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Branding Boot Camp Module 4: Develop Your Style Guide

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Elements for a small business style guide.

Published in: Marketing
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Branding Boot Camp Module 4: Develop Your Style Guide

  1. 1. Branding Boot Camp Module 4 Design Your Basic Style Guide Dawn Weathersbee @dawnnwb dawnweathersbee@gmail.com
  2. 2. Introductions What is Your Why? One sentence about what you do. One sentence about why you do it. 5 min.
  3. 3. A set of branding guidelines and rules to maintain your identity What is a Style Guide? The document that dictates what the public sees from your company.
  4. 4. Elements of a Basic Style Guide Logo Usage Fonts Brand Colors Imagery Voice
  5. 5. Logo Usage: Possible Guidelines Configurations, Fonts, Sizing
  6. 6. Logo Usage: Possible Guidelines Configurations, Fonts, Sizing
  7. 7. Logo Usage: Possible Guidelines Configurations, Fonts, Sizing
  8. 8. Logo Usage: Possible Guidelines What NOT to Do…
  9. 9. Logo Usage: Possible Guidelines K.I.S.S. – ONLY Do This
  10. 10. Logo Usage: Your Guidelines What Will Your Logo Usage Guidelines Be? Talk it over with a course mate. 5 min. Fonts Do’sDon’ts SizingConfigurations
  11. 11. Brand Colors: Possible Guidelines Codes for All Mediums Hex for Web CMYK for Print RGB for Screen PMS to accurately reproduce in print
  12. 12. Brand Colors: Possible Guidelines Designated By Hierarchy: Overall Branding Primary, Secondary, Tertiary, Highlight, etc.
  13. 13. Brand Colors: Possible Guidelines Designated By Use: Text Header Text, Body Text, Caption Text, etc.
  14. 14. Brand Colors: Your Guidelines What Will Your Brand Color Guidelines Be? Talk it over with a course mate. 5 min. Hierarchy TextColor Codes
  15. 15. Fonts: Possible Guidelines Designated By Use: Text Hierarchy
  16. 16. Fonts: Possible Guidelines Designated By Use: Text Hierarchy
  17. 17. What Will Your Font Guidelines Be? Talk it over with a course mate. Headlines Body TextTitles Fonts: Your Guidelines Substitute EmphasisWeb Divider Text CasePrint 5 min.
  18. 18. Imagery: Possible Guidelines Determined by Your Brand Personality
  19. 19. Imagery: Possible Guidelines Determined by Your Brand Emotions
  20. 20. Imagery: Possible Guidelines Determined by Your Brand Values
  21. 21. What Will Your Imagery Guidelines Be? Talk it over with a course mate. Brand Emotions Imagery: Your Guidelines 5 min. Brand Values Brand Personality
  22. 22. Voice: Possible Guidelines Determined by Your Brand Personality
  23. 23. Voice: Possible Guidelines Determined by Your Target Audience
  24. 24. What Will Your Voice Guidelines Be? Talk it over with a course mate. Tone Voice: Your Guidelines Language Reading Level 5 min.
  25. 25. Thank You So Much! Happy Style Guide Development! Dawn Weathersbee @dawnnwb dawnweathersbee@gmail.com Please Evaluate this Module: http://goo.gl/forms/Zzj662jxHy

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