Spoke at Econsultancies Online Marketing Marterclasses - http://econsultancy.com/events/masterclasses
and shared this shortened version of Dell's social media journey.
This presentation will briefs you about the facts & growth of the Walmart in the retail industry. It also talks about the tie-up with Procter & Gamble , Financial strategies implemented by Walmart.
The Play Bigger Data Science Team discovered powerful new insights into how U.S. VC-backed companies create enduring value.
Then HBR wrote a feature story around the Play Bigger Discoveries. What follows is the report behind the story.
For Free.
The company that designs the space,
is best positioned to dominate it.
This simple, powerful idea is changing the way people think about company building. To increase the odds, savvy technology CEOs are proactive about designing their product, their company and their category.
Category design is the discipline of creating and monetizing new markets. It is a strategy for taking control over the development of a new market. The goal of category design is to create a new space and become the Category King.
Culture is a word for the 'way of life' of groups of people, meaning the way they do things. ... Excellence of taste in the fine arts and humanities, also known as highculture. An integrated pattern of human knowledge, belief, and behavior. The outlook, attitudes, values, morals goals, and customs shared by a society.
Culture is developed within the individual as well as the outside environment
It is continually changing and dynamic
Culture is not inherited, it is learned
Demand generation is the idea of creating the need for the product in the minds of potential buyers. Our content ready Demand Generation Marketing Strategy PowerPoint Presentation Slides helps you to acquire long term and loyal customers. This demand creation marketing tactics PowerPoint complete deck consist of professionally designed PPT slides such as demand creation process and strategy, demand acceleration framework, elements of demand creation campaign, demand generation from a sales perspective, to name a few. Utilize these demand chain ppt visuals for demand and supply planning. Showcase demand creation tactics like product marketing paid acquisition, and marketing operation using B2B demand generation presentation design. The deck is fully editable. You can modify, color, text, and font size. It has relevant templates to cater to your business needs. Outline all the important concepts without any hassle. Download this visually appealing PowerPoint templates to build an integrated demand generation plan.
This presentation will briefs you about the facts & growth of the Walmart in the retail industry. It also talks about the tie-up with Procter & Gamble , Financial strategies implemented by Walmart.
The Play Bigger Data Science Team discovered powerful new insights into how U.S. VC-backed companies create enduring value.
Then HBR wrote a feature story around the Play Bigger Discoveries. What follows is the report behind the story.
For Free.
The company that designs the space,
is best positioned to dominate it.
This simple, powerful idea is changing the way people think about company building. To increase the odds, savvy technology CEOs are proactive about designing their product, their company and their category.
Category design is the discipline of creating and monetizing new markets. It is a strategy for taking control over the development of a new market. The goal of category design is to create a new space and become the Category King.
Culture is a word for the 'way of life' of groups of people, meaning the way they do things. ... Excellence of taste in the fine arts and humanities, also known as highculture. An integrated pattern of human knowledge, belief, and behavior. The outlook, attitudes, values, morals goals, and customs shared by a society.
Culture is developed within the individual as well as the outside environment
It is continually changing and dynamic
Culture is not inherited, it is learned
Demand generation is the idea of creating the need for the product in the minds of potential buyers. Our content ready Demand Generation Marketing Strategy PowerPoint Presentation Slides helps you to acquire long term and loyal customers. This demand creation marketing tactics PowerPoint complete deck consist of professionally designed PPT slides such as demand creation process and strategy, demand acceleration framework, elements of demand creation campaign, demand generation from a sales perspective, to name a few. Utilize these demand chain ppt visuals for demand and supply planning. Showcase demand creation tactics like product marketing paid acquisition, and marketing operation using B2B demand generation presentation design. The deck is fully editable. You can modify, color, text, and font size. It has relevant templates to cater to your business needs. Outline all the important concepts without any hassle. Download this visually appealing PowerPoint templates to build an integrated demand generation plan.
"The Corporate Innovation Playbook” is the one of the most comprehensive studies on the pragmatic aspects of getting innovation planned and done inside companies. What are the biggest contributors and barriers to mapping out and implementing innovation inside companies? What are companies doing now? Why? What is innovation’s potential impact on their overall business? What will change in the future? What are their unfair challenges & advantages vs. startups?
This study, conducted by an futureproofing and transformation firm Wikibrands and built in partnership with global innovation experts at Catalyst3, 5&Vine, IScale, J Five, Liminal, New Cottage Industries & Co, Paul Barter & Associates and Scope Communications, will interview over 40 corporate innovation leaders and survey more than 250+ innovation practitioners and experts to answer these questions and more. We find too much innovation research to be focused on early stage, elegant but “head in the clouds” observation or strictly academic analysis - we want to distill the DNA of “innovation in the wild”.
We are hoping the results go to some length in providing answers to: improving corporate innovation growth & success rates, identifying the right types of leadership, ambitions and routes to market, presenting relatable lighthouse examples, and understanding the future pace, evolution, attractive business models, headlines and debates facing corporate innovators over the next 5 years.
You can't deny the importance of marketing these days, especially in the digital realm. Unfortunately, your business may have reached a bottleneck. Whether you lack the manpower, time or budget to implement effective marketing, you've reached a crossroads: Should you hire in-house talent or outsource the bulk of your marketing to an agency? Here, we list the pros and cons of each option.
Predictive Marketing: A fine line between useless data and patterns that sell.
Predictive marketing has been the buzzword recently. While most companies talk about it, many do not understand the underlying challenges and capabilities. Let's take a quick look at some of the current challenges for marketers, the data set and how predictive can serve a great purpose, if matured properly and embedded into our day to day activity.
Slides are powered by the team at https://www.Vbout.com - Powerful marketing technology for multi-channel campaigns
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
Everything you need to know to build out a sophisticated, robust, and customer-centric digital marketing plan. This will be particularly effective for larger businesses with existing digital assets, but the lessons here can be applied broadly.
For more, please visit us at www.pupsprog.com.
Report includes, but not limited to: Pest, swot, and 5 Forces analysis, as well as summary of business operations, assets (tangible and intangible) and suggestions & recommendations for the company based on opportunities for future growth and development of the business.
New Product Overview PowerPoint Presentation SlidesSlideTeam
Use this professionally designed new product overview PowerPoint presentation slides to describe your product, its purpose, features and current pricing structure. This also helps to demonstrate the product market plan. Our product description complete deck contains content ready PPT slides on product portfolio, elevator pitch for the product, new product launch overview, product development timeline, pricing analysis, launch planning etc. You can also use it to present an overview of the success factors of new product development. Our product development presentation graphics are suitable to present topics such as new product development, new product research, new product introduction, product led go-to-market strategy, product lifecycle management, product management, new product strategy, new product success factors, idea generation in new product development. Download this NPD PowerPoint layout to present steps to make your product successful. This PPT template is also helpful in presenting the process of taking a product conception to market. Careers are emerging fresh and fast. Our New Product Overview PowerPoint Presentation Slides are abreast with the best.
Throughout the slides, I tried to portray which specific fields were focused on during the marketing era from Marketing 1.0 to the ongoing era which is Marketing 5.0.
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
"The Corporate Innovation Playbook” is the one of the most comprehensive studies on the pragmatic aspects of getting innovation planned and done inside companies. What are the biggest contributors and barriers to mapping out and implementing innovation inside companies? What are companies doing now? Why? What is innovation’s potential impact on their overall business? What will change in the future? What are their unfair challenges & advantages vs. startups?
This study, conducted by an futureproofing and transformation firm Wikibrands and built in partnership with global innovation experts at Catalyst3, 5&Vine, IScale, J Five, Liminal, New Cottage Industries & Co, Paul Barter & Associates and Scope Communications, will interview over 40 corporate innovation leaders and survey more than 250+ innovation practitioners and experts to answer these questions and more. We find too much innovation research to be focused on early stage, elegant but “head in the clouds” observation or strictly academic analysis - we want to distill the DNA of “innovation in the wild”.
We are hoping the results go to some length in providing answers to: improving corporate innovation growth & success rates, identifying the right types of leadership, ambitions and routes to market, presenting relatable lighthouse examples, and understanding the future pace, evolution, attractive business models, headlines and debates facing corporate innovators over the next 5 years.
You can't deny the importance of marketing these days, especially in the digital realm. Unfortunately, your business may have reached a bottleneck. Whether you lack the manpower, time or budget to implement effective marketing, you've reached a crossroads: Should you hire in-house talent or outsource the bulk of your marketing to an agency? Here, we list the pros and cons of each option.
Predictive Marketing: A fine line between useless data and patterns that sell.
Predictive marketing has been the buzzword recently. While most companies talk about it, many do not understand the underlying challenges and capabilities. Let's take a quick look at some of the current challenges for marketers, the data set and how predictive can serve a great purpose, if matured properly and embedded into our day to day activity.
Slides are powered by the team at https://www.Vbout.com - Powerful marketing technology for multi-channel campaigns
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
Everything you need to know to build out a sophisticated, robust, and customer-centric digital marketing plan. This will be particularly effective for larger businesses with existing digital assets, but the lessons here can be applied broadly.
For more, please visit us at www.pupsprog.com.
Report includes, but not limited to: Pest, swot, and 5 Forces analysis, as well as summary of business operations, assets (tangible and intangible) and suggestions & recommendations for the company based on opportunities for future growth and development of the business.
New Product Overview PowerPoint Presentation SlidesSlideTeam
Use this professionally designed new product overview PowerPoint presentation slides to describe your product, its purpose, features and current pricing structure. This also helps to demonstrate the product market plan. Our product description complete deck contains content ready PPT slides on product portfolio, elevator pitch for the product, new product launch overview, product development timeline, pricing analysis, launch planning etc. You can also use it to present an overview of the success factors of new product development. Our product development presentation graphics are suitable to present topics such as new product development, new product research, new product introduction, product led go-to-market strategy, product lifecycle management, product management, new product strategy, new product success factors, idea generation in new product development. Download this NPD PowerPoint layout to present steps to make your product successful. This PPT template is also helpful in presenting the process of taking a product conception to market. Careers are emerging fresh and fast. Our New Product Overview PowerPoint Presentation Slides are abreast with the best.
Throughout the slides, I tried to portray which specific fields were focused on during the marketing era from Marketing 1.0 to the ongoing era which is Marketing 5.0.
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
Innovative Search Marketing. A presentation on the effective and innovative use of Search Marketing as part of a wider Digital Marketing strategy. Presented in January 2009 while at Neo@Ogilvy in Singapore.
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Office...Levi Shapiro
David Roman, Chief Marketing Officer at Lenovo, discusses Building a Global Brand in a Digital World at the #MATI-Marketing & Ad:Tech Israel conference, February 11th, 2014, Tel Aviv
Dell Digital Marketing Workshop by Prof. Ari LightmanTessa Barron
Every day customers engage online. Do you want to know what impact digital and social analytics could have on your bottom line?
Professor Ari Lightman, Distinguished Service Professor of Digital Media and Marketing and the Director of the CIO Institute at Carnegie Mellon University shares his view on the impact digital and social analytics are having on the marketing industry and business as a whole, including trends and stories that showcase these shifts.
HP at drupa 2016: Reinventing technology to reinvent the way customers printHP
From a clear vision at drupa 2004, to showcasing the world’s largest digital printing hall at drupa 2016, we are committed to reinventing high-value and high-volume printing so that our customers can reinvent their possibilities and the possibilities of their own customers. In 2008, HP unveiled HP Latex Printing Technology and the HP Inkjet Web Press portfolio. Today, HP PageWide Web Press customers have printed more than 145 billion pages to date, more than 30,000 HP Latex printers have shipped worldwide, and HP’s drupa 2008 innovations are now industry standards. Learn more about our journey to drupa 2016 and request a demo here: http://hp.tl/6005Bwl69
This session by Thomas Fanelli was presented during the 2011 Executive Roadshow in San Diego, CA. It deals with Social Media Lead Nurturing for Property Managers and explorers creative ways property managers can use social sites like YouTube, Facebook, and LinkedIn to generate more leads and close more business.
Social Business Imperative Women's President OrganizationLiz Bullock
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
How to Make Social Media Work for B2B and B2GMailerMailer
There is a lot of buzz about using social media to grow your business. Does it work for B2B or B2G companies? Yes. Forty years ago, researcher Mark Granovetter proposed a theory about social interaction. He suggested that people close to you know about the same opportunities, projects, people, job openings and events that you do. If you expand your reach beyond your closer circles, you tap into your other connections, which expose you to a whole new set of options. You can leverage social media to make this happen.
This presentation will provide actionable tips on using social media to grow your B2B/B2G business.
Join us and you’ll learn:
· Which social media activities result in the most traction and which are a waste of time
· How to position your company as a trusted source
· How to nurture leads that are not "sales-ready”
· What to share with businesses and government agencies so they think of you as they write their RFPs
The popular social networking site YouTube not only lets you broadcast videos to the world but with the right strategy you can use this free tool to market your business. YouTube is the third most visited site on the Internet and for little to no cost you can be participating in this viral community. Users view, comment, share, educate themselves and embed millions of videos a day. In this presentation we will talk about creating an effective YouTube Strategy, making a branded YouTube Channel for your company, how to get started and how to find content for your videos.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Similar to Dell's Social Media Journey - econsultancy Masterclasses, November 2009 (20)
Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...Kerry Bridge
Cory Edwards, Director of Social Media at Dell shared a presentation to Reputation Online and New Media Ages' event today about Tackling Corporate Reputation with Social Media. #nmaSES
UK Event - Dell B2B Social Media Huddle, London 2009Kerry Bridge
Neville Hobson from WeissComm Group and I have organised a free event to bring together senior communications and marketing professionals to exchange and share experiences on B2B social media.
This event has now sold out - however you can follow this event on Twitter using #dellb2b and we'll let you know where presentations from the day wil be posted.
http://bit.ly/4wCjbV
Offizielle Regeln für den Dell Vostro Fotowettbewerb „Dell räumt den Schreibt...Kerry Bridge
Dieses Dokument erläutert die Teilnahmebedingungen, Anforderungen und Teilnahmenfristen für Dells Vostro-Fotowettbewerb „Dell räumt den Schreibtisch auf“.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
13. EMPOWERED OUR CUSTOMERS TO SHARE THEIR KNOWLEDGE Solved button added to Original Post; clicking it will take user to Accepted Solution Accepted Solution Post Turns Green and logo added 8
15. how credible is a company? DELL CONFIDENTIAL 10 Source: http://www.edelman.co.uk/trustbarometer
16. DIRECT2DELL NETWORK OBJECTIVE: Transparent, candid and timely communication RESULTS: Millions page views/week Available in Chinese, English, Spanish and Japanese Blogs cover areas of Dell business in more detail – Enterprise IT, Small Business, Education, Investors etc Guest influencers join the conversation www.direct2dell.com 11
17. 3. BE WHERE YOUR CUSTOMERS ARE & PROVIDE SOMETHING USEFUL
18.
19. Sold more than $2M in merchandise since 2007, $1M browsing.
20. Now 35 official Dell accounts + many more personal accountswww.dell.com/twitterDell OutletUK
26. Created a Facebook App and ability to post ideas directly to a Facebook profilewww.ideastorm.com 15
27. CUSTOMER-INSPIRED LAPTOP COLOR OPTIONS A LITTLE ZING TO BUSINESS LAPTOPS 13.3-INCH DISPLAY COMPACT, BUT BIG ENOUGH TO FIT A FULL-SIZED KEYBOARD UNDERNEATH BETTER BATTERY LIFE UP TO 19 HOURS ON A SINGLE CHARGE FINGERPRINT READER EXTRA SECURITY APPEASES JITTERY MANAGERS eSATA PORT LETS USERS CONNECT EXTERNAL HARD DRIVES AT FAST SPEEDS BACKLIT KEYBOARD FOR WORKING IN THE DARK 16
28. 5. DEFINING A MEASUREMENT SYSTEM IS CRITICAL TO INTERNAL BUY-IN
29. Blogs Technorati ranking, Guest bloggers, Traffic, Conversation index, cost per sale Forums Posts and views, Accepted Solutions, VIP engagement, Opex savings Social Media Online Sentiment (positive, neutral, negative), net promoter score, issue prevention Opex savings IdeaStorm Site participation, Ideas implemented Twitter Followers, conversation index, cost per sale A. MEASUREMENTS SHOULD REFLECT OBJECTIVES DELL CONFIDENTIAL 18
30. Investment actionreaction non-financial financial cost of impact gain B. FINANCIAL and Non-financial impact DELL CONFIDENTIAL YouTube views Impressions Opex savings Customer complaints Social mention Paid search savings Support savings Website visitors Positive press Issue prevention Online Sentiment (positive, neutral, negative) Facebook friends Traffic to purchase path Ideas implemented Cost per sale Increased call volume Blog comment ratio Cost per membership Re-tweets Discount codes used SEO Cost per visit Cost per call Technorati ranking Click-throughs members Customer Loyalty Competition entries Twitter followers traffic Net promoter score Positive WOM Competitor comparisons 19
31. 6. SOCIAL MEDIA IS NO LONGER THE JOB OF JUST THE SOCIAL MEDIA TEAM
32. SOCIAL MEDIA IS NOW PART OF EVERYONE’S JOB Central Team TODAY DISTRIBUTED MODEL EARLY DAYS INCUBATION Embedded in the business Incubated all social media activity in Public Relations DELL CONFIDENTIAL 21
33. FINAL THOUGHTS Be transparent about your companies origin Be where your customers are Add something of value Set time parameters Be clear about your objectives Measure both financial and non-financial benefits Be a person – have fun! 22