Basic principles of graphics and layout

1. BASIC PRINCIPLES OF
GRAPHICS AND LAYOUT
PRESENTED BY: LOVELY SHENNAH ALIGATO

3. • LINES
- are the most basic of all the elements. It
can define the characteristics of an infographic.
Lines can form shapes that can catch the attention
of a viewer. They can be sharp, be made of
broken lines and fine or thick lines, can creat
different impressions to viewers.

4. • COLOR
- Color is one of the powerful and
influential elements in an infographic. Using the
right combination of colors can catch the
attention of a passerby or even glancing
viewers.

5. • SHAPES
- These are defined by the enclosure
created by a combination of multiple lines. Shapes
express different psychological influences on the
audience especially when combined with different
colors.

6. • BALANCE
- This describes the placement of elements, shapes, or lines
throughout the image. Unconsciously, humans are always
looking for balance. Ensuring a proper balance in your
creations will produce an effective relationship with your work
and the viewer.

7. THERE ARE TWO TYPES OF BALANCE:
• Formal balance
- when objects are placed symmetrically and are properly distributed
• Informal balance
- includes a nonsymmetrical distribution of elements but is
compensated in different aspects such as colors and lines.

8. • CONTRAST
- The arrangement of elements in an image
may be done by combining elements with
different properties and characteristics.

9. • UNITY
- It is when all of the elements seem to be a
singular element in unison. This makes the
design pleasing to the viewers.

10. • PROPORTION
- This is the correlation of all the elements with one another. The practice of
having proportion among the elements ensures balance and unity

11. • RHYTHM
- This describes the product of having the
elements placed in harmony with one another. Rhythm
can be done by using patterns and by repeating various
elements.