and shape into a functional relationship with the physical aspects of space, light and structure. Harmony Harmony is formed by equal scattering of bananas across the space
  • 15. Emphasis can be created by size, weight, position, color, shape, and style. Sometimes referred to as dominance, emphasis deals with the impact of an object. Adding emphasis to an object creates a focal point, which grabs an audience’s attention. It’s where you want the viewer to look first, but doesn’t overpower the rest of the design. Emphasis Leg dummy is hung outside the store for putting emphasis on it
  • 16. Scale is the sizing of elements or a standard of measurement. It can be used in combination with other principles like emphasis to draw the viewer into a focal point, and helps us make sense of designs or imagery. If something is drawn to scale, it shows an object with accurate sizing. Scale Different capacities of containers reveal space
  • 17. Repetition is the recurrence of a design element, commonly utilized in patterns or textures. Repetitive elements can be used in conjunction with other principles to create a design that leads a user’s eye to a focal point, has continuity, or flow. A repetitive element could be repeated lines, shapes, forms, color, or even design elements. Repetition The tires act as objects in repetition
  • 18. Akansha Choudhary BFT/19/286 Bhanu Pratap BFT/18/2396 Yogesh Kumar BFT/19/1532 Shivam BFT/19/1118 Minal BFT/19/955 Abhishek Kumar BFT/19/1168 M A D E B Y –