The document contains analytics on social media engagement for different brands. It shows that Pizza Hut Sri Lanka has the highest engagement levels, with 38% of total engagement coming from fans. It also has the highest response rate to user posts on its page at 100%. The document further analyzes metrics like likes, comments, shares, and total engagement for various brand pages.
The purpose of this presentation is to present the major industry and consumer trends affecting the hotel industry, specifically with respect to the digital evolution and online booking.
This is a strategy compilation on how you can use digital to get more members on a fine dining program. The example here is for the Taj epicure program which is owned by Taj hotels and resorts.
The purpose of this presentation is to present the major industry and consumer trends affecting the hotel industry, specifically with respect to the digital evolution and online booking.
This is a strategy compilation on how you can use digital to get more members on a fine dining program. The example here is for the Taj epicure program which is owned by Taj hotels and resorts.
Digital Dealer Workshop North East: Cherry Hill, NJ
Traditional paid search as we know is changing. Keywords and Match Types are still a part of paid search, but they are giving way to how they are used in conjunction with audiences and attribution models. Learn more about how audience marketing and attribution models impact your Bing and Google Paid Search Campaigns, how you can be using re-marketing and RLSA to make your search and digital marketing campaigns more targeted, and about different digital marketing attribution models and how they will be impacting your marketing.
Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.Laughlin Rigby
Results of an exclusive Oct 2011 study by Travelshake.com analysing, categorising and ranking the different social media content themes posted by over 1200 tourism business from 77 countries worldwide via the Travelshake.com platform. Launched in May 2010, Travelshake.com was the world's first social media platform for the travel and tourism industry. The presentation also includes analysis of sub-sectors within the industry such as restaurants, hotels, transport and tourist boards.
The Role of Search in Media Mix SEMPO Cities HoustonChristi Olson
Search has evolved from queries and 10 blue links on a page to a customized and personalized experience to help enable and empower people to do more. As we strive to understand how search fits into the overall media mix, we’ll dive into the customer decision journey and how you can personalize and tailor messaging across each stage of the journey. We’ll also cover how Microsoft is using search to power new experiences across devices and new media formats.
Increase Direct Business and Brand Awareness with Next Generation Interactive Travel Shopping.
Merging local knowledge, publishing, advertising and bookings in a seamless conversation
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
For e-commerce and other online enterprises wishing to offer a differentiated travel offering, via a turn-key, SaaS solution, that provides all licensing and product required to offer unbeatable value, please take a look at this PPT.
Informe de Sizmek titulado Luxury Brand Benchmark Report. En él, la firma estudió datos de comportamiento de campañas de 42 anunciantes globales de la categoría, desde enero hasta julio de 2014.
Digital customer engagement is a critical success factor for market players in the travel sector. Switching between brands has never been easier for travelers. That's why it's critical for marketing and digital experts to offer a differentiated customer experience (CX) to better meet the consumers changing expectations for engagement with brands.
Today's digital solutions need to be built around customer engagement to provide an optimal and omni-channel CX. While the boundaries between physical and digital trade are increasingly blurred, strong brands understand they need to offer the best possible customer engagement tools.
In this new report, Redefining Digital CX in the Online Tourism, you'll explore the latest best practices for digital strategies: among them, conversational marketing approaches to bring back a human touch to the heart of the customer experience.
A Behind-the-scenes Look into What it Takes to Be Competitive in AdWords Today
Whether you're just getting started in paid search, or are a seasoned expert, you know the key to success is out-performing businesses competing for your target audience.
Using the data behind the 2018 AdWords Industry Benchmarks, WordStream's Sr Data Scientist, Mark Irvine, will guide you through what it takes to be competitive in your industry.
In this webinar you will learn:
• How your account performance compares to your competitors
• Which areas of your account require the most attention
• What strategies are being used by AdWords' best performing accounts
Executive briefing and Marketing department action with details of campaign results, A/b Testing and adjustments to under preforming portions of the social media presence.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The version of How to Market to, Sell and Service Today's Connected Consumer was presented to the AKZO Acoat group at the Northeast Experts event on May 5, 2016.
Digital Marketing Solutions for South African Businesses.Beven.Digital
I want to talk to you today about the importance of being found online!
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
Digital Marketing Solutions for all Industry TypesBeven.Digital
I want to talk to you today about the importance of being found online! The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. Have you ever heard of the Zero Moment of Truth? It refers to a typical customer's buying cycle as indicated here by this slide. It starts with Interest like for example a customer of yours might have/need [PRODUCT OR SERVICE]. They do some Research to see where the best place in the area is to go. The locate your business and come down to get treated so the Purchase. Finally, they comment on their overall Experience of their visit. Our goal is to help address the issues with your business's “Virtual Doorway.” Here are the pillars of your virtual doorway we want to look at. Listings, Reputation, Social, Website, and Search.
Digital Dealer Workshop North East: Cherry Hill, NJ
Traditional paid search as we know is changing. Keywords and Match Types are still a part of paid search, but they are giving way to how they are used in conjunction with audiences and attribution models. Learn more about how audience marketing and attribution models impact your Bing and Google Paid Search Campaigns, how you can be using re-marketing and RLSA to make your search and digital marketing campaigns more targeted, and about different digital marketing attribution models and how they will be impacting your marketing.
Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.Laughlin Rigby
Results of an exclusive Oct 2011 study by Travelshake.com analysing, categorising and ranking the different social media content themes posted by over 1200 tourism business from 77 countries worldwide via the Travelshake.com platform. Launched in May 2010, Travelshake.com was the world's first social media platform for the travel and tourism industry. The presentation also includes analysis of sub-sectors within the industry such as restaurants, hotels, transport and tourist boards.
The Role of Search in Media Mix SEMPO Cities HoustonChristi Olson
Search has evolved from queries and 10 blue links on a page to a customized and personalized experience to help enable and empower people to do more. As we strive to understand how search fits into the overall media mix, we’ll dive into the customer decision journey and how you can personalize and tailor messaging across each stage of the journey. We’ll also cover how Microsoft is using search to power new experiences across devices and new media formats.
Increase Direct Business and Brand Awareness with Next Generation Interactive Travel Shopping.
Merging local knowledge, publishing, advertising and bookings in a seamless conversation
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
For e-commerce and other online enterprises wishing to offer a differentiated travel offering, via a turn-key, SaaS solution, that provides all licensing and product required to offer unbeatable value, please take a look at this PPT.
Informe de Sizmek titulado Luxury Brand Benchmark Report. En él, la firma estudió datos de comportamiento de campañas de 42 anunciantes globales de la categoría, desde enero hasta julio de 2014.
Digital customer engagement is a critical success factor for market players in the travel sector. Switching between brands has never been easier for travelers. That's why it's critical for marketing and digital experts to offer a differentiated customer experience (CX) to better meet the consumers changing expectations for engagement with brands.
Today's digital solutions need to be built around customer engagement to provide an optimal and omni-channel CX. While the boundaries between physical and digital trade are increasingly blurred, strong brands understand they need to offer the best possible customer engagement tools.
In this new report, Redefining Digital CX in the Online Tourism, you'll explore the latest best practices for digital strategies: among them, conversational marketing approaches to bring back a human touch to the heart of the customer experience.
A Behind-the-scenes Look into What it Takes to Be Competitive in AdWords Today
Whether you're just getting started in paid search, or are a seasoned expert, you know the key to success is out-performing businesses competing for your target audience.
Using the data behind the 2018 AdWords Industry Benchmarks, WordStream's Sr Data Scientist, Mark Irvine, will guide you through what it takes to be competitive in your industry.
In this webinar you will learn:
• How your account performance compares to your competitors
• Which areas of your account require the most attention
• What strategies are being used by AdWords' best performing accounts
Executive briefing and Marketing department action with details of campaign results, A/b Testing and adjustments to under preforming portions of the social media presence.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The version of How to Market to, Sell and Service Today's Connected Consumer was presented to the AKZO Acoat group at the Northeast Experts event on May 5, 2016.
Digital Marketing Solutions for South African Businesses.Beven.Digital
I want to talk to you today about the importance of being found online!
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
Digital Marketing Solutions for all Industry TypesBeven.Digital
I want to talk to you today about the importance of being found online! The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. Have you ever heard of the Zero Moment of Truth? It refers to a typical customer's buying cycle as indicated here by this slide. It starts with Interest like for example a customer of yours might have/need [PRODUCT OR SERVICE]. They do some Research to see where the best place in the area is to go. The locate your business and come down to get treated so the Purchase. Finally, they comment on their overall Experience of their visit. Our goal is to help address the issues with your business's “Virtual Doorway.” Here are the pillars of your virtual doorway we want to look at. Listings, Reputation, Social, Website, and Search.
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
Ektron London Conference: Cross Channel Personalisation and Behavioural Marke...Ektron
Simon Annicchiarico, Chairman -Appius and Simon Lye, Partner Manager EMEA -SilverPop
Learn how your Ektron website can leverage Silverpop’s Behavioural Marketing Database in real time to treat each visitor as a person.
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
Breakfast Workshop with Yahoo!: Connecting Retail Brands With Consumers' Digi...Digiday
U.S. Internet users now spend over 30 hours online per week and smartphone users check their device 150 times a day. It’s a whole new world, one where our consumers’ daily lives are increasingly digital. Today’s shoppers have increasingly evolving expectations for retailers to deliver seamless and relevant experiences across all devices. In this session, Leo will walk through what retail brands need to know about the changing shopper journey and how new developments in digital advertising are unlocking new opportunities for marketers to weave themselves into consumers’ digital daily habits to generate results.
Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
Get best-practice solutions for customer segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world.
This presentation was given by Ted McNulty, Millennial Media's Senior Director of Performance Sales, at NEDMA's 2014 Marketing Technology Summit.
Rock Paper Reality (RPR) is the veteran Augmented Reality agency that helps companies from startup to Fortune 500s develop best-in-class AR content and strategies proven to drive brand awareness, customer engagement, and revenue growth.
Rock Paper Reality Service Brief RPR 2020Bobby King
Rock Paper Reality (RPR) is a veteran Augmented Reality agency that helps companies from startup to Fortune 500s develop best-in-class AR content and strategies proven to drive brand awareness, customer engagement, and revenue growth.
Digital Media Analysis on Growing Up Milk (GUM) category in Sri Lanka (in 2017) Statistics are sourced from multiple publicly available sources as mentioned in the presentation.
This presentation shows a high-level digital channel strategy to build corporate brand equity. The focus has been placed on creating loyalty and confidence among the internal stakeholders about the company and to create an interest among
external stakeholders as a premier employer in the country.
Situational Analysis and an Integrated Marketing Communication Plan for Electro-Serv (Pvt) Ltd.
This report was prepared based on the assignment questions of the CIM qualifications for Integrated Communications Subject.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Marketing Strategy for SampathCards (2016)
1.
2. ENGAGEMENT
BY
TYPE
ENGAGEMENT
BY
TYPE
Likes
44
per
post
Comments
1
per
post
Shares
618
9
79
6
per
post
0
20
40
60
80
100
120
140
Total
Engagement
on
Brand
Posts
Brand
Post
Engagement
Breakdown
Likes
Comments
Shares
16.2K
12.6K
8.3K
5.4K
706
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0
2.0K
4.0K
6.0K
8.0K
10.0K
12.0K
14.0K
16.0K
18.0K
Engagement
As
A
%
Of
Fans
Total
Engagement
Fan
Page
Comparison:
Total
Engagement
on
Brand
Posts
Total
Engagement
Engagement
as
%
of
Fans
38%
29%
19%
12%
2%
HaLon
NaNonal
Ba…
Seylan
Bank
Pizza
Hut
Sri
Lank…
NDB
Bank
Sampath
Bank
RelaNve
Share
of
Engagement
3. 1.4
1.6
2.9
1.8
1.0
HaLon
NaNonal
Ba…
Seylan
Bank
Pizza
Hut
Sri
Lank…
NDB
Bank
Sampath
Bank
Brand
Posts
Per
Day
0
5
10
15
20
25
30
35
40
45
Brand
Posts
Fan
Page
Comparison:
Brand
Posts
Status
Link
Photo
Video
Other
BRAND
RESPONSIVENESS
BRAND
RESPONSIVENESS
Pizza
Hut
Sri
Lank…
100%
HIGHEST
RESPONSE
RATE
All
Brands
26%
AVERAGE
RESPONSE
RATE
0
40
8
13
0
0.0%
7.5%
100.0%
23.1%
0.0%
0%
20%
40%
60%
80%
100%
120%
0
5
10
15
20
25
30
35
40
45
%
of
User
Posts
Replied
To
User
Wall
Posts
User
Wall
Posts
&
Page
Admin
Replies
User
Wall
Posts
%
of
User
Posts
Replied
To
4.
5.
6. credit
cards
Offers
hotel
offers
restaurant
offers
credit
card
offers
sampath
credit
cards
hsbc
offers
standard
chartered
offers
best
credit
card
apply
for
a
credit
card
shopping
offers
clothing
offers
discount
offers
special
offers
visa
offers
amex
offers
american
express
offers
happy
hour
Sample
Search
Keywords
hotel
discount
offers
credit
card
offers
sampath
cards
sampath
credit
cards
offers
commercial
bank
credit
cards
commercial
bank
hsbc
hnb
7. Top Level Objec-ves
Create/increase/maintain
SampathCards
brand
awareness.
Monitor
and
maintain
the
SampathCards
brand
equity
on
the
digital
space
(online
reputaNon).
Create/increase/maintain
SampathCards
products’
awareness.
Create/increase/maintain
SampathCards
offers’
awareness.
Drive
traffic
to
the
SampathCards
website.
Drive
Sampath
mobile
app
downloads
and
subscripNons.
Gather
customer
demographics
and
behavioural
insights
on
the
digital
space.
Increase
the
customer
spend
on
SampathCards.
PosiNon
SmapthCards
as
the
preferred
choice
for
the
everyday
payment
method
for
the
foreseeable
future.
Convert
the
usage
of
Sampath
Debit
Cards
from
ATM
to
POS
payments.
Increase
customer
loyalty
through
brand
engagement
and
increasing
the
brand
reachability.
Generate
acNonable
leads
direct
markeNng
acNviNes.
Secondary
Level
ObjecEves
to
make
SampathCards
the
preferred
opNon
for
payment
above
current
and
emerging
compeNNon
8. Products
Master
and
VISA
Classic
Gold
Amex
Everyday
Master
and
VISA
PlaNnum
Signature
Infinite
Amex
Ultramiles
Business
PromoEons
Hotel
Shopping
Travel
Lifestyle
Special
Seasonal
–
April/December
Town
on
sale
Product
Launches
Special
Partnership/Events
Brand
CharacterisNcs
9. Digital
Channels
1. Search
AdverNsing
(ProgrammaNc
Buying)
2. Display
Network
AdverNsing
(ProgrammaNc
Buying)
3. Social
Media
Brand
Presence
4. Social
Media
AdverNsing
(ProgrammaNc
Buying)
5. Direct
Inventory
Buying
6. Digital
Displays
and
Hoarding
7. Mobile
Apps
8. Website,
Web
Apps
and
Landing
Pages
(SEO)
9. Direct
Emails
10. SMS
Technologies
11. Dialog
DAPP
12. Google
Maps
13. Foursquare
14. Online
ReputaNon
Management
15. Other
10. AdverEsing
Master/VISA
-‐
Classic/Gold
1. Search
AdverNsing
(ProgrammaNc
Buying)
2. Display
Network
AdverNsing
(ProgrammaNc
Buying)
3. Social
Media
AdverNsing
(ProgrammaNc
Buying)
4. Direct
Inventory
Buying
5. Direct
Emails
6. Digital
Displays
and
Hoarding
7. SMS
and
IVR
Technologies
8. Dialog
DAPP
9. Other
Master/VISA
-‐
PlaNnum/Signature/Infinite
1. Search
AdverNsing
(ProgrammaNc
Buying)
2. Display
Network
AdverNsing
(ProgrammaNc
Buying)
3. Social
Media
AdverNsing
(ProgrammaNc
Buying)
4. Direct
Emails
5. SMS
6. Dialog
DAPP
7. Other
Amex
-‐
Everyday
1. Search
AdverNsing
(ProgrammaNc
Buying)
2. Display
Network
AdverNsing
(ProgrammaNc
Buying)
3. Social
Media
AdverNsing
(ProgrammaNc
Buying)
4. Direct
Inventory
Buying
5. Direct
Emails
6. Digital
Displays
and
Hoarding
7. SMS
and
IVR
Technologies
8. Dialog
DAPP
9. Other
Amex
-‐
Ultramiles
1. Search
AdverNsing
(ProgrammaNc
Buying)
2. Display
Network
AdverNsing
(ProgrammaNc
Buying)
3. Social
Media
AdverNsing
(ProgrammaNc
Buying)
4. Direct
Inventory
Buying
5. Direct
Emails
6. SMS
7. Dialog
DAPP
8. Other
11. AdverEsing
–
Ad
types
Social
-‐
Facebook
• Image
Ads
• Video
Ads
• Website
Visit
Ads
• Carousel
Ads
• Promote
Page
Social
-‐
Foursquare
• Promoted
Places
• Place
Based
Ads
• Audience
Network
Search
-‐
Google
• Text
with
extensions
• Text
without
extensions
Display
-‐
Google
• Image
Ads
• Video
Ads
• Rich
Media
Ads
• Text
Ads
• Mobile
Ads
• Contextual
TargeNng
• Placement
TargeNng
• RemarkeNng
• Interest
Categories
• Topic
TargeNng
• Geographic
and
Language
TargeNng
• Demographic
TargeNng
• Above-‐the-‐Fold
AdverNsing
• Ad
Scheduling
• Frequency
Capping
• Exclusions
TargeNng
13. Social
Media
–
Community
Management
Facebook
TwiLer
LinkedIn
Foursquare
YouTube
Google
+
Instagram
Offers
Brand
ProperNes
MoNvaNonal
Content
Socially
Relevant
Content
Special
Events
Social
Media
Surveys
Consumer
Insights
Brand
Engagement
Youth
Brand
Loyalty
14. Website/Web
App/Mobile
App
SampathCards
–
New
website
SampathCards
–
Mobile
Wallet
App
SampathCards
–
Seasonal
Offers
Landing
Page
SampathCards
–
Random
Discounts/Offer
App
SampathCards
–
Personal
Budget
Planner
App
15. Outcomes?
Give
value
addiEon
to
the
customers
and
Improving
the
overall
user
experience
of
SampathCards
Bring
the
customers
closer
to
SampathCards
and
Improve
the
brand
senEment.
Prepare
and
Secure
SampathCards
for
the
evoluEon
of
banking
and
provide
a
compeEEve
edge
over
emerging
compeEtors