This document outlines a strategy to accelerate sales in the Swiss market through a series of executive roundtables. It proposes identifying key decision makers and qualifying them through calls to understand their goals, challenges, and projects. LeadersBridge would then co-facilitate roundtables of 6-8 pre-qualified decision makers each to build trust and position the client as a trusted advisor. Over three months, the plan is to host 10 roundtables to open doors to c-level contacts, share solutions to their challenges, and schedule follow-up meetings, with the goals of reducing sales cycles and increasing deal sizes in Switzerland.

1. SALES ACCELERATION
FOR SWISS MARKET
Strategy
Outline

2. ¡ Deeply understand the target market in Switzerland
to approach the right people and organizations
¡ Bridge the cultural gap to the Swiss market to
become trusted by the local ecosystem
¡ Build trusted network of top decision makers in
Switzerland to win major projects and grow
¡ Build brand name in the Swiss market to increase
visibility and create high-end positioning
KEY GOALS

3. ¡ Switzerland is a very tight-knit local community
¡ Sales cycles tend to be very long
¡ Decision makers hesitate with selecting new
suppliers
¡ Identifying decision makers who want to make a
change
¡ Lack of deep market & cultural understanding of the
Swiss market
KEY CHALLENGES

4. Get YOU in front of hyper-targeted
Decision Makers in Switzerland through a
series of Executive Roundtables
IDEA

5. WHAT A ROUNDTABLE LOOKS LIKE

6. ¡ Proven model
¡ Opens the door to c-level decision makers
¡ Only hyper-targeted decision makers at the table
¡ Deep insights into goals & challenges
¡ Positions you as a trusted, top-level firm
¡ More efficient than one-on-one meetings
WHY ROUNDTABLES

7. HOW IT WORKS

8. PHASE 1 – PREPARATION

9. First, we get together in a kickoff workshop to
1. Design theme & storyline for the roundtables
2. Define & map out target decision makers
3. Define responsibilities
After the kickoff workshop, we finalize all documentation and
verify the target guest lists with you, in order to start reaching
out.
PHASE 1 – PREPARATION

10. PHASE 2 – QUALIFYING

11. In phase two, LeadersBridge reaches out to direct and in-direct
network of decision makers to
1. Set up qualifying calls
2. Gather goals, challenges & projects in fact sheet
3. Book them into the roundtable exchange
We’ve been successful at getting c-level decision makers from
high-growth tech companies to SMEs to billion EUR corporations
to our executive roundtables.
PHASE 2 – QUALIFYING

12. EXAMPLE FACT SHEET

13. PHASE 3 – MEET & CONVERT

14. In phase three, we co-facilitate the executive roundtable with the
following structure:
1. Introductions
2. Clarifying Challenges – You consult the decision makers
3. Exploring Solutions – You share the perfect case study
Throughout the executive roundtable, we build enormous trust and
focus on positioning you as their trusted advisor.
After the roundtable exchange
1. You book follow up meetings with the decision makers
2. We have a debriefing call to improve outcomes
3. We advise you all the way to the closed contract
PHASE 3 – MEET & CONVERT

15. ü No competition with other solution providers
ü Roundtable theme 100% aligns with your clients’ pain points
and your value proposition
ü Hyper-targeted, pre-qualified decision makers at the table
ü Highest quality meetings à Maximized conversion rates
ü Build massive trust à Reduced sales cycles
ü Top level positioning à Increased deal sizes
KEY BENEFITS

16. ¡ Built Switzerland's leading cross-industry network for Digital
Leaders
¡ Hosted 40+ Executive Roundtables with c-level decision
makers in Switzerland
¡ Enabled more than CHF 20m in business deals, partnerships
& investments
¡ Strong brand positioning with decision makers on c-level
¡ Advised 250+ leaders and entrepreneurs from 29+
nationalities
WHY LEADERSBRIDGE

17. A FEW PREVIOUS GUESTS

18. A FEW PREVIOUS GUESTS

19. A FEW PREVIOUS GUESTS

20. • Kickoff workshop
• Finalize theme & storyline
• Build & verify target list of decision makers1st Month
• Qualifying calls with decision makers
• Fact sheets from qualification
• Host 1st Executive Roundtable with 6-8 people2nd Month
• Host 2nd and 3rd Roundtable with each 6-8 people
• Measure & improve process and conversion rates
• Schedule next rounds of qualifying calls &
roundtables
3rd Month
FIRST 90-DAYS

21. ü 10 roundtables with 6-8 hyper-targeted decision makers
ü 100% customized theme & target list
ü Detailed fact sheet of every roundtable guest
ü Professional moderation & facilitation of roundtables
ü Unlimited advisory from first contact to signed contract
Ø CHF 12’000 per Roundtable
Ø 5-10% revenue sharing
OFFER