7 Keys to Rockin' Websites
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The document outlines 7 keys to creating an effective website for small businesses. The keys are: 1) Get a website you can control using WordPress. 2) Start talking to Google by optimizing the site for search engines. 3) Get blogging to build expertise and attract visitors. 4) Make it easy for people to contact you using a contact form. 5) Build a following by engaging people on social media and building an email list. 6) Motivate actions by defining a clear call to action. 7) Evaluate and refine the site continuously using analytics to improve performance.
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7 Keys to Rockin' Websites
- 1. 7 Keys to Rockin’ Websites By Cory Miller & Ty Carlson MadeByWheat.com
- 2. Who We Are Cory Miller Ty Carlson Founder, iThemes Designer, MadeByWheat.com MadeByWheat.com
- 3. Today’s Agenda Get a Website You Can Control Start Talking to Google Get Blogging Make It Easy to Contact You Build a Following Motivate Actions Evaluate and Refine Question and Answer MadeByWheat.com
- 4. Websites are the best, most affordable, yet underutilized marketing tools for small businesses. MadeByWheat.com
- 5. 7 Keys to Make The Most of Your Website MadeByWheat.com
- 6. 1. Get a Website You Can Control MadeByWheat.com
- 7. You have the keys.
- 8. Why WP Rocks It’s free If you can use Microsoft Word, you can use WP It’s open source and has a huge community It’s getting better & better all the time It’s secure Google loves WordPress Update it from anywhere in the world MadeByWheat.com
- 9. My mom even uses WP! MadeByWheat.com
- 10. 2. Start Talking to Google MadeByWheat.com
- 11. People are searching for your products & services. So get found online!
- 12. WP and SEO Basics Google Sitemap Generator plugin Pretty Permalinks Simple Keywords Michael Torbert’s All-in-One SEO Pack plugin But really .... Good content your prospects want to read! MadeByWheat.com
- 14. Blogging changed my life, my work, my career. MadeByWheat.com
- 15. Why Blog? Google Loves Blogs Build Your ‘Know, Like and Trust’ Demonstrate Your Experience and Expertise Be Known as The Expert In Your Field MadeByWheat.com
- 16. 4. Make It Easy to Contact You MadeByWheat.com
- 17. Many people prefer to email rather than call. MadeByWheat.com
- 18. Email contacts are great opportunities to sell. MadeByWheat.com
- 19. Use a simple contact form. Free - Try ContactBuddy from PluginBuddy.com Paid - Want more options? Try GravityForms.com MadeByWheat.com
- 20. 5. Build a Following MadeByWheat.com
- 21. You need people to engage with & market to ... MadeByWheat.com
- 22. Yesterday was the day to start building one. MadeByWheat.com
- 23. Popular Places Online Facebook Twitter LinkedIn YouTube Google+ Blogs MadeByWheat.com
- 24. Key is to go where people are talking, not where it’s the hip thing to do. MadeByWheat.com
- 25. Email is still king. Start building your email list. MadeByWheat.com
- 26. Tips for Using Email Must be permission-based email newsletter Put subscribe form prominent on site (every page) with some incentive to subscribe (free ebooks, discount) Also, at the end of blog posts Write emails with a specific person in mind Goal is to get the click-through to your site Must offer practical value to ideal customer or it’s just more noise MadeByWheat.com
- 28. Your website should DO something for your biz. MadeByWheat.com
- 29. What do you want them to do when they get there? MadeByWheat.com
- 30. What’s the ONE thing you want them to do? MadeByWheat.com
- 31. Build, test, analyze everything accordingly. MadeByWheat.com
- 32. Your mom might be the only one showing up at first. MadeByWheat.com
- 33. 7. Evaluate and Refine MadeByWheat.com
- 34. The great thing about the web is ... you can change it! MadeByWheat.com
- 35. Start with version 1. And test it. MadeByWheat.com
- 36. See what works, what doesn’t. MadeByWheat.com
- 37. Google Analytics
- 38. 7 Keys to Rockin’ Websites Get a Website You Can Control Start Talking to Google Get Blogging Make It Easy to Contact You Build a Following Motivate Actions Evaluate and Refine
- 40. Need Some Help? Let us help you get started today! MadeByWheat.com