This document discusses Russell Stannard's online courses and teaching model. It provides an overview of the courses, technology used, and how the website is used to market the courses. Key aspects discussed include using a newsletter to engage students, relying on webinars to market courses priced around $15-30, and ensuring courses have clear navigation, essential content, and opportunities for student feedback. The document also reviews the technology and platforms used to create screen capture content and host virtual classrooms and online courses.

1. Delivering online courses
Russell Stannard
TeacherTrainingVideos.Com

2. Presentation
My model
The courses
The technology

3. The website
Website
YouTube
LinkedIn
FacebookTwitter
Instagra
m

4. An income
Online
courses
Advertising
Google
Consultancy
Private
lessons
Presentations/
Workshops
Webinars

5. Website to sign up
Find out
about me
Sign up to
my
newsletter
Offer range
of courses

7. Why are they interested in my
work?
• Website offers step by step videos to help
teachers introduce technology into their
teaching.
• Website is my marketing machine.
•
•
Image=https://pixabay.com/en/digital-marketing-internet-marketing-1792474/

8. What I have learnt?
• Newsletter is key.
• Engage with those on the newsletter
( questionnaire).
• Reply to as much as possible ( problem).
• A good emailing system can help you
massively.

9. Jab Jab Punch
• Gary Vaynerchuk
Image= https://en.wikipedia.org/wiki/Gary_Vaynerchuk

10. Emailing Tool-Auto Jab

11. Jab Jab punch
• My emailing system jabs
Punches
Software
Webinars
Courses
Collaborations

12. The Punches
Theme
Content
related to
that theme
Webinar

13. Webinars
• Market through my email
• Adobe Connect system-reliable
• Talk+ Recording
• Price around $15-$30
• 7.00 pm UK time ( Not Monday)
• Many people just buy the recording
•
•

14. Webinars
• Need reliable system (Adobe/Zoom)
• Need to deliver variety ( video/ screen share/
chat/ webcam/polls)
• Don’t allow audio ( smooth)
• Variety is the key

15. Courses
•
•
•
Courses
Own
Other
organisations

16. What you need to think about?
• What platform are you going to use?
• How is the course structured?
• How are you going to deal with
questions/problems?
• How are you doing to deal with feedback?
• What about certification?
•

17. Platform
• Currently using Moodle/ Edmodo.
• Possibly an issue with Edmodo.
• Lots of options
Canvas
Schoolology
Many systems like Udemy ( revenue share)

18. Content
• Predominately through screen capture.
• Interviews
• Links
• Readings
• Audio
• Interaction

19. Key to my courses
• Opening webinar ( get everyone set up)
• Super clear navigation ( wide use of video)
• Nothing but the essential
• Easy path to message me
• Closing webinar
• Detailed feedback

20. Examples
• Content-Only what they need.
• Using screen capture to provide detailed guides.
• Teacher presence.
•

21. Technology
Email
• Constant
contact
• Mail Chimp
Screen capture
• SnagIt/Camtasi
a
• Screen cast-o-
matic
Virtual classroom
• Adobe Connect
• Zoom
Platform
• Edmodo
• Moodle
• Schoolology

22. Equipment
• Good webcam
• Good microphone
• Good computer
https://www.walmart.com/ip/Blue-Microphones-Yeti-USB-Desktop-Microphone/15048443

23. References

24. Russell Stannard
• Grab a card
• russell@teachertrainingvideos.com
• Russellstannard@gmail.com
•
•