Interruption Marketing vs. Inbound Marketing - Create Marketing People Love!
by Najam Ahmed
Google Certified Professional,
Digital Marketing Consultant & Trainer
SEO International, Dubai, UAE - http://www.seointl.net
This document outlines the steps taken to create and promote a successful online course that generated over $100,000 in sales in just a few months. It details 11 key things that were done: 1) Paying attention to audience, 2) Conducting a survey, 3) Naming the course, designing marketing, 4) Creating a blog post and opt-in page, 5) Improving the opt-in page, 6) Building the course content, 7) Setting the price, 8) Choosing a payment method, 9) Launching to the public after an initial VIP launch, 10) Hosting a webinar, and 11) Continuing promotion and over-delivering to customers. Following these
The document outlines an internet marketing plan for a company called cimsurf.com to generate new leads and sales during an economic recession. It proposes replacing traditional interruptive marketing with online content creation and search engine optimization. Key strategies include blogging on industry topics 3 times a week, hosting webinars biweekly and publishing whitepapers bi-monthly. Social networks like Facebook and Twitter will also be used to share and promote this content to attract qualified leads. Analytics will track the effectiveness of efforts at driving website conversions of visitors to leads.
Email Marketing refers to the act of
sending commercial messages to a
group of potential customers via email.
In other words, an email sent to the
customers can be called emailmarketing. These emails may consist
of advertisements, offers, ebooks,
solicit sales, etc. anything that helps
the business as well as the company.
The document provides 12 ideas to reduce marketing fatigue and drive revenue. It suggests being more relevant to customers by understanding their preferences. It also recommends mixing up marketing messages and formats instead of using the same thing constantly. Additionally, the document advises leaving space between marketing contacts and reviewing efforts for signs of fatigue. The overall goal is to provide valuable content to customers in a fun and authentic way through various channels like social media, video, and games.
HOW TO ACHIEVE SUCCESS IN INTERNET MARKETING ?
HERE IS THE FULL KNOWLEDGE ABOUT INTERNET MARKETING AND THE WAYS ABOUT HOW YOU CAN ACHIEVE SUCCES IN YOUR ONLINE BUSINESS .
Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15Johnny Beirne
This document outlines a Facebook ads strategy course that covers defining audiences, different ad types like increasing likes and sending people to websites, retargeting website visitors, custom audiences, lookalike audiences, and conversion tracking. It recommends setting up different ad campaigns in this order and discusses how Facebook ads can be effective when done properly through targeting the right audiences and retargeting. The course costs over €25,000 and will be held online for 6 Wednesdays starting March 4th.
4 steps to running a successful Facebook Ad CampaignShaan Yusuf
This document provides tips for running a successful Facebook ad campaign. It recommends cleaning up your Facebook page, building your audience by offering valuable content rather than just promotions, and using a sales funnel approach rather than just straight promotions. A sales funnel involves using free offers to capture leads and retargeting those who engaged back up the funnel with increasing offers to buy. Finding the right niche audience is important by targeting groups with active engagement around your product category.
This document outlines the steps taken to create and promote a successful online course that generated over $100,000 in sales in just a few months. It details 11 key things that were done: 1) Paying attention to audience, 2) Conducting a survey, 3) Naming the course, designing marketing, 4) Creating a blog post and opt-in page, 5) Improving the opt-in page, 6) Building the course content, 7) Setting the price, 8) Choosing a payment method, 9) Launching to the public after an initial VIP launch, 10) Hosting a webinar, and 11) Continuing promotion and over-delivering to customers. Following these
The document outlines an internet marketing plan for a company called cimsurf.com to generate new leads and sales during an economic recession. It proposes replacing traditional interruptive marketing with online content creation and search engine optimization. Key strategies include blogging on industry topics 3 times a week, hosting webinars biweekly and publishing whitepapers bi-monthly. Social networks like Facebook and Twitter will also be used to share and promote this content to attract qualified leads. Analytics will track the effectiveness of efforts at driving website conversions of visitors to leads.
Email Marketing refers to the act of
sending commercial messages to a
group of potential customers via email.
In other words, an email sent to the
customers can be called emailmarketing. These emails may consist
of advertisements, offers, ebooks,
solicit sales, etc. anything that helps
the business as well as the company.
The document provides 12 ideas to reduce marketing fatigue and drive revenue. It suggests being more relevant to customers by understanding their preferences. It also recommends mixing up marketing messages and formats instead of using the same thing constantly. Additionally, the document advises leaving space between marketing contacts and reviewing efforts for signs of fatigue. The overall goal is to provide valuable content to customers in a fun and authentic way through various channels like social media, video, and games.
HOW TO ACHIEVE SUCCESS IN INTERNET MARKETING ?
HERE IS THE FULL KNOWLEDGE ABOUT INTERNET MARKETING AND THE WAYS ABOUT HOW YOU CAN ACHIEVE SUCCES IN YOUR ONLINE BUSINESS .
Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15Johnny Beirne
This document outlines a Facebook ads strategy course that covers defining audiences, different ad types like increasing likes and sending people to websites, retargeting website visitors, custom audiences, lookalike audiences, and conversion tracking. It recommends setting up different ad campaigns in this order and discusses how Facebook ads can be effective when done properly through targeting the right audiences and retargeting. The course costs over €25,000 and will be held online for 6 Wednesdays starting March 4th.
4 steps to running a successful Facebook Ad CampaignShaan Yusuf
This document provides tips for running a successful Facebook ad campaign. It recommends cleaning up your Facebook page, building your audience by offering valuable content rather than just promotions, and using a sales funnel approach rather than just straight promotions. A sales funnel involves using free offers to capture leads and retargeting those who engaged back up the funnel with increasing offers to buy. Finding the right niche audience is important by targeting groups with active engagement around your product category.
In-, out- and un-bound marketing: building your brand online!Tim Dempsey
A talk given at Hallmark Institute of Photography, to their class of nearly 200 budding professional photographers. An overview of the concepts of inbound and outbound marketing ... and a marketing unbound whirlwind demo building a website, a facebook page, and a twitter account -- all linked -- in 20 minutes!
There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.
3 Customer Acquisition Myths That May Be Holding You BackMaria Dykstra
A lot of factors contribute to the success of a company: innovative idea, amazing product/market fit, great customer experience to name a few. Likewise, a number of factors can cause a company to fail.
However, in all cases of failure, there is one common factor. It all boils down to failure to acquire customers at manageable costs.
A profitable customer acquisition model assumes that the cost of acquiring customers is significantly lower than the lifetime value of the customers.
We distill the problem to 3 main customer acquisition myths and show you simple ways you can accelerate customer growth
This document discusses how to build a personal brand online through various digital strategies and platforms. It recommends focusing on four key platforms: a personal website, LinkedIn profile, profile on your company website, and social media accounts. It emphasizes the importance of consistency, regularly posting quality content across these platforms to establish expertise and credibility online so that potential customers will find you when searching online. The goal is to position yourself as a recognized expert in your field so that people will come to you for answers and recommendations.
Business Growth & Marketing Bootcamp September 2017Dave Pannell MCIM
Completly revised for 2017. Business growth does not happen by accident, or even through incredibly hard work. It comes by combining the right business model with the right marketing strategy.
The world of both business and marketing has changed. With customers in all sectors now going online, your business has to be there to meet them – and for a company to be successful it has to thrive using the new marketing mix. But there’s no point in investing in marketing (digital or otherwise) if you haven’t got your business basics right first. Do you have the right company culture for growth? Do you have a point of difference that sets you apart? Do you know your customer inside out?
The document discusses word-of-mouth marketing and how it has evolved with new technologies. It defines word-of-mouth marketing as activities that generate personal recommendations and referrals. It highlights the importance of word-of-mouth marketing because traditional marketing methods are becoming less effective. It also discusses how technologies now allow word-of-mouth messages to spread exponentially and be recorded. Some key aspects of effective word-of-mouth marketing mentioned include creating engaging content to generate buzz, identifying influential community members to help spread messages, and using online channels like blogs and social media to facilitate electronic word-of-mouth.
Don Graff Automotive Inbound Marketing Workshop DON GRAFF
Don Graff Automotive\’s Inbound cross-functional Marketing services take your dealerships Internet, Business Development and new social media exposure to higher levels. Executing your dealerships plan making your brand more profitable is the Don Graff Automotive mission.
The document discusses inbound marketing strategies for businesses. It recommends creating and optimizing content like blogs, videos and social media posts to attract organic traffic. It also emphasizes regularly publishing shareable, valuable content and optimizing content for search engines and social media. The document provides tips for blogging, social media engagement, SEO, offers and calls to action to convert visitors into leads and customers.
Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day Three," hosted by the Donald W. Reynolds National Center for Business Journalists.
For more information about free training for business journalists, please visit BusinessJournalism.org.
- According to the passage, Google's Hummingbird update emphasized more creative content for search rankings and listings, raising the question of whether a logical e-commerce site structure would suffer and if there is an art to restructuring creatively.
- The passage recommends rewriting pages like "About Us" and "Home" to be more interesting and adding creative blog posts related to products to adjust to popular ways of accessing sites today.
- It also suggests employing creative writers if needed, targeting specific local interests, using various media like photos and mobile apps, and advertising during slow sales times to secure future bookings.
From Landing To Converting: Turning Your Leads Into Sales Elle Spektor
Getting potential clients to land on your page is only half the battle. If all they do is play around on your site before moving on to something else, this hasn’t helped your bottom line at all. The real trick of the trade is getting these visitors to turn into sales. Once visitors have landed on your site, have you given them a compelling reason to stay? If not, you’re losing quality leads. Join Google expert, Joe Apfelbaum, as he teaches you how to turn your website into a gold mine through compelling content, masterful internal links, call-to-action forms, and fool proof layouts. Joe will review the basics of eCommerce conversion and give you the tools you need to reinvent your website and dramatically increase your ROI.
The document discusses marketing strategies for auto detailing businesses during difficult economic times. It provides 10 ideas that are low-cost or no-cost, including upselling services to customers, creating loyalty and referral programs, using email newsletters and social media to expand reach, and networking through local organizations. The panelists encourage businesses to take action on at least one of the ideas discussed to help boost sales and marketing.
The document discusses connecting dots to create and keep customers through creative demand generation tactics. It provides examples from Guatemala, Brazil and South Korea of companies using tactics like gamification, mobile apps, social media, and virtual stores. The document argues that applying these creative and technology-enabled tactics can generate instant sales, qualified leads, and help apply traditional demand generation approaches to both business-to-consumer and business-to-business contexts. It acknowledges Steve Jobs' quote about only connecting dots looking backwards, but counters that technology now provides the dots to connect ideas and move marketing approaches forward.
What Really Matters is Content Reception. The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception, and that’s what really matters! Consider when you were a kid trying to figure out how to complete a maze. You could do it from the start point and trying to find the end point, but then there are many paths that you end up going down, that just lead to dead ends. Instead, you probably quickly discovered that you could start at the end point and work backwards. By doing so, you connect the start and end points much quicker, with far less dead end lines. In this metaphor, the dead ends of the maze are content that isn’t received by your audience. We want your readers and prospective customers to connect and engage with your content, or why else would we do it? Inbound marketing has really changed the way the world works in terms of marketing. There is far less traditional advertising – throwing your image in front of people and trying to pull them in. Instead, inbound marketing provides some sort of information or content, that pulls people in to naturally fulfill their curiosity, then gets them to commit!
If you're not making money from the 90% that will say no to your MLM opportunity you will struggle to survive. In this online MLM success tip you will learn why you should diversify your earnings.
The document provides guidance on building effective landing pages and acquiring first users. It discusses user acquisition strategies to drive potential customers to landing pages. Key recommendations for landing pages include clearly conveying your value proposition to convert visitors, and getting your messaging and story straight before focusing on design. The document then outlines best practices for components of high-converting landing pages, including the hero section, call-to-actions, and using social proof and testimonials.
Update
Website Copywriting for Financial Advisors
With Expert Guest Gerry Black
Website Copywriting for Financial Advisors
What does the text on your homepage say? If you're like most advisors, you probably don't remember!
But the copy on your website is critical for capturing the fleeting attention of prospects.
In this exclusive webinar with special expert guest Gerry Black, we'll review what to say on your homepage to get the attention of prospects including:
1. The most important words on your site
2. The top website copy mistakes advisors make
3. The three words to swap out and increase your conversion rate today
4. How to overcome your visitors' biggest fear
5. Answering your prospects' most important question
Sign up today for this limited edition guest expert webinar! https://indigomarketingagency.com/website-copywriting-for-financial-advisors
This document provides information about using social media for business. It discusses creating a social media calendar, tips for social media posts, and different advertising options on Facebook and Instagram. The tips include keeping posts brief, asking questions to engage readers, writing conversationally to one person, avoiding vague posts, varying post types and content, and being aware if posts are not getting comments. The document also covers targeting options for Facebook ads, lookalike audiences, retargeting, and essential metrics for measuring ad performance like impressions, reach, clicks, click-through rate, frequency, visits and conversions. It provides an example assignment for creating social media ad campaigns for a snack company with objectives of increasing likes, website visitors and repeat orders.
El documento habla sobre el olivo y la aceituna. Explica que la aceituna es el fruto del olivo y precisa medio año para adquirir su color negro-morado. También describe al olivo como un árbol perenne de hoja que puede vivir hasta 150 años y más. Finalmente, detalla los lugares donde se cultiva el olivo, siendo España el mayor productor a nivel mundial.
Viaje de secundaria del Colegio Siglo XXI a Toledo-Warner 2014Mariasguirao
El resumen describe las fotos de un viaje escolar a Toledo y Cuenca en 2014. Los estudiantes visitaron primero Toledo donde disfrutaron de un paseo por la ciudad en el día del Corpus, que estaba muy concurrido. Luego fueron al Museo del Ejército para refrescarse del calor. Después se despidieron de Toledo y se apresuraron para ser los primeros en llegar a Cuenca.
Este documento presenta un recorrido por las cuatro áreas del Museo de Salazones de Mazarrón. La primera área describe cómo los romanos preparaban garum en cubetas llenas de sal por tres meses. La segunda área cubre el período desde el Paleolítico hasta la época Tardorromana. La tercera área se centra en los rituales funerarios más antiguos. La cuarta área traza la historia de Mazarrón desde la Edad Media hasta nuestros días.
In-, out- and un-bound marketing: building your brand online!Tim Dempsey
A talk given at Hallmark Institute of Photography, to their class of nearly 200 budding professional photographers. An overview of the concepts of inbound and outbound marketing ... and a marketing unbound whirlwind demo building a website, a facebook page, and a twitter account -- all linked -- in 20 minutes!
There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.
3 Customer Acquisition Myths That May Be Holding You BackMaria Dykstra
A lot of factors contribute to the success of a company: innovative idea, amazing product/market fit, great customer experience to name a few. Likewise, a number of factors can cause a company to fail.
However, in all cases of failure, there is one common factor. It all boils down to failure to acquire customers at manageable costs.
A profitable customer acquisition model assumes that the cost of acquiring customers is significantly lower than the lifetime value of the customers.
We distill the problem to 3 main customer acquisition myths and show you simple ways you can accelerate customer growth
This document discusses how to build a personal brand online through various digital strategies and platforms. It recommends focusing on four key platforms: a personal website, LinkedIn profile, profile on your company website, and social media accounts. It emphasizes the importance of consistency, regularly posting quality content across these platforms to establish expertise and credibility online so that potential customers will find you when searching online. The goal is to position yourself as a recognized expert in your field so that people will come to you for answers and recommendations.
Business Growth & Marketing Bootcamp September 2017Dave Pannell MCIM
Completly revised for 2017. Business growth does not happen by accident, or even through incredibly hard work. It comes by combining the right business model with the right marketing strategy.
The world of both business and marketing has changed. With customers in all sectors now going online, your business has to be there to meet them – and for a company to be successful it has to thrive using the new marketing mix. But there’s no point in investing in marketing (digital or otherwise) if you haven’t got your business basics right first. Do you have the right company culture for growth? Do you have a point of difference that sets you apart? Do you know your customer inside out?
The document discusses word-of-mouth marketing and how it has evolved with new technologies. It defines word-of-mouth marketing as activities that generate personal recommendations and referrals. It highlights the importance of word-of-mouth marketing because traditional marketing methods are becoming less effective. It also discusses how technologies now allow word-of-mouth messages to spread exponentially and be recorded. Some key aspects of effective word-of-mouth marketing mentioned include creating engaging content to generate buzz, identifying influential community members to help spread messages, and using online channels like blogs and social media to facilitate electronic word-of-mouth.
Don Graff Automotive Inbound Marketing Workshop DON GRAFF
Don Graff Automotive\’s Inbound cross-functional Marketing services take your dealerships Internet, Business Development and new social media exposure to higher levels. Executing your dealerships plan making your brand more profitable is the Don Graff Automotive mission.
The document discusses inbound marketing strategies for businesses. It recommends creating and optimizing content like blogs, videos and social media posts to attract organic traffic. It also emphasizes regularly publishing shareable, valuable content and optimizing content for search engines and social media. The document provides tips for blogging, social media engagement, SEO, offers and calls to action to convert visitors into leads and customers.
Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day Three," hosted by the Donald W. Reynolds National Center for Business Journalists.
For more information about free training for business journalists, please visit BusinessJournalism.org.
- According to the passage, Google's Hummingbird update emphasized more creative content for search rankings and listings, raising the question of whether a logical e-commerce site structure would suffer and if there is an art to restructuring creatively.
- The passage recommends rewriting pages like "About Us" and "Home" to be more interesting and adding creative blog posts related to products to adjust to popular ways of accessing sites today.
- It also suggests employing creative writers if needed, targeting specific local interests, using various media like photos and mobile apps, and advertising during slow sales times to secure future bookings.
From Landing To Converting: Turning Your Leads Into Sales Elle Spektor
Getting potential clients to land on your page is only half the battle. If all they do is play around on your site before moving on to something else, this hasn’t helped your bottom line at all. The real trick of the trade is getting these visitors to turn into sales. Once visitors have landed on your site, have you given them a compelling reason to stay? If not, you’re losing quality leads. Join Google expert, Joe Apfelbaum, as he teaches you how to turn your website into a gold mine through compelling content, masterful internal links, call-to-action forms, and fool proof layouts. Joe will review the basics of eCommerce conversion and give you the tools you need to reinvent your website and dramatically increase your ROI.
The document discusses marketing strategies for auto detailing businesses during difficult economic times. It provides 10 ideas that are low-cost or no-cost, including upselling services to customers, creating loyalty and referral programs, using email newsletters and social media to expand reach, and networking through local organizations. The panelists encourage businesses to take action on at least one of the ideas discussed to help boost sales and marketing.
The document discusses connecting dots to create and keep customers through creative demand generation tactics. It provides examples from Guatemala, Brazil and South Korea of companies using tactics like gamification, mobile apps, social media, and virtual stores. The document argues that applying these creative and technology-enabled tactics can generate instant sales, qualified leads, and help apply traditional demand generation approaches to both business-to-consumer and business-to-business contexts. It acknowledges Steve Jobs' quote about only connecting dots looking backwards, but counters that technology now provides the dots to connect ideas and move marketing approaches forward.
What Really Matters is Content Reception. The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception, and that’s what really matters! Consider when you were a kid trying to figure out how to complete a maze. You could do it from the start point and trying to find the end point, but then there are many paths that you end up going down, that just lead to dead ends. Instead, you probably quickly discovered that you could start at the end point and work backwards. By doing so, you connect the start and end points much quicker, with far less dead end lines. In this metaphor, the dead ends of the maze are content that isn’t received by your audience. We want your readers and prospective customers to connect and engage with your content, or why else would we do it? Inbound marketing has really changed the way the world works in terms of marketing. There is far less traditional advertising – throwing your image in front of people and trying to pull them in. Instead, inbound marketing provides some sort of information or content, that pulls people in to naturally fulfill their curiosity, then gets them to commit!
If you're not making money from the 90% that will say no to your MLM opportunity you will struggle to survive. In this online MLM success tip you will learn why you should diversify your earnings.
The document provides guidance on building effective landing pages and acquiring first users. It discusses user acquisition strategies to drive potential customers to landing pages. Key recommendations for landing pages include clearly conveying your value proposition to convert visitors, and getting your messaging and story straight before focusing on design. The document then outlines best practices for components of high-converting landing pages, including the hero section, call-to-actions, and using social proof and testimonials.
Update
Website Copywriting for Financial Advisors
With Expert Guest Gerry Black
Website Copywriting for Financial Advisors
What does the text on your homepage say? If you're like most advisors, you probably don't remember!
But the copy on your website is critical for capturing the fleeting attention of prospects.
In this exclusive webinar with special expert guest Gerry Black, we'll review what to say on your homepage to get the attention of prospects including:
1. The most important words on your site
2. The top website copy mistakes advisors make
3. The three words to swap out and increase your conversion rate today
4. How to overcome your visitors' biggest fear
5. Answering your prospects' most important question
Sign up today for this limited edition guest expert webinar! https://indigomarketingagency.com/website-copywriting-for-financial-advisors
This document provides information about using social media for business. It discusses creating a social media calendar, tips for social media posts, and different advertising options on Facebook and Instagram. The tips include keeping posts brief, asking questions to engage readers, writing conversationally to one person, avoiding vague posts, varying post types and content, and being aware if posts are not getting comments. The document also covers targeting options for Facebook ads, lookalike audiences, retargeting, and essential metrics for measuring ad performance like impressions, reach, clicks, click-through rate, frequency, visits and conversions. It provides an example assignment for creating social media ad campaigns for a snack company with objectives of increasing likes, website visitors and repeat orders.
El documento habla sobre el olivo y la aceituna. Explica que la aceituna es el fruto del olivo y precisa medio año para adquirir su color negro-morado. También describe al olivo como un árbol perenne de hoja que puede vivir hasta 150 años y más. Finalmente, detalla los lugares donde se cultiva el olivo, siendo España el mayor productor a nivel mundial.
Viaje de secundaria del Colegio Siglo XXI a Toledo-Warner 2014Mariasguirao
El resumen describe las fotos de un viaje escolar a Toledo y Cuenca en 2014. Los estudiantes visitaron primero Toledo donde disfrutaron de un paseo por la ciudad en el día del Corpus, que estaba muy concurrido. Luego fueron al Museo del Ejército para refrescarse del calor. Después se despidieron de Toledo y se apresuraron para ser los primeros en llegar a Cuenca.
Este documento presenta un recorrido por las cuatro áreas del Museo de Salazones de Mazarrón. La primera área describe cómo los romanos preparaban garum en cubetas llenas de sal por tres meses. La segunda área cubre el período desde el Paleolítico hasta la época Tardorromana. La tercera área se centra en los rituales funerarios más antiguos. La cuarta área traza la historia de Mazarrón desde la Edad Media hasta nuestros días.
Este documento explica cómo compartir presentaciones en SlideShare, una plataforma web popular. Describe los tipos de documentos que se pueden compartir, como PowerPoint, PDF y Word. Explica el proceso de registro en SlideShare y cómo subir presentaciones. Una vez subidas, los usuarios pueden ver estadísticas de visualizaciones y compartir las presentaciones con otros.
La Universidad de Murcia es una universidad pública fundada en 1272 ubicada en Murcia, España. Cuenta con más de 34,000 estudiantes distribuidos en cinco campus principales y ofrece una amplia gama de programas académicos a nivel de pregrado, posgrado y doctorado. La universidad ofrece servicios como bibliotecas, deportes, cultura, investigación y programas internacionales.
The document advertises a new 3C Mega Township development with approximately 400 housing units ranging from 150-500 square yards located on 100 acres of land near the Yumuna Expressway. The tentative price is 15,000 rupees per square yard. The developer, C.Lal Realtors, is an experienced real estate firm that has executed several other residential and commercial projects in Noida, Greater Noida, and Gurgaon over the past 35 years. They provide various real estate services including agency, advisory, management, financial, and specialized services.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the issues of plastic waste, including that plastic is cheap and lightweight but takes a very long time to break down in landfills. It notes some alternatives to plastic like cardboard and paper bags. It also explains that some plastics contain harmful chemicals and lists some biodegradable plastic options. Finally, it discusses various actions that individuals, companies, and governments can take to reduce plastic pollution like reuse, recycling, education campaigns, and persuading industries to use alternative materials.
Bringing a business perspective to what the world's spiritual traditions know, that words have the power to create, to define things into and out of existence. Where Magick and Math meet.
The document provides an overview of common athletic injuries, their causes, signs and symptoms, and basic treatment approaches. It discusses different types of forces that can cause injuries, classifications of acute versus overuse injuries, and examples of fractures and dislocations. It also covers evaluation, immobilization techniques, inflammation control, wound care, common emergencies, and suturing wounds.
This document provides instructions for recording a PowerPoint presentation using Camtasia Studio in 3 ways:
1. Setting up the recording by launching Camtasia Studio within PowerPoint, adjusting recording settings, and displaying the camera preview.
2. Controlling the recording by clicking "Record" to start the slideshow, checking the microphone level, and controlling the presentation during recording.
3. After recording, the user can choose to stop, continue recording, or cancel the recording by clicking buttons in the PowerPoint toolbar.
The document outlines 104 certificate courses and diploma courses offered by an educational institution. The courses range from 6 months to 4 years in duration and have eligibility requirements of 10th or 12th grade. Most certificate courses are 6 months to 2 semesters long while diploma courses are typically 1-2 years. The courses cover a wide variety of topics from accounting, web design, and photography for certificates and nursing, engineering, business for diplomas. Tuition fees are generally Rs. 5000-6000 with most courses having semester or annual patterns.
The document discusses green economic development and sustainability. It outlines key drivers like job creation and economic growth. Sustainability requires broad participation and consideration of economic, environmental and social equity factors. The American Recovery and Reinvestment Act provides over $40 billion in opportunities in cleantech, energy efficiency, and green development to stimulate the economy and lay the foundation for a green future.
The document provides an overview of digital media strategy and inbound marketing. It defines key terms like public relations, advertising, and marketing communication. It explains that inbound marketing focuses on attracting customers by creating useful content rather than interrupting them with sales messages. The process includes attracting visitors with content, converting them to leads by collecting contact information, closing leads into customers through targeted communication, and delighting customers to become promoters. An example of using blog content and forms to guide visitors through this process to hire a business communication service is also provided. The document stresses creating relevant content at each stage and integrating owned, earned and paid media.
Overview on Marketing: Inbound Marketing vs. Outbound Marketing. Presentation details the best methods to use for marketing to today's social, connected business community and consumer.
Digital marketing strategy slides by Jess LeMerleHayden Armour
This document provides an overview of digital marketing strategies and tactics. It discusses developing a digital marketing strategy, building an engaged social media audience, search engine optimization, content marketing, email marketing, online advertising, inbound marketing, and creating an effective customer experience online. Key points covered include developing customer personas, selecting appropriate marketing channels, creating a content calendar, optimizing websites for mobile and conversions, writing compelling copy, and tracking key performance indicators.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
Inbound Marketing 201: How to Create an Effective B2B Inbound Marketing CampaignMLT Creative
This document provides guidance on creating an effective B2B inbound marketing campaign. It discusses key characteristics of effective marketing, including being educational, timely, customized, and consistent. It then outlines the major components of a marketing campaign, including developing a compelling marketing offer, creating landing pages to generate leads, building automated email workflows to nurture leads, and promoting the offer through various channels. The document provides tips for each stage, such as how to make landing pages convert more visitors into leads through optimizing the headline, body, form, and image. Overall, the document serves as a guide for businesses on launching a holistic inbound marketing campaign to attract and qualify new leads.
Growth Hacking tips for your new product and its launch. Tips for B2C products with large public appeal. This short presentation is meant to boost your digital marketing and launch strategy.
Topic 2- Understanding the Customer Journey .pptJaySears2
This document discusses customer journeys and marketing strategies. It begins by outlining the AIDA model of awareness, interest, desire, and action. It then provides details on creating awareness, interest, and desire in customers. Retaining customers is also discussed. The rest of the document discusses marketing statistics showing customers' extensive research journeys, the Buyology theory about unconscious consumer behavior, and examples of Apple's customer engagement strategies.
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
Inbound Marketing pulls buyer into your business.
Inbound Marketing is marketing using techniques focused on getting found by prospects; inbound marketing is a more efficient and cost-effective way to do marketing. Pull in customers to your business by creating content, optimizing that content for search engines (SEO) and promoting and sharing that content in various social media sites like Twitter, Facebook, Pinterest, Google+, Linked in, YouTube etc.
Using Facebook & Social Media to Promote Your BusinessMedia Barker
This PowerPoint presentation discusses using social media, especially Facebook, to promote businesses. It begins with an agenda that covers the major social networks like Twitter, LinkedIn, blogging and Facebook. It then discusses why social media is important for businesses and how to create a Facebook business page. The presentation emphasizes engaging with customers on social media through things like contests and promotions. It provides tips for both free and paid promotion of business pages on social media platforms.
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
Having a presence on social media is a must, but finding time to maintain it can be tricky. And unless you have a dedicated specialist, odds are social media doesn't generate many leads for you. But it doesn't have to stay that way.
In this 30-minute webinar, we use real-life examples from the promotional products and sign industries to illustrate how industry experts have successfully generated leads from social media.
Social media are online tools that facilitate conversation, engagement, and participation. They level the playing field for small businesses by allowing direct communication with customers at low cost. An effective social media strategy focuses on identifying customers' needs and communicating how a business's products satisfy those needs through valuable content rather than commercials. The goal is to build communities and turn followers into sales.
Social media are online tools that facilitate conversation, engagement, and participation. They level the playing field for small businesses by allowing direct communication with customers at low cost. An effective social media strategy focuses on identifying customers' needs and communicating how a business's products satisfy those needs through valuable content, relevant context, strong connections, and a sense of community. The goal is to convert social media followers into repeat customers through an ideal customer life cycle of knowing, liking, trusting, trying, buying from, and remaining loyal to the business.
How To Dominate Reseller Hosting With Inbound MarketingRyan Gray
This document provides an overview of inbound marketing strategies to dominate competition. It defines inbound marketing as promoting a company through various forms of content marketing to attract customers. The key aspects covered are: identifying the target audience; publishing useful content frequently across blogs, social media, forums; developing marketing funnels with various entry points like whitepapers and webinars; and continually adapting, developing and progressing strategies over time based on changes in the industry and customer needs. The overall message is that inbound marketing is more effective than outbound methods by creating useful content to build trust and loyalty among customers.
Blogs as a powerful content marketing strategy. Introduces the content marketing revolution and how to use Blogs properly to adapt to the changing buyer behaviour of online visitors.
Social Media and Digital Marketing for Local and Small Business:
In this seminar and workshop, we will help local and small busineses better utilize the amazing opportunities available in social media, email marketing, websites, online ads and much more.
These days, rising above the competition can be hard if the available tools are used poorly, incorrectly or if not used at all. Proper methods can streamline the process and garner real results of increased sales and visibility in search. Some of what we will cover:
-Choosing the right social networks
-Creating digital ads on Facebook and other social networks
-Email marketing best practices
-Is your Website the best it can be?
-Creating and maintaining content
-Mobile
And of course a complete open Q&A session!
Social networking provides opportunities for businesses to engage customers, gain feedback, and strengthen relationships. It allows observing customer behaviors and collaborating on product development. Companies should participate in online conversations, address both positive and negative comments, and integrate social media with other marketing. The goal is conversational marketing to build communities and long-term customer relationships rather than one-time sales. Success can be measured by engagement metrics like referrals, site traffic, audience participation and content sharing.
Similar to Interruption Marketing vs. Inbound Marketing - Create Marketing People Love! (20)
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The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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In World Expo 2010 Shanghai – the most visited Expo in the World History
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China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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2. Interruption Marketing
Interruption Marketing (also known as
‘Outbound’, ‘Traditional’ or ‘Old-fashioned’
marketing) that pushes products or services on
customers such as:
Telemarketing
TV Commercials
Direct Mail
Bulk Email/SMS Blasts
Newspaper/Prints Ads
Billboards etc.
6. Thanks to the Internet!
Now, we, as consumers,
no longer rely on billboards
and TV commercials – to
learn about new products.
The Internet has given us
Google and Social Media
to find, research,
recommend and buy
brands and products!
Download Free e-book:
100 Ideas that have changed the Marketing
7. Inbound Marketing
Inbound Marketing (aka ‘Pull’ or ‘New’ marketing)
that relies on earning people’s interest instead of
buying it such as:
Useful Content Creation / Blogging
SEO / SEM
Social Media
8.
9. Old Marketing
Communication is
one-way.
Customers are
discovered via print,
TV, banner ads, cold
calls
Old marketing is
expensive
Difficult to track the
results of individual
campaigns’
performance
New Marketing
Communication is
interactive and two-way.
Customers come to you via
search engines, referrals,
social media.
New marketing costs
62% less to acquire a lead
You can track the output of
every single dollar spent
and can make better
marketing decisions later.
10. Useful Content / Blogging
Think about your prospects’ concerns,
questions, and problems.
Develop content to
help your prospects / potential clients,
to answer their questions, and
to solve problems!
Build good relationship
and develop trust first;
create marketing people love…
they will always come back to you!
11. Don’t rely on ‘Free’ Blogs!
Avoid using ‘Free’ blogs such as
WordPress.com
Blogger.com
Create your ‘Own’ Self-hosted blog
associated with your website i.e.
blog.your-website.com
www.your-website.com/blog/
Content can be created in form
of blog posts, infographics, videos,
e-books, industry research report,
white papers, presentations etc.
12.
13. Don’t Find Customers;
Let them Find You!
Optimize your website, blog, videos, photos
using SEO standards to get better visibility
on Google while people are searching
about your industry, products or services.
Download Free SEO Guide
Get immediate results using Google Search
Ads to attract targeted prospects.
Download Free Google AdWords Guide
14. Spread your Content with
Social Media
Facebook
Twitter
LinkedIn
Google+
YouTube
Slide Share
Pinterest
Instagram
Learn more about Social Media Marketing
17. Najam Ahmed
Google Certified Professional
Digital Marketing & Social Media Consultant
@ SEO International (a part of Al Wafaa Group that is
Google Certified Partner firm)
+971 55 9971452
najam@seointl.net | www.seointl.net
https://www.facebook.com/eMarketingME
https://twitter.com/najamuae
http://ae.linkedin.com/in/najamuae
https://plus.google.com/116785578712460481090
http://www.youtube.com/user/najam2010
17