DSA is a one-stop sales automation solution that aims to digitize the sales operations of dealerships. It provides a flexible platform for businesses to manage leads, track sales performance, calculate incentives, and forecast sales. The software offers features like a leads pipeline, sales monitoring, incentive reimbursement, and compliance reporting. It works by saving customer information through a mobile app and sending automated reminders to sales reps. DSA is designed to bring transparency, establish an automated sales hierarchy, and provide a distributed and scalable system to cover multiple locations.