Mike Heath gave a presentation on growing a business using email marketing, social media videos, and Facebook ads. He recommended creating a lead magnet to grow an email list, making simple videos for platforms like Facebook and Instagram, and using Facebook ads to promote posts and attract more followers. Heath also offered discounted access to his training courses for attendees who signed up that night.

1. A blueprint so easy,
anyone can do it!
Mike Heath
Upstate CREIA, July 2018
Monthly Meeting

2. • Facebook ads expert since 2013
• $500,000+ ad spend
• Thousands of leads for my clients
• Facebook ads course (the horse course) with
200+ members
• Husband, dad, and cat-feeder
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3. Don’t hold your questions till the end, ask em when
you’ve got em!
I might ask y’all some stuff too!
Deal?
3

4. 1. Why email is AWESOME and how to write
great emails consistently using our 10 template
ideas…
2. How to bring more email subscribers to that list
with the consistent action of simple videos you
can post on Facebook, Insta, Youtube,
LinkedIn, etc…
3. And how to AMPLIFY that content on
Facebook by running simple ads that attract
people to your tribe…
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5. Let’s get a show of hands if you…
• Have an email list…
• That you’ve sent email to…
• Have a Facebook account…
• A Facebook Business Page?
• That you’ve posted on?
• Instagram account?
• Instagram for Business?
• Tried Facebook ads?
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6. The #1 thing you can do to grow your
business.
• Cheap
• Scalable
• Reliable
• Profitable
• A valuable business asset
• The “end goal” of all your marketing
should be to get prospects and
clients on your email list
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7. 7
You’ll need an email autoresponder service.
The one I use is called ActiveCampaign, and I
highly recommend it.
There’s others – MailChimp, Aweber,
GetResponse, etc.
They’re all fine for what you’ll be doing.

8. 10 Easy Emails You Can Write to Your List Today
• Sales
• FAQ (pick one)
• Curated Resources
• Sales
• Quick Tips
• Case Studies
• Testimonials
• Sales
• Challenges
• Links to your awesome content
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9. How to write great emails in just minutes!
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Heads up y’all!
We’re celebrating July 4th with an extra 30% off
landscaping through the end of July – so make
sure you come see us and mention this email to
make your neighbors jealous this summer!
Don’t miss out – give us a call at 864-555-0099 or
come by and visit at our store at 5555 Wade
Hampton. See ya soon!
Dave and the gang

10. 10
1x per week is good…
3x per week is great…
5x per week is amazing!
Worried that people won’t like that? From experience
– don’t be.
People love consuming content. Facebook, Twitter,
YouTube, Email, etc…
So give it to them!
And NEVER STOP.

11. 11
This part is SUPER simple.
1. Create a lead magnet (don’t freak out, I got
your back)
2. Make a form so people can sign up to get it.
3. Put that form on a page on your site.

12. 12
One problem – one or more solutions. And a
catchy title.
• 5 ways to increase your home value by $10,000
• Quickly sell your house in 90 days or less
• Give your yard a makeover for under $50
• 3 warning signs of non-performing notes
• How to flip that house without flipping out!

13. 13
Simply deliver what you promised – a PDF or word
document detailing what you described in the title.
That’s it – and since you’re the expert, it should be
super-easy to write.
Don’t make it super long, just long enough to give
them the information and let them know to look out
for more information in their email inbox.

14. 14

15. The #2 thing you can do to grow your
business.
• Free
• Scalable
• Reliable
• Profitable
• Works for ANY business
• A great place to move people from
social media to your email list.
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16. 16
1. Daily life (really)
2. Special offers or sales
3. Deals you’re making
4. Job progress
5. Funny stories
6. Customer testimonials
7. Business lessons
8. Random thoughts on business topics
PSA: I see way too many people making videos
while driving. It’s dangerous. Please, for the
safety of yourself and other drivers on the road,
do not do this. Thanks!

17. 17
1. You get stats on which videos are viewed the
most.
2. Make audiences of people who watch a LOT of
your videos.
3. Invite people to like your page.
4. Run ads (!!!) to people who’ve watched videos.
5. And get them…where?

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20. 20
1. Try to stay under 2 minutes if possible. Under
one minute is awesome.
2. Hold your phone sideways!
3. Keep a notebook to write down ideas (hey
Mike show them your notebook)
4. Try to post one video per week. Yep, that’s all
you need!
5. Think about other platforms too…

21. 21
Text Posts:
My only advice here is to always include an image
of either the thing you’re talking about, or yourself.
Photo Albums
Polls
Anything Else…

22. 22
What I’m about to show you
is the BEST way to get your
posts seen on Facebook
and start attracting your
ideal clients…

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27. 27
Now just click the big
BOOST button and you’re
all set – you’re running
Facebook ads!

28. How to make the most out of this
strategy.
• Carry a notebook for ideas
• Commit to a set action each week
• And then do that
• You won’t see immediate results
• But the effort you put in today
multiplied by a month, 6 months, a
year…can be amazing.
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29. 29
1. Why email is AWESOME and how to write
great emails consistently using our 10 template
ideas…
2. How to bring more email subscribers to that list
with a lead magnet plus consistent action of
simple videos you can post on Facebook,
Insta, Youtube, LinkedIn, etc…
3. And how to AMPLIFY that content on
Facebook by boosting your posts and
attracting people to your tribe…

30. 30
There’s simply not enough time to go over all the
tech details and nitty gritty stuff in my presentation
tonight, but…
I heard you all love a good discount…

31. Created specifically for UCREIA
members!
• In-depth video modules
• Email setup
• Facebook business page setup
• Lead magnet creation
• Facebook ads guide
• Bonus LinkedIn sales guide
• Video recording of this talk
• Only $199 if you purchase tonight…
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32. • Over 70 Facebook ad modules
• Complete A-Z Facebook ad training
• Free lifetime access to the Ads
Indoctrination Chamber ($47/mo
value)
• And…
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Access to my complete Facebook Ads
Course (currently selling at $1,000)

33. • LinkedIn Lead Generation
• GDPR compliance
• Google Ads training
• Sales call training
• Advanced FB ads training
And last but not least…
• A 60 minute strategy call with Mike!
Head to the back to get in on this deal
tonight 33
Access to my complete Guest Expert
Training Library

34. • Website setup and lifetime hosting
• Email service setup
• Lead magnet creation
• Facebook page & ads setup
• FB Ads management for 2 months ($3,000 value)
• 5 consultation calls
• Plus everything in the UCREIA Mastery Course
• Only $2,499 tonight only
Come see me if you’d like this option! 34
5 Spots for a DFY Option

35. Mike Heath
Phone:
803-753-8833 9a – 3p
Email:
mike@somacore.com
Get on my email list!
rapidleads.co/creia