See the blue print for scaling your SaaS solution business through marketing (and sales) from startup to mini brand and eventually one of the industry leaders

1. SaaS Marketing for
Hyper Scale
(Enterprise Focus)
The key to growing your SaaS
company through marketing
at every stage
Nayab Dar
Marketing & Product Director
https://www.linkedin.com/in/nayabdar/

2. 2SaaS Marketing for Hyper Growth - Nayab Dar
No two business dynamics are
precisely alike. Key is the ability to
figure out what works for a
particular business (Fast)

3. 3SaaS Marketing for Hyper Growth - Nayab Dar
SaaS B2B Marketing
How SaaS B2B Companies Grow (Enterprise Solutions)
$2M - $10 M
Outbound Key Growth Driver
Super fast growth rate
Forming a mini brand
$15M - 20M+
Revenue growth slows down
Key to Growth:
Customer Success
Inbound lead nurturing programs
Sales and marketing collaborate on ABM
More focus on brand building
$50M - $100M
Forming a true brand. Becomes one
of the key drivers of growth
Customer Success, Marketing and
Sales responsible for continued
growth
$100M+
Brand becomes the main driver of
growth, assisted by Sales, marketing
and customer success

4. 4SaaS Marketing for Hyper Growth - Nayab Dar
Product
Need a good product with proven product / market fit
Message (Test Vigorously)
This is the most important after product. Need to figure out what is the
message that gets 10X, 20X 50X higher conversions
Marketing (& Sales)
The message developed in #2 is the core of all the Marketing and
Advertising (and sales)
1
2
3
SaaS B2B Marketing
The Essentials
https://www.linkedin.com/in/nayabdar/

5. 5SaaS Marketing for Hyper Growth - Nayab Dar
SaaS B2B Marketing
Key to Growth
Sustainable Predictable Lead Generation
Lever to Creating Hyper GrowthA
More than throwing marketing campaigns online or on billboards, cold
calling, or pumping out free stuff to give away.B
Best way of tripling new sales isn't by adding more sales people but growing
your qualified leads (Applies to lead gen from sales also)C

6. 6SaaS Marketing for Hyper Growth - Nayab Dar
SaaS B2B Marketing
Three Type of Leads
Word of Mouth / Referral / Networks
Probably best kind of leads with high sales conversion1
Marketing Campaigns / Inbound
More Quantity than quality compared to #1
Outbound Prospecting
Need a good product with proven product / market fit
Lead Type Success Lever
Customer Success
Marketing
Sales & Marketing
2
3

7. 7SaaS Marketing for Hyper Growth - Nayab Dar
SaaS B2B Marketing
Marketing Team Objectives
LeadsCommit.QualifiedLeadVelocityRate(LVR)
Your growth in qualified leads, measured month-over-month, every month.
Clearly predicts your future revenues and growth.
More important strategically than your revenue growth this month or this quarter.
MarketingandSalesAlignment
Implement Account Based Marketing with Sales Alignment
Ideal for continued Enterprise account growth
Builda StrongBrand
Key growth driver in the long run.
Needs collaboration with Sales, product marketing and customer success.
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2
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8. 8SaaS Marketing for Hyper Growth - Nayab Dar
SaaS B2B Marketing
Other Keys to SaaS B2B Growth
Drive Deal Size Up as quickly as possibleA
Outbound and Inbound are not either or. Need to do both for sustained
growth. Establishing the relative ratio and understanding when to expand
each
B
Tools vs. Solutions
Hard to get $20,000 + for a tool from Enterprise customers.
However, a solution to a core problem can be sold for $XM
C

9. 9SaaS Marketing for Hyper Growth - Nayab Dar
Thank You!
NayabDar
https://www.linkedin.com/in/nayabdar/
nayabz@gmail.com