The document discusses creating meaningful dashboards for businesses. It recommends first developing a measurement model with goals, KPIs and segments, then implementing analytics tools like Google Analytics. This provides a platform to build dashboards with the right metrics. Effective dashboards avoid "data pukes" and instead provide insights, recommendations and demonstrate business impact. They also use simple and clear visualizations like pie, bar and line charts with consistent colors and fonts. The document outlines different types of dashboards for tactical and strategic use by various roles in an organization.

1. Meaningful dashboards
for your business

2. Why do we create dashboards?

3. Dashboard Methodology
Measurement
Model
• Create your
measurement
Model
Analytics
Implementation
• Analytics
Implementation
as per your
model.
Dashboard
• Create
dashboards with
metrics identified
in measurement
Model

4. 3 Buckets of Dashboard

5. Analytics Measurement Model
Objective
Goals
KPI
Segments

6. Sample Measurement Model

7. Verify your model

8. Analytics Implementation
• Google Analytics
• Web-trends
• Omniture
• others

9. Platform is ready for Dashboards

10. Key points
• Types of charts
• Colors
• Text and font

11. Types of charts
• Pie Charts: Compare percentage
• Bar Charts: Compare numbers
• Line Charts: Trends

12. Use of colors and fonts
• Use contrast
• No multiple colors – it adds more noise.
• Use simple fonts
• Avoid capitalization

13. Sample Dashboards

14. Acquisition Behavior Conversion

15. Acquisition Behavior Conversion

16. Are these
Dashboards?

17. What are they?
These are Data Pukes

18. In order to make smart decisions
you need four things:
1. You need access to data
2. The ability to analyze (slice, dice, drill-up, drill-down,
drill-around) interesting data points that
your performance throws up
3. Ability to understand what caused the
performance
4. Power to make decisions.

19. Power

20. What is expected from our
Dashboard?
Insights
Recommendations
Business Impact

21. Are data pukes useless?

22. Dashboard Structure
Acquisition Behavior Conversion
Data Pukes Data Pukes Data Pukes
Insights Recommendation Business Impact

23. Types of Dashboards
• CDP’s
• Tactical Dashboards
• Strategic Dashboards

24. Tactical Dashboards
 For VP’s – Marketing, HR, Finance
 Marketing Managers
 Sales Managers

26. Strategic Dashboards
CEO
CMO
CFO

28. Takeaways
Measurement model and Analytics
implementation is the platform to build
dashboards.
Understand your audience.
What we need to show/see in dashboards.

29. Connect with us
www.edynamic.net
contact@edynamic.net
1-877-339-6264
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