This document provides information and tips about email marketing and building a business using social media. It outlines Seth Pearson's training plan for April 20-27, which will focus on email marketing tips, capture page elements to improve conversions, and turning a Facebook profile into a complete sales funnel. The training will include advice on creating compelling subject lines and content, using incentives like bonuses and freebies, and optimizing landing pages with headlines, lead magnets, and clear calls to action.

1. SUCCESS WITH SETH
WeeklyTraining: April 20-
April 27

2. APRIL AND MAY PLAN!
 Each week:Trainings on different marketing mediums to help you build your
business and/or start a “work from home” business!
 Business mediums and personal development tips to help you through this
uncertain time right now!
 April 13-20: Social Media (Facebook!)

3. A LITTLE REVIEW OF LAST WEEK!
Facebook
 Who AreYou??
 KnowYourAudience!!
 Find and FollowYour Network!!
 Check and Follow Up with Friend Requests!!
 FascinateYour Followers and Follow Up withThem!!

4. A LITTLE REVIEW OF LAST WEEK!
Facebook
 Building a business on social media is amazing andVERY powerful, but, you need to
be able to stay in touch with ALL of the prospects you encounter!
 You can reach out to them every single day on Facebook messenger and put them into
your training groups, as you become more advanced, but, you still need a way to
communicate with them every single day! (even when you are busy!!)
 How about the people you reach out to that click on links that you send them, and
decide not to take action at that moment??

5. WANT MORE FACEBOOKTRAINING??!!
Attraction Marketing Bundle
*Finally unlock the forbidden 'Top Earner Secrets' your company doesn't want you to discover..*
 68-page 'all inclusive' E-Book
 82-minute mp3 Audiobook
 Roundtable Mastermind with 20 Top Earners
 How to attract buyers for your business daily without ever getting rejected (this is how ALL the top earners online get sales & sign-ups with ease... and how you can
too)
 How to get customers and recruit reps even after you've exhausted your friends, family, and warm market (no convincing, no chasing, no cold-calling required!)
 How to leverage social media, what to say, when to say it, and how to say it to build your dream business (the business they promised when you first got started)

6. ATTRACTION MARKETING BUNDLE!
 *Finally unlock the forbidden 'Top Earner Secrets' your company doesn't want you to discover..*
 Normal Price: $47
ONLY $1
Want Access? Email:
sethpearson@successwithseth.com

7. A LITTLE REVIEW OF LAST WEEK!
Facebook
 Building a business on social media is amazing andVERY powerful, but, you need to
be able to stay in touch with ALL of the prospects you encounter!
 You can reach out to them every single day on Facebook messenger and put them into
your training groups, as you become more advanced, but, you still need a way to
communicate with them every single day! (even when you are busy!!)
 How about the people you reach out to that click on links that you send them, and
decide not to take action at that moment??

8. FOCUS FORTHIS WEEK!!

9. EMAIL MARKETING

10. EMAIL MARKETING
 Optimize your time and budget
 Targeted messages to an already targeted audience
 Lower cost compared to other mainstream marketing channels
 Stronger customer relationships
 Boost sales and revenue
 Build recognition and brand credibility

11. WEEK OF APRIL 20TH-27TH
 Email marketing tips and tricks!!
 Capture page elements to get great conversions!!
 Turning your Facebook Profile into a complete sales funnel!!

12. TIPS TO HELPYOU GET MORE
CONVERSIONS!

13. OFFER A FREE PRODUCT
 1)An Ebook
 2)Step-By-Step Guide
 3)FREEVideo series
 *The key to using this to your advantage is to make sure the person knows
that they are getting an actual gift, which would usually cost them money.


14. ADVERTISETHAT FREE PRODUCT
 Do not be afraid to put the sign-up box at the end of each article or at the top
and/or bottom of your website.
 Make sure the sign-up does not bombard them as soon as they get on your
website
 Set a timer or a scroll-oriented type of requirement.

15. SPECIAL OFFERS
 Everyone loves coupons, special offers, and discounts, but usually end up failing
to use them because they cannot use them
 Make sure you market them right.
 You could include a 10% off discount code for their 1st order of anything on the
site.

16. LOYALTY IS ESSENTIAL
 A loyal customer deserves to be rewarded.
 Make sure you have some type of loyalty program.
 For example, a customer that subscribes to your updates and offers get 5% off
every product they make.

17. UNIQUE SIGN-UP FORMS
 Speaking more conversationally in your sign-up form can make a huge difference
in how many people opt-in.
 Think about how you would talk to a friend and use that type of diction, syntax,
and tone.

18. SHORT ANDTOTHE POINT
 Concrete evidence shows that shorter sign-up forms are much better than the
long forms that want a name, phone number, age, etc.
 Don’t forget to ALWAYS be testing and tracking everything

19. OFFER A COMPELLING PODCAST
 Treat your subscribers right by providing them an informative podcast that
teaches them valuable information, while also letting them gain some insight into
your personality.

20. BONUSES
 People love when they see things like “get a free ____ when you place your first
order” or “sign up NOW and get the limited discount code.”
We will talk about bonuses and how to make them in a separate training!

21. OFFER A FREE COURSE
 A 30-day course is ideal
 At the end of the course you can either expand the course and charge a small fee
or discontinue the course and expect to have some loyal customers on your side.

22. OFFER ATRIAL PERIOD/FREE DEMO
 Varies depending on your particular product
 Catch the interest of the person.
 Leave them hanging.
 Wait for them to invest further.

23. CREATE A QUIZ,TEST, OR ASSESSMENT
 The potential customer will take your quiz and then be asked to join your email list
for their results.
 Gets a lot more interaction from the prospect

24. INCENTIVIZE PEOPLETO BECOME A
MEMBER
 Very simple process, but its perhaps one of the most powerful tactics
 Charge a small membership fee
 Provide members with exclusive information that is top-of-the-line.
 The signup happensVERY quickly

25. OFFER WEBINARS
 Very similar to the podcast idea
 Gives the potential customer a chance to see that you are trustworthy
 Allows them to realize that you are knowledgeable.

26. CAPTURE PAGE ELEMENTS TO GET
GREAT CONVERSIONS!!

27. LANDING PAGE/CAPTURE PAGE COMPONENTS
 Strong Headline
 Lead Magnet (an offer to giveaway in return for an email address)
 Strong CTA (call-to-action)/ Opt-in Form

28. STRONG HEADLINE
 Gets customers attention with a bold promise to peak curiosity
 Highest impact portion of the whole page; what is seen first
 Needs to be made “curiosity-based”

29. LEAD MAGNET
 What you give away for FREE in return for an email address
 Exchange of value is important in this instance
 Examples: reports, training videos, webinars, blog posts, piece of content from a
sales video.

30. STRONG CTA (CALLTO ACTION)/OPT-IN
 Where the prospect actually takes action and opts in to your list
 Ideally want a 40-45% opt-in rate
 Ask for email ONLY! (no names; makes conversions higher)

31. TURNINGYOUR FACEBOOK PROFILE INTO A
COMPLETE SALES FUNNEL!!
Video Instruction to be uploaded onto myYoutube
channel--- 4/27/2020
Click Here to Access It