My media products target 16-30 year olds interested in indie/rock music. It represents this audience's enjoyment of and knowledge about this music genre. The target audience is presented as having clear social views and being up-to-date on recent music news. The products keep the audience informed about the latest music developments. The intended audience spends much of its limited money on concerts and festivals, which they enjoy most. They are students or working full-time but have little leftover income. As a result, the magazine is priced low. This audience also likes vinyl records, festivals, beers with friends while music plays, and playing or singing instruments themselves. The media represents indie/rock social groups through a