The document discusses the importance of content marketing and lead generation. It notes that having the best content allows a company to win by attracting and nurturing leads through compelling content. It provides tips on building an opt-in email list through outbound outreach and creating content that incentivizes people to opt-in. The key is using the email list for regular email marketing campaigns that keep subscribers informed and include a single call to action.

1. Whoever has the best
content wins!
Presented by:
David Sher
Phyllis Neill
Buzz12 Content Marketing

2. About Buzz12
 Creating and executing e-marketing
solutions for business to business
companies since 2009.
 Partner Phyllis Neill 20+ years’ marketing
and management
 Partner David Sher, 35+ years’ Co-CEO
of AmSher

4. Why content marketing?
Thought leadership

5. Why content marketing?
Show off expertise

6. Why content marketing?
Attract, nurture leads

7. Why content marketing?
Attract, nuture leads

8. Why content marketing?
Educate and inform

9. Why content marketing?
Educate and inform

10. Why content marketing?
SEO!

11. Why content marketing?
SEO!

12. Why content marketing?
SEO!

13. Lead generation/lead
nurturing
 Using compelling, relevant content, you
can attract and nurture leads.
 Today, second to Content Marketing,
most valuable asset is email opt-in list!

14. How to build opt-in list?
 Outbound: (you find leads)
◦ Existing clients
◦ Prospects
◦ Export Linkedin contacts
◦ Export Outlook contacts
 Inbound: (leads find YOU passively)
◦ Create content giveaways in exchange for
email addresses!

15. The name of the game
 What do you do with these email
addresses?
 Email marketing campaigns!
◦ eNewsletters – include articles from your
white papers, and blogs.
◦ Keep very informative and interesting.
◦ ONE call to action at bottom.
◦ eMarketing blasts – can be to encourage
people to download new content you’ve
created (i.e. eBooks, special reports, white

16. Birmingham, The
Comeback Town
www.thecomebacktown.com
www.blog.al.com/comebacktown

17. Buzz12 resources:
 Sign up for newsletter at our website,
www.buzz12.com
◦ www.facebook.com/buzz12
◦ www.twitter.com/buzz12
◦ www.twitter.com/phyllisneill
◦ www.youtube.com/buzz12pow
◦ www.plus.google.com
 You can download this presentation at
www.slideshare.net/buzz12