Delta Essay Titles

Delta Essay Titles
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Delta Essay TitlesDelta Essay Titles

Nike Management Report
nike Management Report
B00222492
Degree Programme
2011
Module
School of Engineering and Science
University of the West of Scotland
December 2011
Contents Page
Page 1
Front cover
Page 2
Contents page
Page 4
1.0 Introduction
Page 5
2.0 Organisation Structure 2.1 Brief History 2.2 Sources of revenue streams 2.3 Recent
Developments 2.4 Presents Standing
Page 8 3.0 SWOT Analysis 3.1 Strengths 3.2 Weakness 3.3 Opportunities 3.4 Threats
Page 9 4.0 PEST Analysis 4.1 Political 4.2 Economic 4.3 Sociological 4.4 Technology Page 13 5.0
Market Segmentation 5.1 The Customers 5.2 Consumer Behavior
Page 16 6.0 Marketing Activity 6.1 Products ... Show more content on Helpwriting.net ...
2011). Later that year they started by selling trainers from a company based in Japan called Tiger.
Their first shipment of 300 Tiger running shoes arrived in April and within 3 weeks sells out.
Knight took the product directly to the consumers/athletes, sending emails to local running tracks
informing them about Blue Ribbon Sportswear. They grossed $8000 in the first year (Nike Inc.
2011).
The Nike Swoosh logo that represents Nike today was design and created by Carolyn Davidson
in 1971. The Swoosh logo and slogan Just Do it, expresses the brand and its philosophy.
Caroline a student at the Portland State University in advertising designed the logo that would
be place on the side of the shoe, it was understood that this logo was for a fee of $35.00. In May
1978 Blue Ribbon Sports changed its name to Nike Inc. and rose from $10 million to $270 million
in sales (Nike Inc. 2011).

2.2 Sources of revenue streams
Nike Inc. has many sources of revenue streams which is that broken down into different segments.
Each segment represents the different fields in which Nike operates. The segments are targeted
towards design for men, women and children. Running, basketball, cross training and women s
shoes are the company s top selling products categories. Nike also produces shoes for the outdoor
categories, tennis, golf, football, baseball, cycling and other athletic and recreational uses. Today
Nike, Inc. is now the world s prominent innovator
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The Effects Of Uv C Radiation On Higher Terrestrial Plant...
The effects of UV B radiation damage on higher terrestrial plant species.
UV B is a natural occurring form of radiation that exists in wavelength band range of 280nm to
320nm and is also a minor component of sunlight that is received on Earth. Like other forms of
radiation, UV B is damaging and can pose especially damaging effects on higher plant species.
Targets that are sensitive to ultraviolet radiation include the DNA, membranes and proteins of
plants with these components needing to be protected during any exposure of UV B to allow for
normal growth and development to occur (Jansen, et al., 1998). DNA repair and the secondary
accumulation of metabolites during the exposure to UV B have been studied in considerable detail,
with little being known about the recovery of the photosynthetic processes and morphogenic
changes that occur (Jansen, et al., 1998).
As UV B radiation is naturally occurring, not a great deal can be reduced to prevent any naturally
occurring amounts a plant species may receive (Madronich, et al., 1995). However, UV B
radiation exposure is being increased due to the effects of ozone depletion. Depletion of the ozone
layer varies seasonally, with meteorological changes and with latitude (Kerr, et al., 1993).
Depletion of ozone layers occurs from emissions of halogenated chemicals such as
chlorofluorocarbons, the resulting of which is leading to an increase of solar UV B radiation in the
biosphere (Madronich, et al., 1995). When the ozone layer

Anti Dumping Law And The Context Of Wto Essay
Anti Dumping Law in the Context of WTO WTO was established with the objective of promoting
free trade. Barriers to free trade may be tariff barrier or non tariff barrier. Tariff regimes are easy to
administer and simple to understand but non tariff measures involve intricate issues and are
governed by various WTO agreements. In this context, Anti dumping is one of the most frequently
used non tariff measure. WTO rules allow the member countries to opt for Anti dumping measures
with specific stipulation. On this note, if a country today has Anti dumping legislations, it must be
consistent with the WTO s agreement. The country s trade practices and procedures in actual
investigation of Anti doping must conform to the agreement. Anti dumping has unique combination
of political and economic manipulability. During the last fourteen years of WTO, the use of Anti
dumping has become rampant that it is criticised as threatening to limit the market access achieved
under WTO trade negotiations over the last fifty years or so. Even though the use of WTO s Anti
doping has been associated with fear that its measures are used for protectionist purpose, many
countries support it because it can be used to counter against unfair trade practices. Anti Dumping
Duties in the Context of WTO In the past, Anti dumping duties have been distinguished from other
forms of administered protection by the trade problem they were used to remedy. Anti dumping
duties were a government s remedy for

Essay about The Crying of Lot 49
Technology has long been recognized as a mixed blessing. Its up/downside nature was illustrated
nicely in Walt Disney s Fantasia by the myth of the Sorcerer s Apprentice:not only does the magic
of the machine produce what you desire, it often gives you much more than you can use as Oedipa
Maas, the heroine of this stark American fable, discovers on her frenetic Californian Odyssey.
Information which strains to reveal Everything might well succeed only in conveying nothing,
becoming practically indistinguishable from noise.But there is noise, and Noise. Many of the
devices Pynchon uses to establish informational patterns in Lot 49 are metaphors for life in a
mythic, fractionalized and increasingly noisy modern America.
Hapless Oedipa ... Show more content on Helpwriting.net ...
That the world has things to tell her is not an entirely new idea to Oedipa.At the inception of her
role as executrix, she sits in her convertible gazing down upon a typical Southern California suburb
and is instantly reminded of the insides of a transistor radio:
... there was to both outward patternings a hieroglyphic sense of concealed meaning, of an intent to
communicate.There d seemed no limit to what the printed circuit could have told her (if she had
tried to find out) ...[2]
However, hieroglyphs can be merely decorative intriguing manifestations of absolutely nothing;
and therefore random signals broadcast to the medium at large; a medium of which Oedipa just
happens to be a part.Oedipa s dilemma quickly becomes a parallel to the theorized task of Maxwell
s Demon:Where the Demon is fabled to sort hot from cold molecules and thus produce Work,
Oedipa must sort useful from useless information and thus produce Meaning.Through it all, the
underlying question with which Oedipa flirts but never confronts: Isn t it all, perhaps, just noise?
Pynchon establishes certain objects and images as avatars of noise, the first being the television (
greenish dead eye of the TV tubeГ®), which is followed by the first of many invocations of the
name of God[3].The TV is

Murder In The Media
The way the media sensationalizes murder has changed greatly since the death of Queen Victoria
in the early 20th century. However, the public s fascination with murder is still as strong as ever.
The infamous cases and trials of Case Anthony, OJ Simpson, and Amanda Knox captivated a world
and resulted in the commercial appeal of true crime. The commercialization of what society openly
proclaims as criminal begs for a curtail question to be asked. What makes this Victorian cultural trait
thrive in today society while other culture traits died out? Television and the internet are two
technological advances that have sustained the public s fascination with murder. Both of these
sources allow for a shift from a written format to visual display. Unlike the pre Victorian pastime of
murder sightseeing and the Victorian written format, television and the internet allow a merge of
the tow to accrue. A person can see the brutality of murder but still stay distanced at the same time,
adding in it appeal. Understanding why modern cultural embraces Storys of true crime is crucial in
understanding why the Victorians did the same. Scott Boons a professor of... Show more content on
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Starting in England the industrial revolution spread throughout central Europe and across the
Atlantic to America. With the spread of new technology, the hallmark of the industrial revolution, a
new and stronger middle class emerged. Like in England, the middle class became the new
consumers of written publications in fledgling industrial countries. To meet the needs off a large
audience the amount of literatuer with sensationalized content would also rise. Thomas Cargin in
he s book Murder in the Parisian Streets explains how by the end of the nineteenth century Pairs
circulation dials counted their circulation in the millions to meet the demands of the new literate

Analytical Essay On The Waterfront
In the realist film, On The Waterfront, Elia Kazan offers the audience an exploration of what it
means to value individual conscience in the pursuit of justice. Set across from New York City,
Kazan s tense expose of organised corruption in the 1950 s follows the protagonist, Terry Malloy,
as he struggles to choose between his loyalties in a world filled with dishonesty and trepidation.
Although it may seem that many of the characters are bound to silence by fear and corruption,
Kazan implies that a strong moral presence can motivate others to help their community by
exposing the facts to the public . Kazan suggests that poverty and corruption can lead people to
live in fear of those in power, as well as how people may feel obliged to be loyal to those have
helped them in the past. In addition to this, Kazan conveys that a strong moral voice can be
enough to catalyse change in a community. Through the exploitation of the workers on the docks,
Kazan highlights how power and corruption can drive people towards keeping silent about things
they know are morally inacceptable. Set in Hoboken, the New York skyline constantly appears
in the distance to represent the American dream. However, it is always masked by a layer of fog
and separated from the workers by a tall, metal fence. Therefore, Kazan implies that, despite the
idea that everyone should have an equal opportunity to prosper and live comfortably, the
American dream is obscured and unreachable for the longshoremen working on the docks, with
one worker even claiming: I m poorer now than when I started . Kazan further demonstrates this
view through his portrayal of Johnny Friendly and the Mob, who prevent the workers from
reaching this ideal. For example, when Father Barry first appears at the docks, one of Johnny
Friendly s men is taunting the workers, questioning: What s the matter? Nobody want to work
today? before leaving the workers frantically scrabbling for a token and the chance to get a day s
work. This suggests that the longshoremen are like pigeons searching for their day s feed,
powerless against the hawks watching from above who will be right down on them if they dare to
speak out against them. As a consequence, Kazan implies that the

Colonization of Egypt
What is a good country? Is a good country a country with a cheerful population? Is a good country
a country which controls more land than the next? Is a good country a country whose government
and economic system has absolutely no problems? Or is a good country a country that has a
delicate balance of benefits and problems. Well, we are here today to discuss the corruption of Egypt
, a good country, by Britain, a huge and powerful country. Although Britain was not the first,
Britain has retained control of Egypt for nearly 40 years and I am here today to ask for the
freedom and decolonization of Egypt from Britain. br br This problem all started in 1882 when the
British forced Napoleon Bonaparte, the leader of the French Army, out of... Show more content on
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Unfortunately, this pristine army was used entirely as a British commodity, without any Egyptian
permission. The new army was composed of mostly high to upper class citizens. These citizens
were chosen either because they had enough money to leave Egypt, or they were rebellious. The
citizens were shipped to a British camp in Cairo where they were stripped of their money and
clothes. They were given one uniform, a rifle, and a pair of shoes. The following day they would
begin learning deadly techniques for battle. Throughout this process, the Egyptian citizens thought
that they would be used for defensive purposes. Little did they know that the British were planning
to use them to do their dirty work in battles that were totally non Egypt related The Egyptians
could do nothing to avoid this unfair ruling by the British. If decolonized, Egyptians could be rid
of this problem and live in love, not fear. br br Oddly enough, the only things that the British
improved in Egypt were the health care, education, and improved farming methods. This
improvement was not for the Egyptians however, but for the traders and merchants which stayed in
Egypt while crossing the Suez Canal. Although the Egyptians did not benefit from these
improved resources, they were still expected to pay for it in the form of taxes. br br The economy
of Egypt, according to the constitution of 1971, is one based on socialism, with the people
controlling all means of production. The progress of

Greed In King Henry Viii
Imagine a world were you can not say something you may feel without the fear of being the next
victim of the execution s, or when your religion is changed due to the greed of one king and
everything you were taught to believe comes tumbling down. During the reign of King Henry
VIII from 1491 1547 that s exactly how most people felt. He was a selfish king, corrupted by
greed and lust with no sense of empathy towards his people. King Henry showed he was an awful
king over and over again with the Act of Supremacy , the dislike his people had for him, and
earning the title of the man who executed the most men and women during his time as king.
Henry s reign caused major troubled for England. There was an increase in unemployment, raising
the rents and fines for farmers, (Sparknotes) but the main thing that devastated England and its
people was The Reformation. The Reformation saw the breaking away of the English Church
from the Catholic Church in Rome in 1534 and the installation of King Henry VIII as its Supreme
Head (Robinson). Henry married Katherine of Aragon in 1527, he had multiple affairs through out
the marriage and was desperate for a male heir. They were married for over twenty years until
Henry s lustful eyes meant that of Anne Boleyn. Anne Boleyn drove Henry mad with lust refusing
to submit to him until she was Queen of England. Henry VIII tried and tried again to get Katherine
out of picture but many priest were against the divorce and refused to grant it.

Understand The Importance Of Communication
Some people do not understand the importance of communication. Being able to communicate
effectively, is the most important life skill a person can use. From the time we are born, how fast
we learn and the things we learn come from our family. Communication is defined as The exchange
of information or knowledge, as by speech, signals, writing, or non verbal communication. Bryan
Golden says, To be understood you must first understand. Everyone seems so desperate to be
understood, they forget to understand. Often people walk away from conversations not fully
understanding what the person said or meant. Simple miscommunication can cause big problems in
relationships, work, or life at home. A person s body language, facial expressions, volume,... Show
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If a person doesn t know what they are talking about then they are not credible. Research of a
topic can take a lot of time but is crucial to a speech. If a speeches purpose is to inform people,
then unbiased research needs to be done to inform the audience appropriately. Often people ask
questions after a speech and if a person is unsure of the answer, that could look bad. It always
better to know more than less! If a person seems well informed and able to give immediate
responses to questions, that makes a person look good. Research can help a person seem
knowledgeable in an interview; knowledgeability is employability! It s important to know as
much as possible about your audience as well. Knowing who the speaker is talking to will allow
the speaker to gauge the degree of depth or complexity require to meet their

Intellectual Property Protection and Enforcement Essay
Intellectual property (IP) is defined as property that is developed through an intellectual and
creative processes. Intellectual property falls under the category of property known as intangible
rights, which includes patents (inventions of processes, machines, manufactures, and compositions
of matter), copyrights (original artistic and literary works of), trademarks (commercial symbols),
and trade secrets ((product formulas, patterns, designs). Intellectual propertyrights has a significant
value to both individuals and businesses, providing in the case of large companies, over one half of
their value on return. Since intellectual property rights are so important to the U.S. economy and its
citizens, federal and state law provides... Show more content on Helpwriting.net ...
By contrast, the constitutional basis for federal trademark law is the Commerce Clause. (Yeh, p.1,
2012).
As a result, many laws, such as the Uniform Trade Act, the Misappropriation of a Trade Secret, the
Economic Espionage Act, the Copyright Act, the Federal Patent Statute, and Lanham Act just to
mention a few, have been enacted to provide legal protection against the unauthorized use, theft,
and other violations of the rights granted by those statutes to the intellectual property owners. For
instance, the Economic Espionage Act (EEA) was enacted by congress making it a federal crime
to steal another s trade secrets for own or another s benefit. In addition, the EEA was passed to
address the ease of stealing trade secrets through computer espionage and using the internet, and to
penalize those who commit these type of crimes. Additionally, these laws allow the IP owners to
recover any profits made by the offender, recover any damages, provide severe criminal penalties,
fine organizations, and impose prison terms and injunctions to all perpetrators as a remedy.
Furthermore, intellectual property rights gives their owners or holders monopoly rights as a
protective measure for a specific period of time. For example, in 1995, congress modified the U.S.
patent law to make invention patents valid for 20 years and design patents valid for 14

Southwest Airlines Case
Southwest Airlines Case Study
1. Company Overview
Southwest airlines began in 1967 as a low cost, low fare, customer friendly air service shuttling
passengers between San Antonio, Dallas and Houston, Texas. Founded by Rollin King and Herb
Kelleher, Southwest moved from a small commuter transport of 18 round trip flights within Texas
to a bustling market share leader providing more domestic flights than any other airline within the
industry. Within two years of its first flight the airline was able to report profits in a trend that has
continued since 1973, despite industry downturns, economic recessions and intense rivalry attacks.
No longer the quirky underdog, Southwest has established itself as the low fare, low cost industry ...
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A friendly, fun loving spirit to customers is key to their competitive advantage. * Corporate
Culture Committee promotes Positively Outrageous Service * Employees present happy faces
to passengers; Display fun loving attitude; Insure passengers have a positive flying experience *
Extreme gate makeover improved customers airport experience * Several programs started to
intentionally nurture and sustain the southwest culture: Helping Hands, Heros of the Heart
Award, CoHearts Mentoring Program, etc. * Monthly newsletter spotlights employees who best
embody the Southwest Way Core Values: SWA doesn t waist their time with a litany of core
values. They simply have two that permeate the work environment LUV and Fun. * LUV
Southwest s code word for how to treat employees and customers dignity, respect, demonstrating
caring, loving attitude; the Golden Rule is expected of all employees. * Southwest has been in
LUV with their customers from the very beginning. * FUN the spirit in which SWA employees
are expected to perform their job; SWA is a big family that love to have fun together; employees
are encouraged to go out of their way to entertain their customers, making sure they always leave
with a smile. * Employee parties are regular events and costumes are always

The Issue Of Texas Law Essay
ISSUES 1.Under Texas law, is a contract valid at the time it was created when a 16 year old is
involved in a contract with a production company, even though such contract is unenforceable? 2.If
so, under the same law, was interference of celebrity willful and intentional when celebrity did not
have knowing inducement? A.Under the same law, does a celebrity know or should have known
his contract with a production company breached the contract between the 16 year old and the
production company, when celebrity was not aware of the latter contract s exclusive term, and
celebrity knew the production company had contracted many artists in the past, even though
celebrity knew such contract existed? B.Also, under the same law, does celebrity induce a
production company when celebrity said the songs were studio ready, could beat the August
deadline, could start recording immediately, and negotiated better terms? BRIEF ANSWERS 1.Yes.
When a 16 year old enters to unenforceable contract with a production company, such contract is
valid at a sixteen year old s election. 2.Probably not. The test for whether celebrity s interference
was willful and intentional requires that celebrity has knowing inducement. A.The facts mentioned
above, are likely to persuade a court to hold that celebrity did not know or should have known his
contract with the production company breached the contract between the 16 year old and the
production company. B.A court will likely hold that

Bohemian Rhapsody Essay
Queen s cult classic hit Bohemian Rhapsody debuted in 1975; this single exploded and had sold
more than one million copies by the start of 1976. During a period when rock was finding its roots
Queen seized the opportunity to experiment with what could be accepted in mainstream music.
Through thoughtful and decisive manipulation of musical elements such as tonality, harmony, form
and lyrical undertones; Queeneffectively conveys musical meaning and entertains listeners.
Bohemian Rhapsody falls under a genre known as progressive rock. It s a genre that is
characterised by the unorthodox take on form which incorporates aspects of other genres and often
supports aspects of a classical form.
This song is peculiar in that it has four sections, and lack of a chorus, these sections being; Intro
(0:00 00:49), Ballad (00:49 3:02), Operatic verse (3:02 4:07), Hard Rock (4:07 4:54) and Outro
(4:54 5:55). The title Bohemian Rhapsody has particular significance when in relation to the
musical experience of the listener. The word Bohemian in this context refers both to the lead vocals
journey (as bohemianism focuses on the impact an ... Show more content on Helpwriting.net ...
He is begging to be acquitted of the charge as the devil made him kill a man . At this point the
song has modulated into Eb major. The texture is lightened again (similar to the beginning) to
just the vocal lines supported by the occasional keyboard phrase as the two voices fight for focus
and the verdict for the case. The drums are quite interesting as they could be likened to the sound
of a judge using a gavel in order to pronounce a final decision. The very use of an operatic section
is quite odd for a typically song of the era but when suddenly introduced between two texturally
thick sections, it is quite effective and aids the transition between the

Palm Beach Research Paper
Palm Beach 2108
Palm Beach, a northern beachside community of the Northern Beaches in Sydney, is situated 41
kilometres north of Sydney s CBD. Palm Beach is on a peninsular and is often referred to as
Palmy by the locals. According to the older locals, Palm Beach was once a retirement suburb, but
is now coming to life since it s been opened up to mature working professionals. It s mainly made
up of homes amidst the trees with some units and businesses scattered about on the main roads like
Barrenjoey Road. While there are currently no big shopping centres, future plans for development
are likely to bring about such change over time.
Palm Beach 2108
Colloquially known as Palmy , Palm Beach is a Northern Beaches suburb that has direct access ...
You will see plenty of native animals, birds, and plants and you might spot the ever so rare spotted
gum tree.
Barrenjoey Lighthouse When you take the walk that goes through the Ku ring gai National Park,
you ll see the Barrenjoey Lighthouse, an iconic landmark, at the end of the Palm Beach peninsula
region. This lighthouse, built in 1881, is the highest point of the Barrenjoey Headland. Don t forget
to bring along your camera because you won t want to miss this photo opp.
The Palm Beach Market Every fourth Sunday of the month, between 9 am and 3 pm, locals get
ready for the Palm Beach Market where they can shop for homemade wares, fair trade products, art,
photography, homewares, ceramics, and more.
These attractions, restaurants, and activities will give you an idea of what it s like to live in Palm
Beach, but this is only the beginning of the suburb s

Fluid Balance Essay
Case 1
1. The first way in which this patient s fluid balance is altered is by the presence of vomiting
noted by the emergency department. Vomiting can cause a significant loss of electrolytes as well.
The patient also has a fever of 102.3, which has probably caused some heat release by sweating
leading to fluid loss. The doctor notes the patient is breathing quickly which indicates he may be
losing fluid through hyperventilation. The large quantity of alcohol consumed by this patient also
contributes to the alteration of fluid balance by inhibiting the pituitary gland from secreting anti
diuretic hormone (ADH) which acts directly on the kidneys to reabsorb water. When ADH levels
are reduced, the kidneys produce more urine resulting in an increased ... Show more content on
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The osmolal gap is elevated in this case.
7. The calculated osmolality with ethanol compensation was = [2*[Na+] + ([BUN] / 2.8) +
([Glucose] / 18) + ([Ethanol] / 4.6)]: 352 mEq/L
The osmolal gap: Serum osmolality Calculated osmolality: 28 mEq/L. The osmolal gap is elevated
in this case.
8. The clinician repeated the chemistry panel and ethanol level when the serum osmolality was
obtained so that the osmolal gap could be calculated from that particular blood sample. In order to
calculate the osmolal gap, concentrations of BUN, glucose, serum osmolality, and ethanol level are
needed.
9. Based on laboratory results, this patient has co ingested a toxic alcohol i.e. methanol, eythlene
glycol, isopropyl alcohol. Other lab tests that could be ordered to confirm diagnosis include
measuring blood levels for methanol or ethylene glycol. Urine can also be obtained to see if
calcium oxalate crystals are present to confirm diagnosis of ethylene glycol ingestion. I could also
request for a blood lactate to rule out lactic acidosis which could be explained by the decrease in
bicarbonate and metabolic

Cosmetic Surgery In Tony Stark s My Beautiful Mommy
The media starts conditioning with our youth by the use of superheroes to sports. Boys are
conditioned to think that being physically aggressive with another boy is normal. Or that being
successful with work and being rich will likely make you successful with women. Girls are taught
to find this as normal and to be an attractive quality in a partner. This is portrayed from movies
such as Iron Man. Where Tony Stark who can be credited with being sophisticated but at the same
token is a millionaire playboy. You may ask the questions Aren t these children a little young to
understand the concepts here? or even Well don t boys at that age think girls are lame, why
would they want to become rich to get a girl? (Beck, 2009.) Now the question is posed to you.
Don t these boys idolize their heroes and want to grow up to be just like them? Action figures are
clung to by the hands of our youth, giving them something to aspire to become. Do we want our
children to idolize those qualities? Can they be blamed for their... Show more content on
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Which depicts a mother looking to undergo cosmetic surgery; tummy tuck, liposuction, and
breast lift also referred to as a mommy makeover . The mother is trying to explain it to her young
daughter that it will make her Not just different, my dear but prettier . Setting the standard that
post pregnancy bodies are in fact not beautiful or desired by their spouse. This book is aimed at
four to seven year olds, instilling in them not only did they ruin their mother s body but the fact
that they or their future spouse should follow suite and get a mommy makeover . In 2007 more
than 400,000 women with young children underwent cosmetic surgery (Abate, 2010). So in 2008
the writer, a cosmetic surgeon, Michael Salzhauer and illustrator Victor Guiza released the book;
on Mother s Day. Reinforcing the male dominance in our society that a man will tell a woman and
their children how she should

Example Of Rhetorical Hyperbole
What happens when one abuses their given basic constitutional rights to the extreme? When
observing the recent actions of NGO giant Greenpeace, this question comes in as a determinant.
The largest forestry enterprise, Resolute Forest Products is indicting Greenpeace of slanderous
behaviour as well as the fabrication of photos, and falsifying evidence. In response to their lawsuit,
Greenpeace states they did not lie but at the time they were engaging in rhetorical hyperbole.
According to their words in a court gesture, their statements about forest destruction dealt by
Resolute can be describing figurative, rather than literal destruction. In other words, they are
utilizing the defence of free speech. This isn t the first incident to occur from Greenpeace, as
well as from other NGOs. What these NGOs don t comprehend is whenever they apply the
method of using exaggerated facts to reel in donations, it s dealing a lot more damage than they
realize. Consider the following, if the rhetorical hyperbole defence is valid; this spells out the
legal precedent for years to come, creating massive negative impacts on company and people
relations. Therefore, exaggerated truths used by NGOs should be made illegal.
Concerning the negative impacts that can stem from using exaggerated truths, misinformation can
wrongly put a bad light on the company and the public. Before the lawsuit, Before the lawsuit,
Greenpeace has been vigorously petitioning Resolute s patrons to embargo its

How The Grinch Stole Christmas Essay
I have chosen to look at How the Grinch Stole Christmas by Dr. Seuss from a Marxist
perspective. The Marxist school of criticism focuses on the clash between the dominant class and
the lower class. This poem is about the Grinch, who is very different from everyone else in his
society, making him an outcast that nobody wants to be around. The Grinch is the embodiment of
the lower class because he does not get to make important decisions and he lives in isolation. The
Whos are the complete opposite of the Grinch, as they represent the dominant class and they get to
live together in their tight knit society without any worries. The Grinch wanted to destroy
Christmas because nobody gave him a present, as they all viewed him as evil and as detrimental...
Furthermore, this is an example of the lower class trying to overcompensate by trying to
overthrow and cause chaos to the dominant class. The people of that era were very adamant to
accept people who were different from them because they wanted everyone to be the same and
follow the same rules. The Grinch did not want to follow the rules and so he broke away from
the town, to live somewhere where his voice was heard. Once the Grinch stole all of the
presents, stocking and trees, he realized that the real value was not in the presents, but in the
people celebrating together. This caused him to look past his hate and break the class system, by
joining in with the Whos. As a result, he was no longer separated in a separate class, as he
transitioned into the dominant class. I believe that this poem does not fully reflect the economic
division or even the class division, as it is a children s poem which mostly focuses on the message,
instead of specific details. Although, we can infer that the Grinch was in a different class system,
due to his attitude towards the other people of the village and his feeling of resentment and

Sharon And Her FiancГ©e s Motive For Being Dishonest
Sharon and her fiancГ©e found a cat in distress, he rescued it and she discovered that it was the
missing cat that was mentioned in the classifieds so she contacted the owners and returned him
to their home. Her fiancГ©e took credit for the rescue and the cat s return even though he did not
want to search for the cat and, once he found him, he simply wanted to release him. Once they
left the owners home, Sharon questioned her fiancГ©e s motives for being dishonest to them and
disloyal to her, for which he could only say that he needed to. In his mind, he took the credit
because he wanted to be adored by strangers and seen as a kind, saintly man in a world that
stereotypes Native Americans as lazy alcoholics, which he certainly is not. After

The Life of Miss Emily Grierson in Faulkner s A Rose for...
In William Faulkner s A Rose for Emily is a short unpleasant story. Everybody faces difficult
hardships, relationships, and family matters, such as life and death of loved ones. While going
through those difficult times people end up having a difficult time by letting go of loved ones.
After reading A Rose for Emily, Miss Emily Grierson had to experience difficult times in her life.
She could not date anybody, her father passed away, she met a soon to be great guy, poisoned him,
and end up being alone. The story began when Miss Emily Grierson s father passed away. Miss
Emily s father was a very difficult person to do deal with. He was difficult because he seemed hard
to get along with. He never seemed like he would be a person that... Show more content on
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They all began to remember all of the men that were interested in Miss Emily, but knew he dad
chased them off because he was the only person for her, in his mind. Miss Emily s father was a
deceptive person and played a good role in all of Miss Emily s actions. After her father s death,
she realized that she had the house to herself. She was actually excited because she felt free. She
did not have anybody trying to tell her what to do or have somebody stopping her from meeting
any possible boyfriends or husbands. People in the community were also a little excited about
her being home alone also, because they could know persuade her to tell what the body of her
father was. Miss Emily was a little antisocial and did not want to socialize with the people in her
community. Not long after he father passed away some ladies from the community were
preparing to call her house and offer aid. According to the text, Miss Emily met them at the door,
dressed as usual and with no trace of grief on her face. She told them that her father was not
dead. She did that for three days (Faulkner 123). During those three days numerous people,
ministers and doctors, were trying to get in touch with her, but she was not following through.
Those numerous people were only trying to persuade her to let them dispose of the body. Miss
Emily was sick for a long period of time. She ended up cutting majority of her hair off, which made
her

Visual Search Experiment
A visual search experiment is a task that requires your attention to be focused on specific thing or
object. While doing this, you are actively scanning for a specific feature or object, known as a
target, while other features are around the one you re looking for, also known as a distractor. In the
case of the use of this visual search experiment, it was able to bring our attentionto how long it
takes us to process information and find the specific thing that we were looking for.
The first trial included using a feature search, which had all of the distractors in blue. But, then
the second trial was Conjunctive; in that they added more shapes and colors some of them blue
circles, and even green squares. In the trial I completed, I was told that I needed to use the n key
to set up for the stimulus, and then to press the m key if the stimulus was present, or z if the
stimulus was not present. The target that I was looking to find was the green circle. I needed to
record if we could find it as quickly and as accurately as possible using the keys. There were 80
trials that I went through and had to complete. Throughout the trial I was looking for the green
circle amongst all of the other distractors. The distractors were all the color blue but their shapes
changed throughout. There was no order that ... Show more content on Helpwriting.net ...
I eventually even began to see blue circles and green squares, but I still had to pick out the green
circle. Throughout the trial, though, there were times when the stimulus wasn t present at all or
when it was overlapping on a distractor, making it even more complicated to pick out. The
Independent Variables are the types of search that we completed (feature or conjunctive), the
number of shapes in any given trial, and the choice of whether or not the target is present. The
Dependent Variable is how long it took us to respond to the

Differences Of An Exemplary Citizen
An Exemplary citizen
What does being a good citizen mean exactly? There are many factors that will affect if one is
viewed as a one. Being considered a good citizen will depend on the country as every country is
unique and sees some aspects differently compared to others. The United States of America and
China share similarities and differences through their preamble, constitution, and citizenship.
Similarly, these countries use their preamble to create a broad proposal of what a good citizen is.
Both serve as a guide for what their constitution will be discussing as well. In addition to this each
preamble has a part that explains where consent is derived from. Comparably they both proclaim
that the power comes from the people. The United States express the We the People of the United
States statement, whereas China claims that All power in the People s Republic of China belongs
to the people. These words are proof to both countries claim to be a democracy. A functioning
democracy is the form of government that provides its citizens with lots of freedom, opportunity,
and prosperity. Meaning that because of this both groups of people are encouraged to be very
involved as the power is coming from them. Although there are several similarities, differences can
be found in the format or structure of the preambles. The United States preamble is significantly
smaller compared to China s. In general, the United States prefer the succinct version as it allows
the reader

Two years after the looting, Adalbert remained in the...
Two years after the looting, Adalbert remained in the estate by necessity, for no one else in the
estate could qualify, or capable of governing the land and the people. The news of the new faith
peasant uprising in the estate and the lack of governance reached other realms. Soon later, an army
from other Land had arrived without notice, under the flag of black eagle. The ambitious man who
led this campaign intended to take this land to his complete control in order to expand his
kingdom. He was a full knight in his own rights, carrying his coat of arm in utmost dignity.
Alongside the knight was a young squire, who compensated his lack of strength with God given
charm and wit, such that the older knight admired his young wisdom and... Show more content on
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The squire and the knight came to an agreement that it was a better idea to search in two different
groups, thus the knight walked upstairs while the squire descended down the stairs.
After a few rooms the knight found himself in the master room where Adalbert dwelled in, and
Adalbert at that time was changing into a white robe when the knight walked in and saw him. The
Golden Maiden, The knight exclaimed, for he had not seen more than a few women in his lifetime,
such that he mistook Adalbert as a maiden due to the long, silky hair that he possessed. His
excitement blinded him, making him forget about how the Golden Maiden had already returned to
heaven years ago.
Yes, this must be the motherof the squire, and he said that if I could find her remaining alive, I
can take her as my wife what a trophy in this infertile land! The knight rejoiced and ran over to
capture Adalbert.
Completely unarmed, the blond man gasped at the knight, and frantically glanced around the
room to see if anything could be of his help a weapon, or a servant, anyone who could bring him
away from this danger; however the surrounding was as silent as he was many occasions ago, and
there was no longer anyone left in this land who could stand up for him.
The knight first humiliated him in the manner of a woman. When the squire found his knight and
the blond man, the illusion vanished, and they recognised that Adalbert was not a

British Attitudes Of The Slave Trade In Nigeria And Nigeria
Both Britain and Nigeria were competition to have a larger empire. At the beginning of the 19th
century, Britain s main interest was in trade with India, that then had come to dominate by the end
of the 18th century. The British interest in Africa was incidental; ships bound to and from India
had to pass along the African coast where they obtained supplies and occasionally became
overloaded or shipwrecked. Only a few spots in West Africa, like the Gold Coast and the Slave
Coast (modern Nigeria), offered enough profit to make them attractive in their own right, so that
by the end of the Scamble the British occupied only the Gambia, Sierra Leone, the Gold Coast and
Nigeria. Naturally, the British also acquired extensive holdings elsewhere in Africa, notably in
Egypt, Kenya and South Africa, (Howe 89), but in West Africa, most of the territory went to the
French. Most British attitudes about Africa were shaped by their experience with the slave trade.
According to The Book of Empire, The British first became involved in the trade in the 16th
century and became major players by the 18th century. Majority of the merchant seaman had seen
and or owned slaves at some point of time in their career in the late 18th century the abolition
movement began to introduce Africans and their land to a wider audience in Great Britain.
Slavery in the Atlantic was always more complex than history books can convey. Most slaves were
forced to work as agricultural laborers, working long hours in

Superior Manufacturing Essay
Superior Manufacturing Company
Q1. Based on the 2004 statement of profit and loss data (Exhibits 1 and 2), do you agree with
Water s decision to keep product 103?
Table 1: Product 103 Costs
|Product 103 Costs |
| |direct |indirect |
|Fixed | |16,039 |
|Variable |5,763 |7,181 |
If product 103 is terminated, there will be a greater loss since Superior has to continue to pay fixed
costs. Fixed costs include Rent, Property Tax, Property Insurance, Indirect Labor, Light Heat,
Building Service, Selling Expense, SGA, Depreciation, Interest and Other Income. Loss of ... Show
(Note It is assumed that the price elasticity of demand is constant over the period of time.)
A result on the next page shows that at sales price of $21.50, the sales quantity rises to 1,140,085
units and net profit turns to positive for the first time. Besides, if a company continues to reduce
the price further, at the point of $15.50, it is where the company s profit on product 101 is in the
highest position as it gives the net profit of $3,901,908.
However, there are several factors for the company to choose its pricing strategy. In this case, it
may be better if the company choose to sell its product at $21.50 instead of $15.50. This is due
to the fact that price cutting appears to be not a good strategy in this industry. If every player in
the same industry starts to lower the price of their products, every company will end up having
the low price, which in turns lead to a low profit margin. Moreover, referring to the calculation in a
below table, it also implies that if the price is lower than $12, sales will not be able to cover the
variable cost incurred, thus it will bring about a loss in net profit.
|Sale price |Unit sold |% Cash |Actual |
| | |Discount |Sale Price |

Van Nguyen Should Be Abolished
In my opinion, I believe Van Nguyen should have been given clemency. While he was convicted
of drug trafficking, Singaporean police should have not carried out the execution for reasons
such as: inhumanity and contradiction. In today s world we all want to move towards a violence
free society, and I can t see how dishing out capitol punishment helps our move. It is contradicting
and makes our plea for violence free seem meaningless. I believe no one deserves to die, and that
we all make mistakes, some worse than others but we should all be given a second chance.
Furthermore, I don t believe that executing Van Nguyen will deter future drugtraffickers from this
type of behavior. Instead, what should have happened was, the Singaporean governmentshould have
still sentenced Van Nguyen to a penalty, but one that will allow people to rectify their mistakes,
and reflect on their choices and understand the consequences that are involved and what the effects
are on others. Finally, I can understand Tony Abbot s statement, about people do need to
understand that drug trafficking is a very serious offence , it is clear that while traveling overseas
you are out of the Australian governments control, you leave our democracy and enter another, and
it is important to familiarise yourself with other laws, but in the end, the decision made on Van
Nguyen s life was unreasonable.
I believe that the amount of heroin and in fact all drugs are enough to cause many drug related
deaths. I also

Audit Review Questions
Auditing
Final Review Questions
Chloe Granahan 1.
Assume that the audit team notes the client has made a significant change in its product line which
requires that new equipment be purchased. Which of the following would be of greatest concern to
the auditor? A. Inappropriate book value of new equipment.
B. Impaired value of new equipment.
C. Impaired value of old equipment.
D. Inappropriate depreciation calculation for new equipment.
2.
A.
B.
C.
D.
Audit procedures should be proportional to which of the following? The assessed Risks
Size of the Client
Size of the Firm
The Assessed misstatements
3.
Which of the following assertions are usually the two most relevant assertions related to ... Show
During your audit of Brown Company you are trying to determine whether all accounts payable
were recorded.
Which assertion are you gathering evidence for? A. Occurrence
B. Presentation and Disclosure
C. Completeness.
D. Valuation or allocation. 9.
Which of the following procedures will usually be performed by the auditor to actively determine
obsolete inventory? A. Confirmation of inventory with customers.
B. Footing the inventory subsidiary ledger
C. Tracing inventory ordered by the client to receiving reports
D. Analysis of inventory turnover and sales reports. 10.
A risk to the auditor due to the complexity of physical inventory includes the possibility of which of
the following? A. Overstatement of individual items across multiple locations for cutoff testing.
B. Utility of the items exceeding their cost for existence testing
C. Movement of goods during existence testing
D. Stocking of only one type of inventory in the warehouse for presentation and disclosure testing.

11.
Bank transfer schedules are used by the auditor to address which of the following concerns? A.
Kiting
B. Lapping
C. Embezzlement by omitting outstanding checks on reconciliation.
D. All of the above 12.
How will the auditor most likely utilize the bank reconciliation as evidence in the audit of cash? A.
The auditor sends the reconciliation to the bank for independent

The Denigration Of Native Americans
Among many things, Native Americans fought against Europeans and the new American
government, are to preserve their cultural and traditional religious beliefs. Most of the challenges
facing Indians today are the legacies of those conflicts. Alexie illustrated the consequences of
denigration of Native Americans in Flight. Zits again back in time to 1876, the battle of little
bighorn in another body of a young Indian boy. He couldn t believe he was standing right next to
the seventh Calvary with George Armstrong Custer. He called Custer Crazy egomaniac who think
his going to be the president of the United States. Custer is one of the top two or three dump asses
in American history (Alexie 69). Lieutenant Custer took his army ignoring his superior

Michael Pollan s All Flesh Is Grass
In All Flesh Is Grass, Michael Pollan investigates the alternative models of producing food. To
study the agricultural food chain, Pollan begins his journey in chapter 8 at Joel Salatin s
Polyface farm in Virginia, helping to make hay. Polyface farm is home to a wide variety of crops
and livestock: chicken, beef, turkeys, eggs, rabbits, pigs, tomatoes, sweet corn and berries. Salatin
calls himself a grass farmer. He takes into a deeper analysis on organic food, one of the most rapidly
expanding product lines in America s supermarket. There Michael gets to see the symbiotic
relationship between animals and grass in action. Michael Pollantalks about an alternative method
of producing food that is being overshadowed by the big, industrial system. Salatin s 100 acre
Farm produces 25,000 pounds of beef, 50,000 pounds of pork, 30,000 dozen eggs, etc. Pollan
indicates Polyface is an alternative farm, resembles the old agricultural ideals, and that grass is the
primary foundation for the farm. There is a variety of native grasses and animals who contribute to
how the farm function effectively without chemical pesticides, fertilizers, or animal antibiotics.
This is because everything on Salatin s farm relies on grass, the cows eat it,... Show more content on
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As an alternative to the industrial food chain which is now prevail in the US, the organic food chain
emphasis that nature rather than the machine should supply the proper model for agriculture
(Pollan 131). The idea of organic is best demonstrated by farms that raise diversified species in a
traditional way and target at the local market. However, most of the organic food people consume
today is produced from the industrial organic farms which belong to the industrial food chain
instead of the ideal organic food

Survival In Auschwitz by Primo Levi
There moments when people just look back in time how situation drastically changed to modern
time. But it wouldn t have become a lesson if no one looked at the issues people had affected
society to present and future. According to the well known book in 20th century written by Primo
Levi, Survival In Auschwitz, he explained about the time of his experience as a young 24 year old
man being placed in German camp since he was considered as Italian citizen and Jewish raced .
During the holocaust, it is one of the most horrible case of position to be part of because it is a
matter of fact that there are unfair controversy based on race, and how people were severely
treated. There is a point when people experiences the suffocation, but towards... Show more content
on Helpwriting.net ...
They were placed to work in camp. If they refuse to do what the Germans tell them to do, they ll
just kill them. Many Jews died by murder, starvation, or living with diseases living in camps. He
survived in camps for 10 months, and was known as greatest author and a survivor, throughout his
life experiences.
For all what Levi had gone through must be the scariest experience. It started off from Levi s
life how he was pursuing his career as a Chemist, then all of the sudden, Germans just had to take
over Italy and capture many Jews as possible to either send them to camps or get rid of their life.
It is unbelievable to think about before time of Holocaust, Germans and all only do is just kill
people, force them to do things they really don t deserve to do like working in factories. It is
also unbelievable that Germans who are in charge of looking after the Jews, they treat them like
animals, not human being. Hardly any food for them to eat, forced them to work, everyone
looked the same by having their heads shaved and getting their arms tattooed with code numbers.
Just reading through Levi s partial life experience living in Auschwitz, is just incredible how he
manages to remember the worst times he had seen and done. The greatest and worst times will
always be glued into a human s brain. It s amazing how he s able to tell a story to tell by just
writing what he remembered from experience into a

The Impact Of Scientific Theory On The Development Of The...
Question One: Theory Part One Research is important in our society since it contributes to the
development of the world we live in through the application of theory. Research allows us to
investigate, experiment, develop, support and explore previous facts and work of new and
existing theories. The research and the investigation of topics should be significant, relevant, and
of interest to those working and studying in the field. A systematic approach using a research
method that provides accurate, reliable, and selective critical use of data is necessary for
conducting a good research. A good research supports or challenges existing theory. In the world of
theory, theory in common language differs from scientific theory, and psychological theory. Theory
in common language is use to mean a guess, idea or speculation that someone has about something
that is not tested. Scientific theory is an explanation for a phenomenon based on previous
observations that have been built on a set of facts and principles that will allow us to predict future
behaviors and events . Psychology theory describes a behavior and make predictions about future
behaviors, emotions, and thoughts of individuals. Nevertheless, knowing the terms and the
differences about theories and concepts would allow researchers to have a better understanding on
how to use and apply the terms in theory. The researcher must have a clear picture of how to
develop a study that includes the adequate information

The Security Of An Organization s Computer Networks
The security of an organization s computer networks play a critical role in modern computer
systems. In order to have high protection levels against malicious attacks, a number of software
tools have been developed. Intrusion Detection Systems have recently become an important
research topic due to its capability of detecting and preventing attacks from malicious network
users. Security incidents are increasing at an incredible rate every year. As the complexity of the
threats increase, so do the security measures that are required to protect the organization s networks.
Data center operators, network administrators, and other data center professionals need to
comprehend the basics of security in order to safely, effectively, and... Show more content on
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Network Security Policies protect assets from users, whether malicious or not. Most people act
responsibly at work. Although there are occasionally users with bad intentions who seek to
destroy or abuse company property, a large percentage of people strive to do their job in the most
efficient, effective, and easiest way possible. Policies help protect a company s assets from all these
types of people.
Liberty Beverage s Network Security Policy
Network Security Policy
Free Use Disclaimer: This policy was created by or for the Liberty Beverage Corporation for the
Internet community. All or parts of this policy can be freely used for your organization. There is
no prior approval required. If you would like to contribute a new policy or updated version of this
policy, please send email to policies@LBC.com.
Things to Consider: Please consult the Things to Consider FAQ for additional guidelines and
suggestions for personalizing the Liberty Beverages Corporation policies for your organization.
Last Update Status: Updated July 2015
Overview
See Purpose.
Purpose
This standard specifies the technical requirements that wireless infrastructure devices must satisfy
to connect to a Liberty Beverage s network. Only those wireless infrastructure devices that meet
the requirements specified in this standard or are granted an exception by the InfoSec Team are
approved for connectivity to a Liberty Beverage s

Drunk Driving Research
Drivers under the influence are everywhere. On the roads of course, but also as close as in towns
and neighborhoods. It seems like everyone knows someone, caught or not, who has got in a car
after having a few drinks or taking drugs. That s because in the United States an estimated
300,000 people drive drunk each day (Madd). In 2013, 28.7 million people admitted to driving
after drinking alcohol. What is the national and state governments doing to stop those drivers?
For starters, only around 3,200 drunk drivers a day are caught and arrested.Of those arrested 50
75% of them will continue to drive on a suspended license. It usually takes around eighty instances
for a regular drunk or high driver to be caught. One of the easiest ways to get

The Internet And Its Impact On The World
The internet is a vast place with information on every topic known to man, even the unnecessary
ones but only 0.03 percent (Jones 2014) of the internet is surfed by the majority of the population.
The other ninety nine point ninety seven percent is left untouched. That other large percentage is
possible to get to but companies like google, bing, and yahoo haven t cracked the code on how to
do it but at the same time choose not to incorporate that large percentage because they think it s
too risky to do so. This unchartered area for most is known by many names such as the darknet,
invisible web, and hidden web but most call it the deep webbecause of the ocean metaphor many
tech savvy people use to represent the internet and The Deep... Show more content on
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Now how sites become deep web material is anything from: requiring a password to getting in
,or encrypted ,or the website is trying not to be found. Thats where programs like Tor come
along or otherwise known as the onion router because the process Tor uses is known as onion
routing. Onion routing is the idea that if someone wants to access a website they go from point
A to B like on the regular internet but since onion routing/Tor is built on anonymity they get
from point A to B by adding more points so on onion routing the user would go from point A to
B to C to D to E to F or however many it takes. How they do this is when a user sends a signal that
they want to go to a website then that signal will be encrypted and sent to a node or just another
computer. When the signal gets to that node a layer of the encryption will be solved and then
sent to another node and the same thing will happen till the signal reaches it s final destination.
This process means that search times are a little longer then normal but it is to insure that the user
stays as undetectable as possible. Now Tor s system is designed in a way that anyone can be a
node if they wanted too, all that means is that traffic will go through the users pc (Tor 2005).
The Deep Web gets a lot of bad reputation due to what resides in the depths. Because the Deep
Web is so difficult to navigate, it leads to many illegal things being stored

Guns N Roses Reunion Essay
Fred Durst, the frontman of the American nu metal band from Jacksonville, Florida Limp
Bizkit, had claimed that he and his band were somehow the backbone of the sought after Guns
N Roses reunion. However, it has been said that the original frontman of Guns N Roses Axl
Rose, plans to end his music career for good after the band s reunion. The organizers are still in
talks whether the original members of Guns N Roses will be performing on the same stage
again after they split up. And it seems that the reunion is kicking off after Axl Rose and lead
guitarist Slash have already reconciled after a long conflict. During the recent gig of Limp
Bizkit at the Reading festival, Durst made a shout out to the crowd, I d like you to know that we
re responsible for Axl and Slash being back together, Fred Durst also said, We had a meeting,
and it went really well. And when Fred Durst was asked by a spectator about his role in a
possible Guns N Roses reunion, Fred Durst said that he has a strong feeling that there s going to
be a Guns N Roses tour coming up ... So you better get your tickets when they go on sale. That s
all I can say. ... Show more content on Helpwriting.net ...
The most recent Guns N Roses reunion indication came up from a former member of Guns N
Roses since 2001 Richard Fortus, during a radio interview in St. Louis, the professional guitarist
revealed that there s a lot going on and that 2016 will be a big year for the band. It was in 1985
when lead singer Axl Rose and lead guitarist Slash co founded Guns N Roses, and despite of the
band s success Slash left the band a little more than a decade

Introduction Of Mapreduce Programming Model
Introduction to MapReduce Programming Model MapReduce is a programming model and an
associated implementation for processing and generating large data sets with a parallel,
distributed algorithm on a cluster [1]. Before the introduction of MapReduce, biggest challenge
in front of Google was processing large input data and distributed computations. There was no
solution for parallelizing the computations, distributing the data, and handling failures. In order
to solve these problems, Google introduced the concept of MapReduce for parallel computation
in a distributed system for synthesizing large datasets. MapReduce programming paradigm is
similar to the concept of map and reduce primitives which are present in Lisp and many other
functional languages. The input to a MapReduce program is a (key, value) pair. The output is a
set of (key, value) pairs. There are two main functions, a map function and a reduce function. Map
function takes an input (key, value) pair and produces a set of intermediate (key, value) pairs. The
MapReduce library looks for all the values of one key and groups them together. These are then
passed to reduce function. The reduce function gets an intermediate key and all the values
associated with it and merges these values together to form a possibly smaller set of values. The
original implementation of MapReduce was done by Google but now other companies are using
their own implementation of MapReduce. For example, Amazon s Amazon Elastic

The Myers Briggs Personality Assessment
Introduction How can a teenager with a Peace sign on the back pocket of her blue jeans leading
a Sit in be described now as Responsible, Analytical, and Faith filled? Yes, that is me! In this
paper, I will explain these three main strengths that I believe to be true about myself. I utilized
the Strengths Finder 2.0 and the Richard step for my strength assessment (Rath, 2007 Richard
step: Enrich Yourself Step Up Your Career Tests, Tools, Personal Guidance, 2015). Additionally,
I will compare these findings to the Myers Briggs Personality Assessment ( Personality test
based on C. Jung and I. Briggs Myers type theory, 2015). Please fasten your seat belt as this is
going to be a quick but wild ride from rebel to responsible! Explanation of the 3 Assessment Tests
The Strengths Finder 2.0 book by Tom Rath, originally published in 2001, is rated as a #1 Best
Seller by the Wall Street Journal (Rath, 2007). The recently released copy contains an access code
to take their version of a strengths assessment test. When finished I received a report listing my five
predominate strengths with a description of why I stand out from others with the same strengths, an
application section and finally a section to help me utilize my talents. The Richard step was very
similar to the online test found in Strengths Finder except that it is free. Labeling of my top
strengths were different between these two tests but in many cases they contained similar subject
assessment.

The Historical Context Of The Letter To The Colossians
The letter to the Colossians was written by the apostle Paul. It is likely that Paul wrote the letter
of Colossians in the late AD 50 s or 60 s, while he was imprisoned. This letter was written to a
gentile church plant located in Colossae, a city of Rome. Paul planted churches in Ephesus
which is 100 miles west from Colossae. However, it is improbable that Paul is the founder of the
church of the Colossians since he was imprisoned at the time. For example, Paul said,
Aristarchus my fellow prisoner greets you, (Col. 4:10, ESV) indicating his imprisonment as he
mentioned his fellow inmate. The book of Colossians is not the only prison epistle that Paul
wrote; The book of Ephesians, the book of Philippians and the book of Philemon are all prison
epistles. So, perhaps, it was Epaphras who planted the Colossians church. This exegetical study
will explore the historical context of the Book of Colossians to understand why Paul exhorted
and prayed for the Colossians to be filled with God s divine will. Colossians 1:9 14 is relevant in
today s time because it proves that the power of intercessory prayer edifies the Church to defend
the gospelfrom false teaching.
Historical Context
It is apparent within the letter of Colossians that Paul cautioned them to abstain from false
teachings and philosophies that usurp the sufficiency of Christ, his grace, and their faith in Christ
[and which it enabled] them to reach the desired goal of glorification and perfect

Analysis Of My Neighbor Totoro
The way Hayao Miyazaki entices his viewers to accept his idea about a new relationship between
nature and humanity was never really talked about or discussed in the past couple of years. The
film My Neighbor Totoro, with all the religious elements and the social impact it had established
the director Miyazaki as one of the best animators not just in Japan, but around the world. What
really gives this film power and fame is not just the mysterious and magical world it has or the cute
character that Miyazaki created, but also the film s way of influencing the audience by conveying
an unfamiliar message about this three layered relationship between nature and humans. Comparing
both Miyazaki s childhood memories and the story depicted helps him connect the audience s
feelings with the characters and making this realistic representation of humanemotion in the film
believable and realistic not only to children, but even to adults. What also makes the world more
familiar to the spectators is the director s use of a common fear from many people s early years
in this unknown and magical world. This common fear is clearly illustrated when the girls meet
Susuwatari, a black spirit in the old empty house that stays in dark spaces and prefers to be left
alone, and only children can see it. The introduction of this spirit is a good transition between the
world of magic and reality. It confirms and insists about the existence of the unknown, and
introduces a world of illusion and

Limitations Of Modulation In Isi
Due to the spectacular growth of the wireless services and demands during the last years, the need
of a modulation technique that could transmit high data rates at high bandwidth efficiency strongly
imposed. The problem of the inter symbol interference (ISI) introduced by the frequency
selectivity of the channel became even more imperative once the desired transmission rates
dramatically grew up. Using adaptive equalization techniques at the receiver in order to combat the
ISI effects could be the solution, but there are practical difficulties in operating this equalization in
real time conditions at several Mb/s with compact, low cost hardware. ORTHOGONAL
FREQUANCY DIVISION MULTIPLEXING is a promising candidate that eliminates the need...
Slow data rate (and long symbol duration) on each subchannel merely means that the effects of
ISI are severely reduced. This is in fact the basic idea that lies behind ORTHOGONAL
FREQUANCY DIVISION MULTIPLEXING . Transmitting the data among a large number of
closely spaced subcarriers accounts for the frequency division multiplexing part of the name.
Unlike the classical frequency division multiplexing technique, ORTHOGONAL
FREQUANCY DIVISION MULTIPLEXING will provide much higher bandwidth efficiency.
This is due to the fact that in ORTHOGONAL FREQUANCY DIVISION MULTIPLEXING the
spectra of individual subcarriers are allowed to overlap. In fact, the carriers are carefully chosen
to be orthogonal one another. As it is well known, the orthogonal signals do not interfere, and
they can be separated at the receiver by correlation techniques. The orthogonality of the
subcarriers accounts for the first part of the ORTHOGONAL FREQUANCY DIVISION
MULTIPLEXING name. In a mobile radio environment, the signal is carried by a large number of
paths with different strength and delays. Such multipath dispersion of the signal is commonly
referred as channel induced ISI and yields the same kind of ISI distortion caused by an electronic
filter [2]. In fact, the multipath dispersion leads to an upper limitation of the transmission rate in
order to avoid the frequency selectivity of the channel or the need of a complex adaptive
equalization in the receiver. In

Application Of Cross Disciplinary Solutions
I completed my PhD. at the University of Adelaide, School of Computer Science and submitted my
thesis on the 20th May. In other words, the title Dr. should follow soon.
This cover letter introduces my very relevant experience, which is a great advantage to your
organization in any of the roles above.
I have 14+ years relevant lecturing and research experience. In addition, my unique academic,
computer science portfolio, as well as lecturing experience in project, business and strategic
management, dynamically contribute to your institutions focus areas and student cohort. My New
Zealand lecturing experience as well as course development covers most of your curriculum and as
a result, I may successfully contribute and advise in this regard.
I have expertise integrating aspects of information technology, computer science; project
management (client, shareholder and student interactions covering all SDLC phases), which
converge in a comprehensive domain of disciplines. I present innovative, cross disciplinary
solutions to unknown problem areas.
I am equally comfortable with a full lecturing role, course development, or research responsibilities.
As a sessional lecturer in Software Engineering at the University of Adelaide, I achieved twice a
higher rating than the University s, or School of Computer Science.
I was granted a Student Experience of Learning and Teaching (SELT) score of +89%.
This essentially shows my ability and success lecturing diverse student

Californian Bungalow
Ass. 2 Part 2 Investigation Karmen Lang
Arts and Craft Period in Wagga Wagga NSW
Within Wagga Wagga s city centre are a large number of Californian Bungalows, dating back to
the Arts and Craft period of the 1920 s. Currently sort after residences and places of business to the
people of Wagga Wagga.
History of Californian Bungalows in Wagga Wagga City Centre
After World War 1 much of the farming land around Wagga Wagga was designated for settlement
by returned soldiers to farm. Wagga Wagga was a hub at the time consisting of General
store,Church, Train Station, Bank and other amenities.The soldiers returning from war were met
with poor soil quality, lack of farming skills and lack of access to markets. Many walked off the
land and moved to Wagga Wagga city centre. Residential growth in the hub of Wagga Wagga grew
rapidly. In 1921 the population being 11,631. ... Show more content on Helpwriting.net ...
After the war Australia was fascinated with all things American. clothing, furniture,cars and houses.
Previously our influences had been predominantly from the British. This American Bungalow was a
cheap and attracting form of permanent housing that was rapidly taken on throughout Wagga
Wagga City Centre.The Bungalow style was so popular that few houses were built in other styles
through the 1920 s. Most residences were made from brick with corrugated iron roofs.
Compatibility with the Australian climate was no doubt a reason for it s continued popularity.
Having a similar climate to California, the Bungalow caters for warm Summers and mild Winters.
Affordability of the Bungalow was another big drawing card for Wagga Wagga residence, costing
approximately 3,500 pounds post

The Washington Post By Alfonzo Porter
Technology has the power to change and alter the way we live our lives in many ways that most
of us do not even realize it. As the years go by, modern technology has created countless
opportunities with endless resources. These resources can be accessed by billions of people
worldwide. However, some may wonder what changes technologyhas made, and have these changes
improved or damaged our lives? Many authors and publishers have pondered this and publicly
expressed their own perspectives over the issue of modern technology. Alfonzo Porter, a publisher
for The Washington Post, is a strong believer that technology has caused massive problems when it
comes to educating students. The publisher mentions that student are losing interest in school and
becoming more distracted with their cellular devices. In the newspaper, Porter writes, 76 percent of
teachers believed students are being conditioned by the internetto find quick answers, leading to a
loss of concentration. Alfonzo Porter believes that students are not taking advantage of technology,
instead, they are manipulating it. In today s modern society, there is a higher percentage of students
using their cellphones to find answers, compared to students that are properly reading a book to
find solutions to their problems. This issue is leading students becoming less interested in
expanding their knowledge.
Another publisher, named Frederic G. Reamer, is a supporter of the negative effects technology have

The Verbermockle Murder
The Cold Blooded Murder of Mr. Verbermockle
54.3 percent of murder victims were killed by someone they knew (acquaintance, neighbor,
friend, boyfriend, etc.), 24.8 percent were killed by a family member. The evidence shows that
this is logically the case in the Verbermockle murder mystery. After allegedly finding Mrs.
Verbermockle s husband unconscious on the bathroom floor, Mrs. Verbermockle calls her family
doctor. Mrs. Verbermockle claimed that he must have slipped on a bar of soap, and she did not
touch him. When the doctor arrived, he announced Mr. Verbermockle dead from a fracture to the
rear of the skull caused from blunt force. However, if the FBI statistics are correct, then it is likely
that Mrs. Verbermockle is the killer. Although... Show more content on Helpwriting.net ...
Verbermockle suffered blunt force head trauma. Knowing that he was killed using blunt force
head trauma, either the weapon or the body would have made a loud noise from impact. Mrs. V
would have been able to hear this loud bang in her own home. Any normal person would have
rushed to the scene immediately after hearing the noise, especially if the impact was tough
enough to cause a fracture in the rear of his skull, as the doctor had mentioned. In addition, Mr.
V s body seems to be in front of the sink, implying that he was in front of the mirror at the time of
the impact. Anyone would have been able to react if they saw someone behind them in the
mirror. However, his body is placed as if he hadn t moved a muscle. Though if he saw his wife
behind him, he wouldn t have had any worry of suspicion of an intruder. Most importantly, next to
the body is a broken bottle of cologne or mouthwash that could have been used as the murder
weapon. At the murder scene you can see that the victim has some type of liquid come from the
back of his head, where he was hit at. The bottle was used to hit Mr. V in the back of the head
causing a fracture in his skull while splashing the liquid on him at the same time. Unless the liquid
coming from his head was blood, then bottle didn t splash on him during the attack. We also know
that the attack would have to be fast and swift, as the body seems that he hadn t moved from the
shower. Thus

A Brief Note On Down The Drain It Goes
Down the Drain it Goes We have come to the conclusion that there is no more fresh water on the
earth and that there is no potable water, says a news reporter. The earth could eventually end up
like this. How much of the earth contains freshwater? Will the earth ever run out of water? If so,
how long from now will we run out of water? What effects could this cause? All of these
questions are ones that interest me greatly and that I would like to know the answers to. After
taking an environmental science class in high school, I already had some prior knowledge on some
areas of this topic. This knowledge includes learning about how much water there is on the earth.
The part of the earth that is water is known as the hydrosphere and... Show more content on
Helpwriting.net ...
Likewise, I often hear about the topics of water scarcity on the news and in articles and they
bring up countries having water issues, so it encouraged me to find out more about the topic
and to hopefully get my questions answered. While having many tools available for me to find
secondary research for my topic, the easiest and closest source was my school s library database.
On my school s library website, there is a search generator for looking up articles, books,
journals, and anything you can read. This database was very helpful when it came to looking for
secondary resources. All I needed to do was type in a few key words, and then read through the
options that were given to me based on what I was looking for. After researching and looking
through the data, I found some great articles about my topic on the fresh water on earth.
However, I did have to search a few different key words and questions to find exactly what I was
looking for. I explored things such as water scarcity, fresh water on earth, will the earth run out of
water?, and how long from now will the earth run out of water?. All of these searches led to many
different articles which then became my secondary sources which I could use to help answer my
questions. I had to read through more than three articles, even though I needed at least three
articles, to decide which ones seemed the most reliable and well written. My first

How Did The Seven Years War Influence The Boston Tea Party
The Seven Years War was only the beginning of the tensions between the Americans and the
British. Of course, the Americans were angry that the British government had passed several
acts and laws to recover from the debt that The Seven Years War had left them with. The
colonists had to pay new taxes from the Stamp Act of 1765 to raise revenues to support the new
British military force in the colonies. These new Acts and laws were only the start of tensions.
The Boston Tea Party was in response to the Boston Massacre. The colonials hated the British
soldiers in the colonies partly because they worked for very low wages and took jobs away from
colonists and partly because they viewed the soldiers as a British attempt to dominate the
colonists. On March 5, 1770, a group of colonials started throwing rocks and snowballs at some
British soldiers; the soldiers panicked and fired their muskets,... Show more content on
Helpwriting.net ...
Colonists like Samuel Adams and Paul Revere used the event as a propaganda tool to outrage the
colonies and increase anti British sentiment. Parliament repealed all the taxes on the colonies,
except the tax on tea. Although the colonists loved tea, many boycotted it because of the tax. The
Tea Act in 1773 was an effort to bail out the bankrupt East India Company by granting that
corporation a monopoly on the tea trade to Americans . The Boston Tea Party is when the colonists
truly started to fight for their independence. After the Boston Tea Party, parliament passed the
Coercive Acts and the Intolerable Acts. Intolerable Acts, passed in 1774, were the combination of
the four Coercive Acts meant to punish the colonists after the 1773 Boston Tea Party. This is the
time that the Americans viewed this as a sinister conspiracy against their

Nature And Nature Of Frederick Douglass
Nature has always been with Frederick Douglass even on his journey throughout his life. Nature
lived amongst the other slaves as well. When being a slave at a plantation or being owned
period, you become familiar with nature; if it is picking cotton, tobacco, corn, and wheat
(Douglass 22) or if it is learning how to steer ox s or learning how to drive a boat. Nature is with
everything we do; nature is everything anyway because we are nature. We are just part of the
huge spectrum of nature. Frederick Douglass was put to the test since the day he was born;
becoming a slave by birth. His life was the caste system, no mobility whatsoever. His life is a
low as the ground between his toes when the plantation owners only gave them a certain amount
of clothing and accessories. Nature was everything and the only thing he had, as if they were
best friends. This paper will give you the insight on how nature was to Frederick Douglass and
the other slaves. In the end, I can argue that nature has always been with Frederick Douglass and
other slaves and will always be with them. Frederick Douglass became first involved with nature
when his mother took the opportunity to sneak out into the night to have her only chance at
seeing her son. When the sky was pitch black and no one could see or care any less. She took her
only opportunity to walk a great distance to spend the night with her boy in her arms. She even
took punishment when arriving late at sunrise for her boy. Nature allowed

Egg Condition Of Egg Research Paper
An egg has the capability of withstanding a large amount of force as long as the force in
distributed evenly around the egg. For example, an egg can be thrown like a baseball and
sometimes the egg won t break if it lands from a high toss into grass. When the force of an egg is
focused at one point it will break but if it is evened out around the egg, the egg has a higher chance
of not breaking. Along with evening out the force, it will also benefit the egg if the impact is
decreased with the help of outside objects surrounding the egg. The structure should absorb and
deflect the force of impact. The design should lift the egg up allowing the structure around it to
take some of the impact before it reaches the egg. Which will increase the likelihood that the egg
will not break.... Show more content on Helpwriting.net ...
Both are lightweight, but will create a sound structure to put the egg in. The styrofoam will be a
small square with a hollowed out center to put the egg in. This will take some of the impact
from the drop but not enough. Around the styrofoam there will be a slightly larger cardboard
box. It will be filled with cardboard separators that will keep the square of styrofoam, with the
egg in it, from touching the bottom and sides of the cardboard box. The separators will be
shaped like bridges and multiple separators will be placed around the inside of the cardboard
box. The less force and impact on the egg the better. The egg itself is made up of many part
inside. It has the shell around the outside, the membrane, the air pocket, the white, and the yolk.
Laying the egg on its side makes the egg more susceptible to it breaking. The longer sides of the
egg are the weakest part. The top and bottom of the egg are the stronger. The air pocket acts as a
natural airbag and I want to take advantage of that. I plan to place the egg in the styrofoam sitting
on one of the arches of the egg, or sitting up and

Energy Vs. Beauty in Coal Mining Essay
Every day in the United States people turn on a light, use the oven, and watch television. The
energy needed to do these trivial everyday tasks is often taken for granted, yet it is greatly required
at all times. A small percentage of this energy is provided by the burning of coal to produce power.
The removal of coalfor energy has been a long thought out process since the early 1960 s
(Holzman). The removal of coal up until around the 1990 s was all done underground, removing
the coal by using pick axes, mules, and rail cars. During the early and late 1990 s, the extraction of
coal was modernized to mountain top removal (Holzman). Mountain top removal is the process of
blasting the top of a mountain away to retrieve coal from inside the... Show more content on
Helpwriting.net ...
Mountain top removal often occurs in states such as West Virginia, Kentucky, Tennessee, and
Virginia. These states are rich in coal deposits and have many areas where mining may occur. Quite
often, coal companies use huge deposits of coal to make money, but mining these areas have been
damaging to the Appalachian region for decades. Environmental issues have become apparent with
massive flooding, rock slides, water contamination, and sludge impoundment (Community). All of
these have become major issues within communities among the eastern region, because they may
cause a community or environment to lose its significance.
Flooding is caused by the removal of trees and vegetation of an area on a steep grade mountain.
Hence, when this particular area has rainfall, the water has nowhere to go, thus causing a flash
flood. Blasting of a mountain can also cause rock falls to occur. Many strip mining sites are
located near a town or neighborhood, often endangering residents or homes to be struck by
boulders or large amounts of fly rock. Injuries can also be an issue with fly rock. Boulders have
been known to come crashing into houses and causing serious injury and even death. These massive
boulders are pieces that have been blown off by the blasting at the tops of the mountain. Water
contamination takes place around mountain top removal sites and causes runoff that feeds

Swot Analysis Banyan Tree
SWOT ANALYSIS ON BAYAN TREE HOLDINGS LIMITED
Corporate Information
Banyan Tree Holdings Limited (BTH) is a leading international manager and developer of
premium resorts, hotels and spas in the Asia Pacific region, with close to 30 resorts and hotels,
over 60 spas and 80 galleries; as well as three golf courses. Of which they still manages and own
interests in niche resorts and hotels. Each resort typically has 50 to 100 rooms and commands
room rates at high end of each property market.
Its primary business is management, development and ownership of resorts and hotels and it is
highly involved in the two award winning brands; Banyan Tree and Angsana. It also operates
Laguna Phuket which is a leading integrated resort in Thailand through ... Show more content on
Helpwriting.net ...
BTH has won over 600 awards and accolades for the resorts, hotels and spas under its
management. Overall cost leadership: BTH is highly competitive in achieving the lowest
production and distribution cost in order to be sustainable in the marketplace. The company s
performance is improving with 3% growth in 2011 (S$329.5 millions) versus previous year
(S$321.3 millions). Product differentiation: BTH has successfully differentiated itself from the
competitors by offering unique experiences for their guests in their innovative ideas creative
designs in their hospitality industry. Travellers will be able to experience prestige and excellent
services in their business operations. Focus: A positive catalyst to enhance business growth by
shifting its assets portfolio into the emerging market. The business focuses on the strategic presence
in Asia which is a growing market that will lead to the expansion of new market segments to
penetrate into countries like China, Vietnam, India and etc.
Weaknesses Poor Operating Margin in Hotel Management and Spa Operation: In order for the
business to sustain, they must reinforce in the operating margin management by finding out the
correct and systematic method to manage the operating cost etc.
Heavy Administrative Cost Structure: Research shown 14% of the revenue in 2008. Again they
need a group of consultant or specialist

Reducing Employee Turnover in Hospitality
Reducing Employee Turnover in Hospitality Introduction High level of employee turnover
continues to be the most serious challenge in the hospitality industry (Hinkin amp; Tracey, 2000;
Wasmuth amp; Davis, 1983). The hospitality industry has an exceptionally high turnover rate
compared to other industries. * Definition of employee turnover Price (1977) defined employee
turnover as the ratio of the number of organization members who have left during the period being
considered divided by the average number of people in that organization during the period.
Meanwhile, Woods and Schmidgall (1995) focused on the entire process in the organization during
a period. They prefer to employee turnover as each time a position is vacated,... Show more content
on Helpwriting.net ...
Besides, there are negative impacts on customer service and satisfaction (Jang, B. S. J., 2008).
In other words, high turnover is more likely to provide poor customer service and can ultimately
lead to customer dissatisfaction. Anecdotal evidence illustrates that in a company experiencing
150% turnover, customers are continually being served by new employees (Wood amp;
Macaulay, 1989). Strategies of Reducing Employee Turnover Imagine you have been working
late to finish an important project when your project manager walks into your office and tells
you she has been offered a better job. This is the same person you handpicked, trained, and
recently gave a pay raise. As she turns to depart she says, There are others thinking about leaving
too. What went wrong? How are you going to finish this project? Who will be next to leave? The
dread is starting to sink in (Smith, 2007). As Employers, they face enormous challenges when they
consider the increasing difficulty of finding skilled people, a more demanding younger workforce,
and a growing population of older workers heading toward retirement. Money and benefits are
important, but studies show most employees leave for other reasons. Obviously, a certain degree of
turnover is unavoidable, but with a small amount of effort organizations can make a major
difference. For a company to develop a retention strategy, employers must

Jfk Surfactant
The hypothesis that I have states earlier is proven correct with the data I have collected. With
higher levels of surfactant, there was an exceedingly high increase in airflow. However, I was
wrong about airflow plateauing with increased surfactant. The more surfactant you added, there was
increase in airflow. It cannot be stressed enough how important surfactant is in the lungs. Without
surfactant, there are intricacies like alveoli collapsing, not enough airflow, and diseases for instance
pneumothorax or hyaline membrane disease. Approximately 50 years ago, John F. Kennedy, one of
the greatest presidents in American history, was born with hyaline membrane disease. This disease
occurs in premature infants, because surfactant is the last compound... Show more content on
Helpwriting.net ...
Such phenomenon would inflict pain when breathing, and evidently promote long term suffocation.
Many firefighters experience these types of symptoms when battling furious fires. The smoke and
chemicals that the firefighters breathe in actually evaporate a huge portion of their surfactant. That
is why in the news firefighters are reported suffering from smoke inhalation. They experience
collapsed alveoli and struggle breathing. It is also important to mention the complication that come
along with pneumothorax, and serious condition that involves aire between the lungs and
intercostal muscles. We know that when we breathe air flows down the trachea, into the bronchi,
and spread throughout the lungs. However, what happens when there is a hole punctures in one of
the pathways for air. This phenomenon would cause air to accumulate in the chest, instead of going
into the lungs. We expand our chest to increase volume, and decrease the pressure inside. Because
atmospheric pressure is exceedingly higher that it is in the lungs, air will flow from high pressure
to low pressure. This phenomenon cannot happen with

Hospital Acquired Pneumonia Research Paper
Ventilator associated pneumonia is defined as pneumonia arising 48 hours or more after
endotracheal intubation whereas pneumonia is defined as the presence of new lung infiltrate plus
clinical evidence that the infiltrate is of an infectious origin, which include the new onset of fever,
purulent sputum, leukocytosis, and decline in oxygenation. Together with hospital acquired
pneumonia (HAP) are the most common hospital acquired infections. In a prevalence study in
USA, they accounted for 22% of all hospital acquired infections [1]. VAP is the commonest
nosocomial infection in the Intensive Care Unit
(ICU) and in a recent survey from the USA, VAP affected 10% of patients requiring mechanical
ventilation ... Show more content on Helpwriting.net ...
Host factors, the virulence of bacteria, and most importantly the presence of an endotracheal tube
determine the development of VAP. The tube is detrimental not only because it provides the conduit
for bacteria, but also because it abolishes the cough reflex.
Bacteria get access to the lungs via microaspiration and through the biofilm that is formed in the
inner surface of the endotracheal tube or leakage of secretions around the cuff. Spread from an
adjacent site of infection or via the blood represent rare causes of VAP. Pathogenic bacteria usually
replace endogenous flora and colonize the nasopharynx, the oropharynx, the sinuses and the
stomach subsequently collecting inside and around the endotracheal tube. Positive pressure
ventilation also contributes to VAP development by thrusting bacteria into the airways. Antibiotic
exposure, severity of underlying disease and previous surgery have been implicated as host factors
[5,8].
Various strategies have been applied for the prevention of VAP, each with different levels of
evidence. Preventive measures against VAP development can be divided into five distinct groups:

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