1. The Profit Unlocker™
The Profit Unlocker™ supports Sales Directors to exceed their business targets and
objectives. We empower businesses to yield significantly higher profits using
existing resources through the following programmes:
Unlock Hidden Profit Potential from Your Existing Customers
Boost Your New Business Development Results
Construct a Relentless Business Development Engine
Many sales executives are faced with having to deliver significant sales growth in these
unprecedented times – our programmes will help them every step of the way.
Imagine knowing exactly where to focus your efforts, what to offer your customers and
prospects, how to develop your proposition to the point that buyers find it difficult to say no,
how to empower your team and make timely, accurate and informed decisions to steer your
business in the right direction.
In the current business climate it is imperative that businesses evaluate the success
generated from their business development approach and are able to adapt accordingly to
ensure that they focus their efforts in order to deliver sustainable profits.
Inspired by leading sales turnaround and business coaches The Profit Unlocker™ will open
your eyes to a world of profitable sales opportunities in no time at all.

2. Our Programmes
Unlock Hidden Profit Potential from Your Existing Customers
Keeping existing customers active and spending with you makes good business sense but
it’s not always that easy to achieve. Despite existing customers being your pot of gold, a lot
of businesses don’t effectively nurture the opportunities that these customers offer and
certainly it’s the case that the majority fail to achieve anywhere near the profitability that can
be derived from existing customer relationships.
We will work with and in support of you, the Sales Director, in order to gain insight into the
additional profit potential for each of your customers, the market sectors they represent and
the sales people who manage them. We will help you to develop a powerful Customer
Development Plan and will assist you through the actions necessary to exploit the profit
potential available to you.
Features: Benefits:
Access to your very own intuitive, web Increased profitability
based Sales and Profit Development
tool-kit Increased average order values
Simple step by step guidance on More frequent transactions from
improving the profit derived from your existing customers
existing customer relationships. Reduced sales costs
Detailed profitability insight for your Greater focus
business, your customers, the market
sectors you serve and the sales Removes wasted time from sales
people you employ. process
Understanding of how to interpret your Simple, affordable solution
current sales and profitability results
No minimum commitments
and identify your REAL profit potential
based on facts.
Be empowered not only to deliver your For an investment of just £249 plus
new found profit potential and to vat, per month we will empower you
exceed your targets but also achieve to significantly improve the profits
REAL SUCCESS. derived from existing customers.
For more information or to book our services email us support@theprofitunlocker.com.
Alternatively, you can call us for a free, no obligation chat on 0845 475 8280

3. Boost Your New Business Development Results
In these unprecedented economic times companies must constantly examine their
approach to business development to ensure they are not only meeting their customers’
needs but generating the maximum profit possible. What worked previously may not work
as well now. Product differentiation and positioning are a crucial part of a company’s
marketing strategy and are imperative if you are to keep ahead of your competitors. Their
development requires innovation, creativity and insight into what makes your business what
it is today combined with your capabilities.
We will work with and in support of you, the Sales Director, in order to gain otherwise
hidden insight into the additional profit potential for each of your customers, the market
sectors they represent and the sales people who manage them.
We will utilise insight to help with the creation of your New Business Development Plan and
will prepare a full suite of carefully constructed collateral aligned to your specific target
markets. Your new business approach will have your prospective customers see you in a
very compelling way.
Features: Benefits:
Access to your very own intuitive, web Increased revenue and profitability
based Sales and Profit Development
tool-kit Improved conversion rates
Detailed profitability insight for your Stand out from competition
business, your customers, the market Perceived as value added supplier of
sectors you serve and the sales choice
people you employ.
Reduced sales costs
Profiling of your ideal target market
based upon facts taken from insight Greater focus through accurate
into your current business make up targeting
and performance.
Removes wasted time from sales
Creation of targeted, very compelling process
propositions thus re-positioning your
Simple, affordable solution
business as the supplier of choice.
A suite of collateral templates for use
We will empower you to enhance
in both lead generation and sales pitch
your NEW BUSINESS SUCCESS.
situations.
Price on Application.
For more information or to book our services email us support@theprofitunlocker.com.
Alternatively, you can call us for a free, no obligation chat on 0845 475 8280

4. Construct a Relentless Business Development Engine
An effective business development engine is very much about the ability, efficiency and
relentlessness of the people and processes used to generate business. Many businesses
continue to focus on the back end of the business development process i.e. the number
and value of actual orders being won but there’s far more to it than that. What about the
lead generation process, lead nurturing, performance management etc?
We will work with and in support of you, the Sales Director, in order to construct a best in
class framework which will aid the relentless application of fit for purpose and measurable
sales actions proven to consistently drive phenomenal results.
Features: Benefits:
Access to your very own intuitive, web Increased revenue and profitability
based Sales and Profit Development
tool-kit Improved conversion rates
Detailed profitability insight for your Relentless flow of quality leads
business, your customers, the market Improved, measurable sales
sectors you serve and the sales performance
people you employ.
Reduced sales costs
Detailed skill-sets analysis to include
the evaluation of individual and team Greater focus and improved results
needs.
Removes wasted time from sales
Construction of your own pipeline process
management and tracking process.
Simple, affordable solution
An effective lead generation process
to include social & business media We will empower you to effectively
and networking. manage and track improved all
round sales performance in a
Establish minimum standards of structured way.
individual and team performance.
Price on Application.
For those Sales Directors in need of additional managerial resource, we can manage the lead
generation process, monthly sales meetings and also help mentor your team members – ask
for more details.
For more information or to book our services email us support@theprofitunlocker.com.
Alternatively, you can call us for a free, no obligation chat on 0845 475 8280

5. About Us
Having spent many successful years delivering impressive sales results, the founders of
The Profit Unlocker™ Steve Marsh and Trevor Weldon, share their proven techniques to
Weldon
empower other businesses to increase their profitability without the need to invest
significant amounts in additional resources.
Seasoned Sales Turnaround Mentors and Coaches Steve and Trevor have harnessed
ve
the same tried and tested formula and used it as the blueprint to produce The Profit
Unlocker™ suite of Profit Optimisation Programmes. Their solutions deliver cost effective
s
access to priceless sales optimisation initiatives for a very modest investment.
ess
Steve Marsh possesses in excess of 30 years business management
experience and along with the team, he develops and delivers added value
the
business growth solutions which are proven to accelerate positive financial and
operational results.
Steve is a strategic customer relationship and transformation specialist whose passion is
working with organisations who are looking to increase business revenue, profitability and
sations
optimise performance. His ability to create and deliver added value solutions has benefited
numerous clients on a global basis.
Trevor Weldon is a senior sales and marketing professional who believes that
professional
the key to sales success is a clear vision and a relentless engine.
Trevor's involvement in mergers and acquisitions for international and national
companies has delivered a number of increased sales performance
turnarounds.
His track record for driving performance growth has gained him a strong
reputation for delivery in his field and in recent years he has been invited to
present at a number of corporate events including the Intergraf Conference
Milan 2010 and the PPR Deauville European Conference.
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