Digital Marketing Strategy for Home Improvement Company RENOtrades located in Toronto, Canada.

1. Digital Marketing Strategy for RENOtrades
250 Yonge Street, Suite 2201, Toronto, ON, M5B 2L7
A presentation by
Kazi M. Hossain
Cell# (647) 836 4335
20 March 2016

2. Understanding the Business

3. Who are the TA of RENOtrades Platform?
Business/Home Owners who are
looking for qualified Trades to get their
projects done.
The qualified Trades who are seeking a
platform to showcase their expertise to
connect with potential business/home owners.
TA is divided into two groups-

4. How does RENOtrades Connect Business/Home
Owners and Traders?
Kitchen Cabinetry
General Contracting
Electrical Services
Painting
Plumbing
Heating and Air Conditioning
Flooring
Landscape and Exterior
Disposal and Cleaning
Roofing
Waterproofing
Windows and Doors

5. Understanding the Context of RENOtrades as a Brand

6. Important Parameters Considered by
Business/Home Owners for Relying on RENOtrades
Ultimately, satisfaction for quality work
• Convenience/Hassle-free
• Reliability
• Reassurance
• Fastness
• Safety
• Risk-free

7. • How popular as a platform among
business/home owners
• What benefits offered for traders
(Banner Ad, upload company profile contact no. and address
with Google map, company website link opportunity to
submit estimate, video upload, chat room service)?
Important Parameters Considered by Trades for Choosing
RENOtrades as a Platform
Ultimately, the business

8. Benefit (Point of Difference)
RENOtrades gives business/home owners satisfaction for quality works
and fetch business for trades.
Support
By offering a common platform for both business/home owners and
trades, RENOtrades ensures fast, reliable , convenient services you
want to improve your dream home/business.
Brand Positioning
RENOtrades is master of all trades. By using this platform, you do not
need to search all these home improvement services/clients apart. Be
smart by keeping your hassles away and afford more time for your
personal life/professional life.
Brand Positioning

9. Development Stages of RENOtrades in the Market

10. Emerging
 Introduce RENOtrades in
the market
 Establish key attributes:
reliability, fast,
convenience
Developing Established
 Build awareness & brand
preference in Home
Improvement Decision
 Evolve from attributes to
sense of choice
 Sense of brand loyalty
with positive brand image
- Loyalty beyond reason
 New Services
RENOtrades is a reliable platform that provides the information, knowledge and
services to improve my home/business.
Key Consumer Demand
Three Market Stages to develop RENOtrades as a
Brand among business/home owners

11. Emerging
 Introduce RENOtrades in
the market
 Establish key attributes:
more business
opportunity for trades
Developing Established
 Build dependability
among trades on the
platform preferred by
Home improvement
Decision makers
 Evolve from attributes to
sense of choice
 Sense of brand loyalty
with positive brand image
- Loyalty beyond reason
 New Services
RENOtrades is such a platform that helps me showcase my expertise to potential
end-users, ultimately fetches business for me.
Key Trades Demand
Three Market Stages to develop RENOtrades as a
Brand among Trades

12. Attention: The first step. RENOtrades must capture the viewer’s
attention through brand name, color, image, different activities.
Interest: We have to make sure what we are doing is interesting.
We have to create content in that way.
Desire: This is the stage where we stoke the flames of their desire.
How? Our TAs have a problem and we provide the solution so that
they think they need this service.
Action: We have grabbed their attention, built their interest,
fanned their desire, now it’s time to take their decision.
Before developing marketing communication, we need to apprehend
AIDA

13. Connect RENOtrades with TA

14. 85% of consumers report that they now
use the Internet to find local businesses
Our customers are Online.
To capture them we need digital
marketing.
77% of consumers research home improvement
products online

15. Make the website engaging,
customers will give time.
• Post articles on relevant issues
• Publish the same articles in LinkedIn and facebook
• Enhance your customer experience by tailoring your
site to their needs.
• Update link and headline of the article in twitter
• Make website properly organized and easy to browse,
lucrative
Website

16. • Search trades/people involved with business and Connect
• Send message to visit website for home related
issues/trades
• Post articles and act like an industry expert
• News updates on your industry
• Promote your Thought leaders
• Join relevant groups
Be active
to be Noticed

17. • Post photos and videos of completed and current project
• Encourage to comment and posting
• Post relevant news and industry knowledge based article,
tips and solution
• Invite relevant parties to write and comment
Make facebook a Serious Business

18. • Promote a targeted twitter following
• Listen, engage and communicate your followers
• Write great headlines
• Add your facebook, LinkedIn, website URL
• Create a page worth following
Be active consistently

19. • Create your branded youtube channel
• Link you website, facebook, LinkedIn, twitter URL
• Interview senior people in your industry and upload with
their approval
• Create educational video demonstrating expertise and
thought leadership

20. Email Marketing
• Allows you to directly connect with past customers and
potential leads
• It helps to remind the service offered by the company
• Email has to be professional and info driven

21. Content Development Ideas

22. Sample content idea for business/home owners
RENOtrades
The master of all trades
When home improvement comes in your mind, you are puzzled. A lot of
issues accumulate in your mind immediately. Who is available in your
locality? Who is reliable? How much does it really cost? How much
should you allocate? If you can answer these questions, you must be an
expert. Better leave the specialized job to specialist. To improve your
home, you don’t need to learn everything from scratch to end. You just
go to RENOtrades- search, compare, decide and spend your evening in
the couch. Isn’t it great!

23. Why shy?
If you Can
shine.
Sample content Idea for trades
RENOtrads is such a
platform where you can
showcase your
expertise, experience,
works and even talk
with clients. The more
you get involved, the
more learn about your
potential. Don’t be shy
to join us if you can
shine!
RENOtrades

24. Thank You!

25. How can I help you?
Kazi M. Hossain
Brand Consultant, Mozaic Creative Inc. Toronto, Canada
Cell# (647) 836 4335
ca.linkedin.com/in/mkazihossain
youtube.com/user/kmhrasel
To learn more, please contact me-