This document outlines the steps taken to create and promote a successful online course that generated over $100,000 in sales in just a few months. It details 11 key things that were done: 1) Paying attention to audience, 2) Conducting a survey, 3) Naming the course, designing marketing, 4) Creating a blog post and opt-in page, 5) Improving the opt-in page, 6) Building the course content, 7) Setting the price, 8) Choosing a payment method, 9) Launching to the public after an initial VIP launch, 10) Hosting a webinar, and 11) Continuing promotion and over-delivering to customers. Following these