Jean Chatzky
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The document discusses strategies for blogging, branding, and the future of personal finance. It outlines eight tenets for brand building, including figuring out what you're good at and doing it consistently, being brave when opportunities arise, writing books and public speaking, hiring good help, knowing when not to pitch yourself, affiliating with respected larger brands, and being yourself. It also describes the presenter's ideas for a money school webinar series and how to contact them on social media.
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The document repeatedly promotes the hashtag #FinCon13 and mentions @EmilyChaseSmith on Twitter. It also includes the URL EmilyChaseSmith.com/FinCon, suggesting it is advertising or reporting on the FinCon13 conference and encouraging people to follow @EmilyChaseSmith's social media updates on the event.
Freedman
This document discusses the difference between writing and content creation. It argues that content should be more than just filler produced on schedule, and that good writing can engage readers and even change their lives. The document provides tips for writers, such as finding topics from current events, setting goals and deadlines, and focusing on quality over quantity. It encourages writers to see themselves as storytellers who can help and inform readers, rather than just content providers.
Jason Hull
The document discusses common psychological biases that affect personal finances. It describes biases like anchoring bias, status quo bias, and hyperbolic discounting that can lead people to make suboptimal financial decisions. It then promotes a course by Jason Hull called "Winning With Money" that teaches how to overcome these biases through lessons and worksheets. The course is offered in online and in-person options and attendees of the FINCON conference can get $100 off with a provided coupon link.
Casey Bond Beta_karimzadeh
This document provides tips for bloggers to make more money through better monetization of their content. It recommends identifying the target audience through analyzing keywords, competitors, demographics and drill downs. Content should be targeted to the audience and provide value to encourage return visits. Monetization techniques discussed include banners, affiliate networks, indirect offers related to content, customization, email newsletters, understanding key performance indicators and goals. Best practices for monetization include placement of text links, using images in creatives, keeping creatives fresh, having a clear call to action and testing.
Geoff Whitmore
The document lists four conditions that would prevent someone from passing something: having a poor credit score, inability to manage credit spending, inability to pay bills on time, and planning to take out a loan in the next 12 months. It also provides tips for applying for credit cards, suggesting to thoughtfully consider applications, spread applications across different banks, recognize the benefits of business cards, and space out applications over time.
Carrie Rocha
The document discusses how to get more work done by hiring rock star staff using a co-employment model. It explains that co-employment allows a business to share employment of contractors with a Professional Employer Organization, where the PEO handles legal employment responsibilities like payroll and benefits, while the business manages the staff. This co-employment model provides businesses with protections like non-disclosure agreements, non-compete clauses, and compliance with employment laws.
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Jean Chatzky
- 2. Ground We Will Cover Today How to blog like a journalist Strategies for branding and entrepreneurship Future of personal finance
- 3. Stops Along The Way
- 4. My Ideas Come From: ① The news ② Other personal finance stories ③ Pitches ④ Data ⑤ Real life
- 6. Brand Building Tenet #1 Figure Out What You’re Good At – Then Do It Over And Over Again
- 7. Brand Building Tenet #2 When A Door Opens, Be Brave Enough To Walk Through It
- 8. Brand Building Tenets #3,4 Write A Book, Speak In Public
- 10. Brand Building Tenet #6 Sometimes It’s Better Not To Be Pitching Yourself
- 15. Money School A series of live webinars taught by me Topics my readers want: Debt, Retirement, Budg eting, Saving Affiliate program with revenue share
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