The document provides tips for using an email autoresponder sequence to increase sales. It recommends setting up a lead magnet as a series of bite-sized emails that teach the reader. The emails should include an introduction, tutorial, follow-up questions, testimonials, and resources. Readers should be instructed to click on affiliate links within the content. Signup forms for the email list should be placed throughout the website.

1. Presented to you by my Daddy, Steve Chou

2. What You Will Learn Today
 The psychology of selling
 An actionable strategy you can take with
your email autoresponder to…
• Increase affiliate revenue sales
• Increase sales of your own product
 A peek into how I have my own
autoresponder sequence setup

3. Species: Wifis Quitticus

4. My Wife’s Retirement Plan

5. My Retirement Plan

6. Making Money With A Blog
 Pay per click ads like Adsense, MediaNet
etc…
 Pay per action ads like Commission
Junction, ShareASale etc…
 CPM Advertising
 Selling your own products
Unless you have a lot of traffic, affiliate
marketing and selling your own products
are going to be your big money makers!

7. Problems With My Blog Early On
The money just wasn’t there.

8. Is The Money Really In The List?
 I had a decent sized list at the time (about
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8K)
I had a nice autoresponder sequence set up
that pointed my readers to my best content
But the money simply wasn’t there.
I wasn’t getting many affiliate clicks
The ad revenue was marginal

9. Leveraging My Email List

10. Another Dilemma
 No strategy for getting more customers in
the door
 No time to hold webinars on a regular basis
 Didn’t want to turn into one of those
Internet email spammers

11. 20000 Ft View Of My Blog
 I have over 500 posts on the blog
 Very few posts actually make money from
affiliate revenue.
 If a reader isn’t reading one of these posts,
then the chances of making more than a $1
from an adsense click are extremely slim
If you aren’t bringing readers to your money
content, you aren’t going to make any
money

12. The Funnel

13. The Best Kept Secret In Marketing

14. The Best Salesgirl I Know

15. Ok…What Do You Want?

16. The Setup

17. Social Proof

18. Finishing Me Off

19. Your Email Autoresponder

20. Your Lead Magnet
 “Long ebooks and time-consuming
giveaways might hurt you. Most people
don’t read them”
 “Something short and sweet is more likely
to be read” Clay Collins, Pat Flynn

21. Setting Up Your Autoresponder
Customer gets awesome content in bite sized
chunks
 The click through rate for email is way higher than
a PDF
 People get used to opening and reading your
emails
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22. Click Through Results
 Compared to giving away an ebook as a
lead magnet…
• A large percentage (as high as 68%) of signups read and
click on my links in every email
• This is orders of magnitude better than when I gave
away an book.

23. Your Giveaway
 Needs to be extremely valuable and teach
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something
If you sell a product, give away a portion of
it
Everything you teach must be step by step!
Take advantage of both text and video
mediums to steer readers towards your
calls to action and links
Use video to show off your personality
People need to get value from your free
giveaway!

24. Step 1 - Introduction
 Short video which introduces myself and
gives a high level overview of selling online
 I tell my story
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I made over 100K in my first year of business
I had no experience at all before I began
I had never run a business before
I had never sold anything in my life
 Try to be sincere and relate to your
targeted audience and show off your
personality.
 Don’t sell at this step

25. Step 2 – The Tutorial
 Here’s where you put out your best content
 Here’s what I teach in depth
• How to find products to sell online
• How to sign up for hosting (affiliate op)
• How to setup a shopping cart (affiliate op)
• How to accept credit cards (affiliate op)
• How to get a great shopping cart design (affiliate op)
 Each and every step has a tutorial video
and links to blog posts
 Each step has aff links for the products I’ve
used

26. Tutorial Tips
 In general it’s harder to get affiliate clicks
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for videos
I use the Pat Flynn patented method for
video clickthroughs and it works well
On video, people like to follow you step by
step
Take advantage of this fact!
Start the tutorial by having the customer
click on one of your banner ads

27. The Outcome Of The Tutorial
 In my giveaway, I teach people how to setup
an online store from scratch
 Some people will take this info and run with
it
• These people usually purchase my recommended
services.
 Some people will want to learn even more…
• These people are candidates to buy my course at $599

28. The Follow Up (2-3 days later)
 What’s left to do?
 Explain why the current tutorial is not
enough
• We made a ton of mistakes in starting our store
• Mention that I go into much greater depth in my course
• How to bring in customers etc…
 Give a light sell of the course

29. Frequently Asked Questions (2
days)
 Reader is likely overwhelmed and still has a
bunch of questions
 Preemptively answer them with a FAQ email
 Here’s what I address
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How much money does it take to start?
What equipment do you need?
How hard is it to start a website?
How much time does it take?
How much does it cost for marketing?
Can I really make money doing this?

30. The Hard Sell (2 days later)
 If you’ve been running your course for a
while, you probably have followers
 Show off your testimonials and success
stories
 I have many students in my class making 4
figures or more per month with their shops
 Try to include as much “real” proof as
possible that your product works

31. The Ultimate Resource (2-3 days)
 I send out a compendium post of all the
products and services I recommend
 This email converts extremely well for me
 Most people aren’t willing to read through a
large doc but they love to have a resource.
 If you have established yourself as an
authority, people will listen to your
recommendations

32. What You Need To Do
 On a typical blog, only a small fraction of
webpages will make you money
 Find out what these pages are!
 Make sure you tag all of your outbound
affiliate links to see which get the most
clicks
 Use a plugin like pretty link so you can
change your links in one central place

33. Compile A Mini-Course
 Take all of those posts and come up with a
common theme
 If you make money off of credit cards, make
a tutorial on selecting the best card for you
 Make a course on how to get your finances
in order
 Make sure you put out great content that
includes step by step tutorials!

34. Step By Step Is The Key
 People like to follow directions verbatim
without using their brains
 Use video if possible in addition to text
 Tell people where to click in these tutorials
 Do not leave it up to chance

35. My Autoresponder Performance
 My email funnel converts between 2-4% of
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my signups for my $599 course
I’ve raised the price of my class 3 times
and it has not affected sales
Of the remaining 96% 4-5% go on to convert
some sort of affiliate offer
The payout varies from $10 all the way to
$1000
Sometimes, the payout is recurring

36. Double Whammy
 People who sign up for my $599 class then
go and sign up for my recommendations as
well
 Every course signup has the potential to
generate over $1k
 Most everything is on autopilot via the
email autoresponder

37. Maximizing Signups
 Try to steer all readers of your blog to your
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newsletter
Make sure there’s a signup form on every
page
Use a popup – Aweber or popup domination
Use a scroll triggered box
Place forms in your sidebar and at the
bottom of every post
Make sure every visitor has an opportunity
to get on your list

38. Key Takeaways
 Set up your lead magnet as a series of
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emails that teach something
If you sell a product, include a followup
email
Include a FAQ email
Include a testimonial email
Include a resource email
Make good use of both video and text and
instruct readers to click on your aff links
Please signup forms every where

39. Questions?
 Email me info@mywifequitherjob.com
 Twitter @mywifequit
 Websites
• Mywifequitherjob.com
• ProfitableOnlineStore.com
• BumblebeeLinens.com