This document discusses the importance of user experience (UX) design. It emphasizes empathizing with users, considering their needs, brainstorming creative solutions, prototyping ideas, and gathering feedback. The document also highlights how to make design more inclusive by considering people with visual, hearing, motor, or cognitive impairments. Color-coded charts can exclude some users so patterns are preferable. Accessible design ensures all people can use features. UX is important for overall project success, reduced costs, and increased revenue.

1. Value of User Experience
Regine Gilbert, Sr. UX Design Consultant
Gilbert Consulting Group, Inc.

2. Value of UX Regine Gilbert
@reg_inee 2
We are all Designers!
Empathize | Learn about your
audience
Who is my user? What matters to
this audience?
Define | Create a point of view
What are their needs?
Brainstorm | Come up with many
creative solutions
Wild ideas encouraged!
Build a representation
How can I show my idea? Prototype
is a rough draft!
Share and ask for feedback
What worked? What didn’t?

3. Value of UX Regine Gilbert
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What to keep in mind.
Visual
Blindness, low vision, color
blindness
Hearing
Deafness and hard of hearing
Motor
Inability to use a mouse, slow
response time, limited motor
control
Cognitive
Learning disabilities,
distractibility, inability to focus
on large amounts of
information

4. Value of UX Regine Gilbert
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A message from a father to a daughter
I don’t know if this is something you’re doing, but
this is something you and other graphics people
should know.
Do not ever ever ever make charts and graphs with
color-coded areas or bars. I cannot come close to
understanding those if there are more than about 3
colors.
Just today I was reading an article that has a bar
graph with about six or seven colors and I gave up
after two seconds. Color coded charts and graphs
are just another way for The Man to keep the brutha
down.
Don’t use colors. Use patterns. Colors look pretty
but they are completely unintelligible.

5. Value of UX Regine Gilbert
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Accessible Design?
What do you see when you look at this photo?
Who can use this entrance/exit?
How will people enter or exit?
How does this apply to the print, web and physical
worlds?

6. Value of UX Regine Gilbert
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Case in Point

9. User Experience
is everywhere

10. IMPORTANCE OF STORYTELLING

11. Value of UX Regine Gilbert
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Inclusive Design ToolsInclusive Design Tips
• Get to know who you are designing for
• Make inclusive design a part of every stage of product
development
• Design for uncommon uses first
• Design with clear affordances
• Assure color contrast is clear enough for those with
vision issues, including color blindness and low vision
users.
• Wave Tool
• NoCoffee
• aXe
• Color Contrast Analyser
• Chrome Accessibility Developer Tools

12. Value of UX
Increased overall project success rate
Reduced development costs
Potential increased in revenue due to stronger user adoption

13. Practice Makes Perfect.
Set up a practice of incorporation inclusive design
into web applications
Select content and development tools that support
inclusive design
Look for opportunities to integrate User Experience
throughout the process

14. How might we?
How might we make better user experiences?
Take a few minutes with people sitting near you
and come up with some ideas !

15. Never stop learning.
“I am the wisest man alive, for I
know one thing, and that is that I
know nothing.”
Plato

16. BePro. Business Special Template
Please feel free to reach out to
me
Website
http://reginegilbert.com/
https://www.gilbertconsultinggroup.co/
Social
@reg_inee regineem
regine@gilbertconsultinggroup.co
Thank You!