The document introduces Tinuiti's Mobius suite, designed to unify, optimize, and activate marketing performance through a variety of integrations and analytics solutions. It outlines features like automated bid optimizations, campaign management, and advanced reporting for e-commerce effectiveness. Additionally, it addresses client challenges and offers tailored solutions in data analytics and performance monitoring.

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Persephanie Arellano
Webinar Coordinator

3. Andrew Richardson David Weichel

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6. Introducing Mobius...
KM - Logo +
Laptop
illustration
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7. Smarter Marketing Intelligence. Exceptional Performance. Only from Tinuiti.

8. Tinuiti’s Mobius Suite
UNIFY OPTIMIZE ACTIVATE

9. Close the Loop on Your Marketing Performance for Good.
Mobius every single data touchpoint in one
place

10. Unify:

11. operating system
over 500 plug-and-play integrations

12. PAID SEARCH PAID SOCIAL SHOPPING
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SEO GROWTH MEDIA EMAIL
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AFFILIATE DISPLAY MARKETPLACES
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PLATFORMSSUPPORTED

13. MobiusOS
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14. Activate:

15. drive
eCommerce sales across the Triopoly
Built in 2014
150 million products daily

17. • Automation Rules -
• Harvest Rules -
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• Ad Health -
• International
Campaign Labels
• Budget Optimization
• Bulk Operations

18. • Holistic reporting
• Bulk campaign management
• Bulk sheets
• Bid multipliers
• Day parting
automated bid optimizations
• 3rd party reporting

19. • Management
• Reporting
• Campaign Labels
• Data Visualization
• Bulk Sheets

20. • BuyBox Competition
• Pricing Impact Analysis
• Core Operational Metrics

21. • Holistic Amazon Performance
• Modular Power-ups
• Category-Level Insights
• Amazon Marketing Cloud

22. • Incremental Budget Modeling
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• MobiusAI
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23. • Feed Syndication
• Feed Enrichment Capabilities
• Bid Rules + Flex Bidding
PGX
• Feed Health Monitoring

24. Optimize:

26. targeted analytics solutions
customized approach
even
build new, bespoke solutions
DISO framework.

27. d i s o

28. DATA INSIGHTS SCIENCE OPTIMIZATION
MobiusOS Templatized reporting Media Mix Modeling Budgeting & Forecasting (basic)
Analytics Platform Audit Fully Customized Reporting Budgeting & Forecasting (advanced) Proactive Roadmap of Analyses
Data Strategy (CDP, DMP, Identity
Resolution)
Audience Insights & Competitive
Research
Multi-Touch Attribution Solution Creative Performance Monitoring
Data Integration (non
Tinuiti-managed data)
Over/Under Investment Analysis CLTV Halo Analysis
Data Delivery (into client data stack) Proactive Roadmap of Analyses RFM (Recency, Frequency, Monetary) Pathing Analysis (all channels)
Multi-Touch Attribution Solution Survival Analysis / Customer Retention Optimal Days to Purchase
Platform Integration Cross-sell / Upsell Propensity Incrementality (channel dependent)
Closed Loop Optimization
Response Modeling (Influence
Behavior)
Tag Management and Data Quality Segmentation Modeling
Product Purchase Sequencing
In Scope (every client receives this)

29. DATA INSIGHTS SCIENCE OPTIMIZATION
MobiusOS Templatized reporting Media Mix Modeling Budgeting & Forecasting (basic)
Analytics Platform Audit Fully Customized Reporting Budgeting & Forecasting (advanced) Proactive Roadmap of Analyses
Data Strategy (CDP, DMP, Identity
Resolution)
Audience Insights & Competitive
Research
Multi-Touch Attribution Solution Creative Performance Monitoring
Data Integration (non
Tinuiti-managed data)
Over/Under Investment Analysis CLTV Halo Analysis
Data Delivery (into client data stack) Proactive Roadmap of Analyses RFM (Recency, Frequency, Monetary) Pathing Analysis (all channels)
Multi-Touch Attribution Solution Survival Analysis / Customer Retention Optimal Days to Purchase
Platform Integration Cross-sell / Upsell Propensity Incrementality (channel dependent)
Closed Loop Optimization
Response Modeling (Influence
Behavior)
Tag Management and Data Quality Segmentation Modeling
Product Purchase Sequencing
Core (additional analytics cost):

30. DATA INSIGHTS SCIENCE OPTIMIZATION
MobiusOS Templatized reporting Media Mix Modeling Budgeting & Forecasting (basic)
Analytics Platform Audit Fully Customized Reporting Budgeting & Forecasting (advanced) Proactive Roadmap of Analyses
Data Strategy (CDP, DMP, Identity
Resolution)
Audience Insights & Competitive
Research
Multi-Touch Attribution Solution Creative Performance Monitoring
Data Integration (non
Tinuiti-managed data)
Over/Under Investment Analysis CLTV Halo Analysis
Data Delivery (into client data stack) Proactive Roadmap of Analyses RFM (Recency, Frequency, Monetary) Pathing Analysis (all channels)
Multi-Touch Attribution Solution
Survival Analysis / Customer
Retention
Optimal Days to Purchase
Platform Integration Cross-sell / Upsell Propensity Incrementality (channel dependent)
Closed Loop Optimization
Response Modeling (Influence
Behavior)
Tag Management and Data Quality Segmentation Modeling
Product Purchase Sequencing
Growth (additional analytics cost):

31. DATA INSIGHTS SCIENCE OPTIMIZATION
MobiusOS Templatized reporting Media Mix Modeling Budgeting & Forecasting (basic)
Analytics Platform Audit Fully Customized Reporting Budgeting & Forecasting (advanced) Proactive Roadmap of Analyses
Data Strategy (CDP, DMP, Identity
Resolution)
Audience Insights & Competitive
Research
Multi-Touch Attribution Solution Creative Performance Monitoring
Data Integration (non
Tinuiti-managed data)
Over/Under Investment Analysis CLTV Halo Analysis
Data Delivery (into client data stack) Proactive Roadmap of Analyses RFM (Recency, Frequency, Monetary) Pathing Analysis (all channels)
Multi-Touch Attribution Solution
Survival Analysis / Customer
Retention
Optimal Days to Purchase
Platform Integration Cross-sell / Upsell Propensity Incrementality (channel dependent)
Closed Loop Optimization
Response Modeling (Influence
Behavior)
Tag Management and Data Quality Segmentation Modeling
Product Purchase Sequencing
Innovate (additional analytics cost):

33. CLIENT CHALLENGE (#1):
Things We Hear from Clients:
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What We Offer:
Why is This Important?
Solution:

34. Things We Hear from Clients:
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What We Offer:
Why is This Important?
Solution:
Customer/
Prospect ID
B-Type CAC CLTV
1 Small $1500 $500
2 Large $980 $15,459
3 Medium $3000 $1,789
4 Large $298 $22,452
5 Medium $678 $6,467
CLIENT CHALLENGE (#2):

35. Things We Hear from Clients:
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What We Offer:
Why is This Important?
Solution:
CLIENT CHALLENGE (#3):

36. Things We Hear from Clients:
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What We Offer:
Why is This Important?
Solution:
CLIENT CHALLENGE (#4):

37. Things We Hear from Clients:
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What We Offer:
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Why is This Important?
Solution:
Female Age 18-44
Gross Personal Income
$20,000 - $29,000
Black
Cities & Suburbs in the South
“I often notice
advertisements
whilst on public
transport”
“I enjoy watching
advertisements with
my favorite
celebrities”
“Receiving
letters in the
mail directly
from brands or
companies can
influence my
purchasing
decisions”
“I’m more
likely to
engage with
an ad on
social media
than on
regular
websites”
CLIENT CHALLENGE (#5):

38. Reporting Specifics

39. Mobius Launch - Summer 2020
Standard Templatized Reporting
Fully Customizable Bespoke Reporting

40. Mobius Launch - Summer 2020

41. Mobius Launch - Summer 2020

42. Mobius Launch - Summer 2020

43. Mobius Launch - Summer 2020

44. Reporting:

45. Tinuiti’s Mobius Suite
UNIFY OPTIMIZE ACTIVATE

47. Schedule an analytics consultation:

48. Andrew Richardson David Weichel